Moz beginners Guide to SEO If you know nothing start here.
Wicked Fire – Internet Marketing Webmaster SEO Forum
THE ULTIMATE WEBSITE MARKETING CHECKLIST
This post was inspired and heavily influenced by CCarter's “Big Brand Checklist” forum post on WickedFire (post is now private).
46-Point Landing Page Breakdown -> Creating a Killer Landing Page Timeless guide to writing good copy for landing pages.
7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic
Using Google WMT for supporting keywords – Thinking outside the box article related to using google WMT to find keyword google thinks you should rank for and pushing yourself up to the top using google's “hints”
Silo organization of a website This is how you should be building your sites. This is the foundation, start with this technique, it is hard to implement later (301 redirects are a pain)
skyscraper link technique – Holy grail of link building, great info.
NichePursuits Podcasts This is a greaking gold mine, I listened to podcast #57 three times. This woman is pulling down huge income with no link building. Not everything is gospel here, but you will get great nuggets from these podcasts.
Case Study 2k to 18mil visits per month
Initial Steps to building a website
The articles above should help you with this. But here are some basic steps I recommend taking EARLY on in the process.
Keyword research – google keyword planner
Creating a silo’ed site map – do this by hand, be creative and really think about usability and the long term when you draw this up
Create titles for pages/posts article, have a long list of articles to write or get written
Choose your CMS (wordpress)
Start writing and creating
Balancing SEO practices I think it is important that you not get caught up in any one “SEO strategy.” So don’t just do link building, or don’t just do social media. You should think about your niche and then allocate resources accordingly.
For example, a law website is not going to have a ton of social media followers, who retweets a lawyer or loves reading their facebook posts? No one. I still have a social media presence, but I know link building and more targeted outreach are going to do more for me than hammering Instagram or facebook. To the contrary if I was starting a niche website selling selfie sticks, I would hammer Instagram and facebook all day. You just need to reflect on what your niche is, who your customers will be, and how you can engage them.
Allocating SEO efforts: As mentioned above, depending on your site, adjust these % accordingly.
40% On-page SEO – CONTENT, internal links, breadcrumbs, schema/microdata
20% Link building – This is the pillar of what google was founded on: citations from a reliable source suggest the cited source is reliable. Make your site a trusted website by getting high quality links.
20% Social media – The kids love it, google does too. Learn to leverage it to your benefit. Incorporate time saving hacks like IFTTT which let you post to Instagram facebook twitter G+ all at once.
10% Page optimization – Speed is one of the few things I can control in the SEO world. Since I can control it, I am going to do the best job I can to optimize my sites. Here is a screenshot of my site's performance today. To get there I had to do tons of tweaking AND move hosts which was a big pain. But now I don’t have to worry about speed being an SEO factor, that lets me focus on other things such as content creation and link building.
10% Experiment – Try new techniques, test landing pages, try new ideas. Make an infographic, create a troll social media account to drive traffic to your site. Mix it up, most likely your efforts will yield little but you may discover an absolute gold mine. So much of SEO is sadly all about fads. Once the fad is known it doesn’t work anymore (that doesn’t mean 1000 people wont try and sell you a service leveraging that fad). Create your own private fad and win. Get creative, lets say you have an affilliate site that sells power tools. Instead of marketing to contractors you try a campaign where you pin pictures of attractive men holding power tools linked back to your affiliate site around fathers day. Lo and behold all the moms on pinterest come to your site because of the hot guy and decided it would be good to get their husband a power tool because they felt guilty and you reminded them fathers day is 2 weeks away. (Crazy Idea, but you get my point---BE CREATIVE).
PILLARS OF A GOOD WEBSITE
Organized – Easy to use/navigate
CONTENT – relevant, unique, hand-written and USEFUL content
Fast – slow kills in the SEO wold, see my speed comments above
Google Analytics / Piwik / HotJar – if you’re terrified of google use one of the other two
Google keyword planner – crucial in the beginning for keyword research.
