If we’re able to make experiences feel good for people at their most vulnerable, most difficult moments, then we can make them work for everybody.
Sara Wachter Boettcher, Everybody Hurts: Content for Kindness, Design and Content Conference, 9/10/2015. Transcript and Video here: http://www.sarawb.com/2015/09/10/everybody-hurts-content-for-kindness/











