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Make your business visible on Google: Use SEO trends 2018 Owners of all types of business invest huge amounts of time and money in ensuring that their sites appear in those crucial first few SERP entries.

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In recent months, all business and e-commerce news feeds are filled with rumors about canceling the partnership between eBay and PayPal. And questions remain the same: Why did this happen? And what will happen to these giants further? I've read a lot of ideas on various Internet resources, and in my opinion, the situation very clearly described in this article.

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What is Marketplace Comparison Tool?

What is Marketplace Comparison Tool?

Designed by the Roobykon Software team Marketplace Platform Advisor is already a well-known tool among entrepreneurs. This free tool is really useful for anyone who plans to start an online business related to the sell and buy transactions. Marketplace Platform Advisor helps you to solve a series of issues and make the right decision in choosing the platform for the future successful marketplace.

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How do I start a successful online business in 2018?

How do I start a successful online business in 2018?

In 2018 for creating the successful business you just need have an idea and passion to realize it. If you are seriously thinking about running the business, you should know that choosing the right business model is a major factor affecting your profit in the future. So, let’s talk about such an easy-to-implement but very cost-effective model as a collaborative marketplace.

There are two issues…

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What are the most affordable ways to start an online business?

One of the most profitable online businesses that does not require big financial investments is a marketplace.

How they work

Marketplaces make the interaction between customers and sellers much more comfortable and simple by serving the purpose of a “display” where many products and services are presented. Such resources, usually, provide the vendors with all the things needed: pages for products and services, tools for the implementation (execution) of communicational and financial operations, tech support, etc.

Marketplaces vary depending on the kind of products or services they offer:

Product marketplaces (EBay, Google Play);

Service marketplaces (Booking, YouDo);

Job marketplaces (UpWork, Fiverr)

Marketplaces with various offers (Prom.ua).

Additionally, there are platforms dedicated to price comparison (price aggregators) and grouping of announcements (classified marketplaces).

The constant operation of a marketplace is supported not only by the vendors, buyers, platform operators, logistics specialists, and delivery companies but also by the payment gateway that allows automating the process of the payments’ turnover, as well as of their receiving and managing. To get a better understanding of what we’re saying, take a look at the following image that illustrates the process:

Find out more about the online marketplace business here: https://roobykon.com/blog/posts/86-what-is-a-marketplace-briefly-about-the-popular-topic

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Online Marketplaces: What You Need to Know

Online Marketplaces: What You Need to Know

Online marketplaces are extremely useful modern web tools for retailers and customers. These eCommerce solutions make it possible to choose and buy different goods from different sellers in just a few clicks without the necessity to leave one’s home or workplace. The most prominent online marketplaces out there right now are Amazon, eBay, AliExpress, etc. Besides these, there are lots of online…

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How to choose a payment tool for your Chicago marketplace focused on people working on-demand I want to start by saying that work on-demand is really a great solution for many people.

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How do smart contracts work in e-commerce? Let’s start with the definition of Blockchain. As we can find out in Wikipedia:

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How do smart contracts work in e-commerce?

Let’s start with the definition of Blockchain. As we can find out in Wikipedia:

A blockchain is a continuously growing list of records, called blocks, which are linked and secured using cryptography. Each block typically contains a cryptographic hash of the previous block, a timestamp and transaction data. By design, a blockchain is inherently resistant to modification of the data. It is “an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way”. For use as a distributed ledger, a blockchain is typically managed by a peer-to-peer network collectively adhering to a protocol for validating new blocks. Once recorded, the data in any given block cannot be altered retroactively without the alteration of all subsequent blocks, which requires collusion of the network majority.

So taking into account all of the above, we can conclude that by itself, blockchain only provides a means of creating a secure, shared record of a transaction between two parties. We can imagine it as a room where a security camera is permanently rolling: if two people step inside that room, they will both automatically get access to the record from camera, but neither will have the ability to turn the camera off or to interfere with it in any way.