Google Trends – useful to see if your niche is dying or growing
Google / Bing Webmaster Tools – Core info, also make sure you are not facing any penalties
http://Wincher.com – SERP rank tracker, only 6 euro (swedich company) a month to track unlimited SERP ranks for your website
http://Serpwoo.com – keyword finder tool is free (limited # of searches), I don’t have a subscription yet.
http://gtmetrix.com/ - Website speed test
http://tools.pingdom.com/fpt/ - Website speed test
http://www.webpagetest.org/ - yet another website speed test
http://www.portent.com/tools/title-maker - Content idea generator, sometimes writing is hard, this helps get you going
https://readability-score.com/ - make sure the pleebs can understand what you’re saying.
http://openlinkprofiler.org/ - free backlink checker
https://ahrefs.com – backlink tool
http://www.feedthebot.com/ - audit of your website for basic googlebot compliance
ESSENTIAL WORDPRESS PLUGINS:
It took me a long time to find these guys. I love these tools they make my website better, faster and more usable. Honestly, I would have paid someone to give me this list 6 months ago. The amount of time and energy these plugins save is amazing.
Yoast SEO – better than all in one, I was reluctant to make the switch but glad I did
Table of Contents Plus – Long articles should have a table of contents this helps a ton
WP Twitter Autopost – All my posts are automatically tweeted. I have a daisy chain to my FB/G+ as well. You can also use IFTTT for this.
W3 Total Cache – I’m obsessed with seed. Use this.
Breadcrumb NavXT – Google and users like breadcrumbs, you should too
Use Google Libraries – Speeds up load times, loads jQuery from googles servers not yours = faster.
Conclusion As they say, time is money. I hammered this out over a couple hours this morning. I may try to fix typos and formatting but really the substance is there. I hope someone finds this helpful. If you have questions I am happy to give my thoughts. I also hope other people chime in.
Anyone who responds, share a resource or a link you use regularly. It will make this thread a valuable reference going forward!
SOURCE
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Real list of top 15 SEO tools
Given there's another spam submission in this sub reddit, I'd like to see a REAL list of the top 15 SEO tools.
I'll start by adding Moz, market samurai, Google keyword research tool and raven.
Do you agree these are in the top 15 and what else should be included in the REAL top 15 SEO tools list?
[edit - started the list below - let me know what else should be in there]
Google keyword research tool
Google analytics
Google webmaster tools
Moz
Market Samurai
Raven
FeedTheBot
Majestic SEO
Advanced Web Ranking
SEM Rush
Cemper's link research tools
Übersuggest
Cognitive SEO
SEO Site Checkup
Brightedge
Mondovo
KeywordShitter
Xovi
Open Link Profiler
Scrape Box
Search Metrics
Screaming Frog
Hittail
Serpbook
KWFinder
Ahrefs
Excel (for storing, recording, analysing, planning everything)
[add your suggestion below and I'll include it]
[Edit 2 this is now larger than 15 but keep the suggestions coming and I'll categorise them into on-page SEO, new/existing content, and off-site SEO. I could include social promotion tools too if you think these count as SEO tools these days? e.g. followerwonk, buzzsumo amongst many others]
[Edit 3 - here's the categorised list - there are some prices missing where I couldn't find them/haven't used them]
Keyword Research/Competition Analysis/Pre-content Creation
Google keyword research tool (free)
Market Samurai
KeywordShitter (free)
KWFinder
SEM Rush (from $69pcm)
Übersuggest (free)
Hittail (from $10pcm)
(also Mondovo and others)
On-page SEO/Keyword focusing/Page health checks/Internal Linking
Google analytics (free)
Google webmaster tools (free)
Moz (from $99pcm) (some stuff also available free)
Raven (from $99pcm)
FeedTheBot (free)
Cognitive SEO (from $99pcm)
SEO Site Checkup (free or from $19pcm)
Brightedge (price not listed - means bespoke and expensive pricing - can anyone confirm the price?)
Mondovo (free trial, unknown price as yet - discovering - if anyone else knows, let me know)
Xovi (from €94pcm)
Screaming Frog (free or £99 per year)
Search Metrics (couldn't find price - anyone got a price?)
(also Cemper's link research tools and others)
Rank Tracking
Advanced Web Ranking (from $49pcm)
Serpbook (from $5pcm)
(also Market Samurai, Cognitive SEO, Mondovo and others)
Link Building/Off-page SEO
Majestic SEO (free with multiple upgrades all the way up to £1000pcm)
Cemper's link research tools (from €99pcm)
Open Link Profiler (free)
Scrape Box ($97 one-off)
Ahrefs (from free up to $499pcm)
(also Mondovo and others)
Organisation & Planning
Excel or Google Spreadsheets (for storing, recording, analysing, planning everything)
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