MKTG-1352

Annotated Bibliography Assignment

[kankonnstuff-blog]

Email Marketing Resources

http://mailchimp.com/resources/

A great collection of resources for creating, sending and measuring email marketing response using MailChimp.

4 out of 5

http://www.zdnet.com/email-marketing-isnt-going-away-9-services-to-help-7000017540/

A zdnet article that outlines the different mail platforms. A great resource for small businesses. 

4 out of 5

http://unbounce.com/email-marketing/33-new-email-marketing-resources/

A comprehensive guide to email marketing. Covering design, segmentation, copy and much more. 

5 out of 5

[kankonnstuff-blog]

Social Media Resources

http://mashable.com/social-media/

Mashable's social media section features news, reviews, tips and trending topics covering all facets of social media.

4 out of 5

https://hootsuite.com/

A social media dashboard app where you can tweet, analyze, listen and respond to your social media accounts.

4 out of 5

https://www.facebook.com/marketing/app_226968603997732

Facebook's guide to marketing on...Facebook. An informative collection of videos and articles that can help you get more out of your Facebook campaigns. 

5 out of 5

https://www.pinterest.com/esheninger/twitter-resources-apps-and-tools/

A Pinterest page dedicated to Twitter articles and resources. Confused yet?

5 out of 5

[kankonnstuff-blog]

SEM Resources

http://searchengineland.com/library/how-to/how-to-ppc

Search Engine Land provides an excellent how-to library on SEM. Topics include Quality Score, multilingual campaigns,  Adwords and Bing overviews

4 out of 5

http://www2.webmasterradio.fm/ppc-rockstars/

A series of podcasts that cover a wide variety of PPC topics, including a section on Facebook ads.

4 out of 5

http://www.google.com/intl/en-GB/adwords/professionals/

Google Adwords certification training. A must-have for PPC professionals. 

5 out of 5

http://www.onlinemarketingsummit.com/

A yearly digital marketing summit. A good resource to learn more about hot topics and make connections. 

3 out of 5

[kankonnstuff-blog]

SEO Resources

http://moz.com/learn/seo

SEOmoz's online learning database has tons of great articles and content. 

5 out of 5

https://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

Google's SEO starter guide. 

4 out of 5

http://www.orbitmedia.com/blog/dont-forget-the-seo-basics/

Handy blog post that covers the basics. 

4 out of 5

http://www.youtube.com/watch?v=b5c93xxYiPM

A video presentation with catchy theme music. 

4 out of 5

http://www.searchenginejournal.com/top-50-seo-resources/54576/

A huge compilation of SEO resources

4 out of 5

[kankonnstuff-blog]

Content Strategy Resources

http://www.nngroup.com/articles/be-succinct-writing-for-the-web/

The original content strategist - Jakob Neilson

5 out of 5

http://contentkeen.com/content-strategy-infographics/

A collection of content strategy infographs.

3 out of 5

http://www.wordstream.com/blog/ws/2012/11/28/content-strategy

A blog with a Top 10 things you need to know list.

4 out of 5

http://www.usability.gov/what-and-why/content-strategy.html

A no fuss approach.

3 out of 5

http://www.youtube.com/watch?v=8LpuHrzAZ1s

A youtube video: The Essence of Content Strategy. Short but useful.

3 out of 5

http://www.youtube.com/watch?v=6j-ioBQ9ROc

A detailed webinar. 

4 out of 5

http://www.slideshare.net/KMcGrane/content-strategy-for-mobile-the-workshop-14659768

A shared deck that talks specifically about content for mobile.

3 out of 5