But this room will become really useful if its cameras do more than just record. Cameras must be able to understand the agreement being made between the two parties and take action to ensure that both stick to their side of the bargain.

Enter so-called smart contracts

If we talk about traditional contracts, these are written agreements between two or more parties. Each party has a copy and it also requires an external body to act as an enforcer if any disagreement occurs. But if we choose a smart contract, implemented using the power of blockchain, as a deal confirmation, we got the agreement possessing the power to exist in a space that is secure from interference by any of its signatories and it comes with mechanisms to check whether each party is keeping their side of the bargain, and to automatically trigger mutually agreed upon outcomes depending upon what it sees.

As a result, in theory, we have the ability for two parties to trade securely with each other without the help of any third entity standing between them.

The 21st century is an era of the blockchain. And all industries are constantly updated under the influence of these technologies. Owners of any type of business can’t be relaxed, and especially online marketplace business owners. The next wave of online commerce transformation is coming with the introduction of Blockchain Tech.

What will bring Blockchain and smart contracts to online marketplaces? Here you can find out the answer.

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How to create your own Airbnb or Uber?

In my opinion, it will be more useful if we start with analysis the fact why the marketplace business it so successful now.

Today, there are more than 40 marketplaces in the world with a stocks comprising of more than $1 billion. And you need just look at the screen of your smartphone to see the most popular from them. I mean such marketplaces as Uber, Airbnb, Etsy etc.

Let's talk about Airbnb.

Why do you use it? The answer is so easy: This apartment search platform solves the problem with finding any type of apartment and make this process very comfortably.

Until recently, finding a good apartment in an unfamiliar city or even a country was a real challenge, but Airbnb solved this problem once and forever. And this shows again how marketplaces surpassed online stores.

Unlike online stores that sell goods from a warehouse, marketplace services aggregate the offers of suppliers of goods or services on one site. Then, they provide convenient tools for searching, assist in conducting transactions, and regulate the interaction between the client and the supplier. The presence of third parties - suppliers - makes the model of the market more complex than the usual business models in e-commerce, but they are more flexible and easier to scale.

Choosing the separate niche with focusing on one type of product or service (for Airbnb it is the apartment rental service) allows marketplace startups to work better and be more mobile than the competitors. Moreover, the marketplace model is stable from the point of view of monetization prospects, and the "mathematics" of profit/loss per customer is very clear.

Well, since there is no doubt about the usefulness of online marketplaces and their future prospects, it's time to return to the question of a team that could create the profitable marketplace.

Do not forget that the marketplace is not just the online store! Therefore, in order to implement a successful marketplace project and have the chance to compete in the choosing niche, you should use the help of experts with unique understanding and expertise in online marketplace development.

It is assumed that the composition of the team is as follows:

CTO

Business analyst

Project Manager

Senior/Middle back-end developer

Senior/Middle front-end developers

Designer

QA team

Marketing team

Learn more about a marketplace boom in 2018 here:https://roobykon.com/blog/posts/79-marketplaces-in-2018-riding-the-wave-of-hype

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How to use influencer marketing and video in promoting marketplaces

How to use influencer marketing and video in promoting marketplaces

Creating a good online marketplace with professional help can be faster than you can imagine, but to involve sellers and buyers there is not an easy challenge.

Many e-commerce marketplace owners concentrate on the standard methods of promoting (SMM, SEO, Adwords) their business while skipping the not so traditional, but very effective methods. I’m not in any way not saying that the widely used…

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e-Commerce secrets: How to successfully start an online marketplace in 2018

e-Commerce secrets: How to successfully start an online marketplace in 2018

2018 is undoubtedly a year of e-commerce!

There are lots of marketplaces which provide people the opportunity to easily solve everyday, domestic, transport, and many other issues. And in turn for entrepreneurs, marketplaces allow combining their work. But even with all advantages given from online marketplaces, not every e-commerce business owner can be unsuccessful.

What could be causing this?

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How to successfully start an online marketplace in 2018

2018 is undoubtedly a year of e-commerce!

