Stealth Advertising
Jadine’s Jollibee Commercial (https://www.youtube.com/watch?v=4zB7vsDEMzk)
In Beauty and the Bestie, Nadine Lustre and James Reid had a scene that they called Jollibee for delivery. That is a example of stealth advertising because they are not consciously aware that they are being subjected to advertising.
According to http://study.com/academy/lesson/stealth-advertising-definition-examples-quiz.html, stealth advertising is a method of advertising in which the consumer is often not consciously aware that she is being subjected to advertising. While some argue that stealth advertising is a deceptive and unethical marketing practice, regulators have generally not pursued companies for engaging in it.
P.S. Wala po kong actual picture nung scene sa beauty and the bestie hehe.











