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@jthebright
This is is going to be the last blog post, at least for some time. This is why I am saying goodbye today as well as giving my general opinion about marketing and the subject in general.
The last few weeks I was able to gain some basic knowledge about marketing and I have to say that I am now able...
Goodbuy...I see what you did there. Glad you enjoyed the course cause so did I! You don’t feel compelled to keep writing about marketing though?
Probably everyone has heard of the term black market. But the term grey market was new to me. This is why I would want this blog to be a very brief explanation of the term. A grey market is the trading of goods through legal distribution channels that are unauthorized by the original manufacturer...
I’m not sure sure that I like that companies are beginning to find ways to combat the grey market.. I like cheap stuff :/
Also: nice picture.
Consumer behavior is the study of decision-making processes that a consumer goes through when considering to buy aproduct. Of course it is very valuable for an organization to understand these processes or moreover being able to influence them. This is where marketing steps in; organizations...
Good post bro. Nice to see you slip in some CCM knowledge there ;)
Ethics and Marketing
Marketing can be defined as theactivities that an organization undertakes with the aim to increase the salesof their product or service. But when does a marketing tactic become ethicallyquestionable? A good example to demonstrate ethical dilemmas within marketingtactics can be found in TV-commercials of fast food companies. With these TVads, a company like McDonalds encourages their target group to buy their products. In most of the cases this group consists of children and young adults (e.g. happy meal). Young people are easily influenced and are unaware of the actual costs they have to pay by making the transaction. This is why the marketing tactic is effective; the target group is unsophisticated, and does not have the amount of information that is needed for them in order to make a rational decision.
If taken into account that ethics is the fine line between what we consider to be right or wrong, the question here is: is it ethical to motivate children and young adults in buying products of which are proven to have a negative effect on a person’s health?
To read more on the effects fast food has on a person’s health click on the link below.
http://www.healthline.com/health/fast-food-effects-on-body
Lol, even if people do have all the information need to make a rational decision they still make stupid decisions :p I totally get your point though.
Hello my beautiful people! How are you doing? Today’s topic is about bad advertisements. First of all, what are the elements that make a good advertisement? Well, good question! I would say that an advertisement must grab your attention in order to be effective. Of course, all advertisements have...
But at the end of the day redbull has found a way to make your remember them! So at the end of the day it’s really hard to say what makes a ‘good’ advertisement because: good for who? you or the advertiser. #omgsodeep
Nowadays people maynot be fully aware of the fact that everything we do online is measured and observed with specific software. When we are surfing on the web, several advertisements and suggestions pop up at your screen. These advertisements will probably grab your attention, because they are...
I have to admit that the first few times I noticed that I was being tracked I thought it was pretty freaky. But now I can’t say that I’m really bothered by it because if the ads that pop up help me find something I am looking for more easily then I can’t complain!
When I say ‘Apple’ (no, not the fruit), you probably thinkof the iPhone, iPad’s and Macbook’s. But in the near future a new addition of the Apple family will be available to us all ; the Apple Watch. As most of us know, Apple is one of the most innovative companies at this moment. But what is it...
I'm gonna pick a fight here: I wouldn't call Apple an innovative company at all. Masters at marketing? Sure. But what is the Apple Watch other than an iphone in a different package? I agree that their fan base is commendable but I don't think that it's a definite sign of innovation. With that being said: I can't stand Apple so I am not being fair and balanced at all :p Good blog post though! You balanced your arguments well and it was pleasant to read.
1984 or 2015?
''Big brother is watching you'' -- George Orwell, 1984(1946) ''Google is watching me'' -- My mom, (2015)
The novel ''1984'', written by George Orwell, portrays a dystopian society in which all thoughts are being monitored by the leading authority: The Party. Having any thoughts that might contradict the Party's regime is sure to get you a place in Room 101; a dreadful torture room where the sun don't shine. George Orwell wrote the book in 1946 as forecast for what he thought might one day be the future. We're now in 2015 and I would say that, in an interesting way, Orwell wasn't too far off!
Google is Watching You
Of course, you're not likely to end up in a torture room for thinking the things you think (in most places around the world) but some companies are very efficient at getting in your head.
A few months ago my mother was shopping for a new refrigerator. Being an adaptive woman of the 21st and a lover of convenience, she did her shopping online and noticed something that she hadn't before. After her first shopping session she saw that Google was putting refrigerator recommendations on every page that she visited and exclaimed ''Google is watching me!''.
Now, to most people (certainly the younger generation) this is hardly remarkable because we've become accustomed to it. Additionally, most people probably don't mind the Google is trying to help you find the right product for you. But online market research goes further than this. Anyone that has done online shopping will be aware of the ''other customers also bought this'' or ''if you liked this product then you might also like...'' sections that are present on almost every online store. Or perhaps the recommended products or videos that are based on your past buying/viewing habits that show up on many websites, of which the worst part is that they are often exactly right about what you like! So if online research companies and Google can already figure out this much about you, to what extent have they already unravelled your thoughts?
Privacy infringement?
In my opinion: no. I personally don't mind companies monitoring my buying habits at all. If it makes my buying process easier then I don't mind it. Marketing researchers are more interested in the aggregate data that they collect and not in individuals, so I personally don't feel like my privacy is being infringed upon. It is, however, interesting to see how the promotion dimension of marketing research has changed dramatically over the years. Not only because of the internet but also the more advanced tracking tools that are more widely available to anyone that might be interested in finding out more about their customers.