There are lots of marketplaces which provide people the opportunity to easily solve everyday, domestic, transport, and many other issues. And in turn for entrepreneurs, marketplaces allow combining their work. But even with all advantages given from online marketplaces, not every e-commerce business owner can be unsuccessful.

What could be causing this?

The most common problem for aspiring businessmen is the uncertainty in choosing a niche for the future trading platform. That is an important stage, we could even say that the niche is the basis for creating the successful online market.

Look through this article to find out some key factors that could be valuable to use to find an appropriate niche:

1 Define your passions

Think of what you are really interested in, what you are best at. The comprehensive knowledge of your hobby is the best foundation for any business. It is self-evident that a successful project must be based on your passion.

2 Think of the usefulness of your Marketplace!

Your online trading platform should provide a solution to the common users problems. Lots of businesses fail because the entrepreneurs don’t analyze the market and as the result, they offer completely unnecessary things and services for the target audience. Eg., before starting online marketplace with clothes just ask yourself: “What can I provide that compete in this field with already known e-commerce giants or other clothes provider? Will my marketplace able to offer more comfortable conditions for people than AliExpress or eBay? etc.”

3 Clearly identify your target audience

Don’t try to create a website for everyone to sell everything! You should be focused on something definite.

4 Competitive analysis

When you find a perfect niche to develop the marketplace, it’s time to make the analysis of the area and competitors. Make some researches about your most successful competitors — how they organize the whole process. It will give you lots of helpful things to think about, such as how they started, how they organize their team workflow, etc. Use their experience to make your business strategy stronger.

Let’s sum up:

Summing everything up, to reach your main goal, namely, to create a profitable online marketplace, you should have a clear understanding of what exactly you want to sell through your online commerce platform and in which niche you want to grow.

Read the original article: https://roobykon.com/blog/posts/83-key-factors-in-choosing-an-appropriate-niche-for-your-marketplace

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What Will Blockchain Do To e-Marketplaces?

What Will Blockchain Do To e-Marketplaces?

Ask yourself: “What is the most popular topic today, if we are talking about new technologies?” Of course, it is Blockchain. Blockchain technology has burst into our reality and led to irreversible changes in many business directions including online commerce.

So far this century, the efficiency savings online marketplaces have produced, and the value they’ve been able to extract from them, have…

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What Will Blockchain Do To e-Marketplaces?

Ask yourself: "What is the most popular topic today, if we are talking about new technologies?" Of course, it is Blockchain. Blockchain technology has burst into our reality and led to irreversible changes in many business directions including online commerce.

So far this century, the efficiency savings online marketplaces have produced, and the value they’ve been able to extract from them, have made those businesses an unbeatable proposition within the retail space. No other system could sell so much with so relatively slim an infrastructure. But what is expected from the future life of online marketplaces under the influence of Blockchain?

In February 2017, Marco Iansiti and Karim R. Lakhani in their "The Truth About Blockchain" introduce Blockchain Technology as “an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way.” This leads one to conclude that through Blockchain and smart contracts two sides (the seller and the buyer) will be able to rid themselves of any risks associated with the payment processes and get the fully transparent data of money transactions.

Get more info about future transformations in the online commerce business due to the effects of Blockchain technology here.

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Amazon has affected the collapse of relationships between eBay and PayPal

The constant competition of famous marketplace leaders – Amazon and eBay, will probably never stop. The decisive measures taken by both sides in the struggle for leadership are becoming more visible. This year, eBay shows its determination by changing the main marketplace payment option and rejecting PayPal, which has been its partner since 2002.

eBay and PayPal worked closely for 15 years.…

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What is the best e-commerce marketplace software?

For today there are many options to create a really profitable marketplace, and in some cases, it’s no matter which software you use. And it’s not so correct to consider just very popular trading platforms like Magento, Shopify etc. for creating a successful trading platform.

Firstly, you must determine your goal. What do you want to get the result? What type of marketplace do you want? What…

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