The iconic Wankhede Stadium all set to get a new name, as the Mumbai Cricket Association (MCA) is currently assessing proposals from three firms, including IMG-Reliance, DDB Mudra, and Baseline, for selling the naming rights of Stadium for the duration of five years. This is not the very first time when MCA has invited proposals for the rebranding of the Wankhede Stadium, which is named after former BCCI and MCA president SK Wankhede. Before this, DDB Mudra had contacted to MCA for the naming rights in 2016, but a deal didn't turn up at that time. Read More: Twitter wishes MS Dhoni on his 300th ODI for Team India Speaking to CricketNext, a senior Mumbai Cricket Association official said, тАЬWe have got requests from a few corporates like IMG-Reliance and DDB Mudra and while talks are on, rechristening is definitely in the pipeline this time round. The rights will be sold for a 5-year span and it should help in raking in money to promote the game at the grassroots level." He further added, "We will have a transparent bidding process to hand over the right. Things didnтАЩt fall in place when Mudra proposed using their name as prefix or suffix, but this time round we are confident of going ahead and getting the deal finalised with one of the corporates after looking into the financial viability and other areas.тАЭ Meanwhile, MCA secretary PV Shetty confirmed according to Sportskeeda that the name of the sponsor will either be used as a suffix or a prefix to the original name - Wankhede. Read More: Virat Kohli endorses Prime Minister, Sports MinisterтАЩs 'Khelo India' initiative PV Shetty said, тАЬThe agencies have made their proposals for the sale of naming rights of the stadium. The stadiumтАЩs original name will be retained while the sponsorтАЩs name will be added as a prefix or suffix. The discussions are in the initial stages and nothing has been finalized.тАЭ The Secretary also revealed that the MCA is expecting a bid of around Rs 100 crore, saying, тАЬThrough the deal, the MCA is expecting a sum to the tune of Rs 100 crore over the course of five years.тАЭ According to reports in India Today, DDB Mudra ready to invest a near sum of Rs 45 crore per year, while IMG-R are ready to invest Rs 12-15 crore and Baseline Rs 5-6 crore per annum. It is also learned that the meeting regarding this matter will be held within 10 days and during this, the decision will be taken by the MCA.