WEEK 10 LECTURE - WHY DESIGN?
In this lecture, Andy and Karen proposed a lot of questions framing around our practice, including why we design and who decides design. Despite this being one of the longest lectures in the series, I feel like I was most engaged with this one. Immediately it made me question the meaning behind my work and if I’m ever creating it for someone beyond my client and/or assessor. Could my work make a difference in the future?
In regards to who decides design, Karen made a valid point about if it REALLY is us who decides, or the products and softwares we use within our practice. Items such as Apple Macbooks, Adobe Software and more. Do the particular artefacts we use in our own practice impact the decisions we make on OUR OWN work?
This reflection opened up the discussion on conceptual art, as Karen put it
“The art that I would make, if I were to make an artwork”
Looking beyond the ‘physicals’ and aesthetic of the composition to dig deeper into the idea, the idea that drives the whole process and final outcome. One particular conceptual piece that was acknowledged was the How to Work Better mural. I had seen this mural briefly appropriated before and had my Studio Arts teacher numerously insert it at the back of our booklets throughout VCE, seeing the concept beyond the aesthetics which I believe was Peter Fischli and David Weiss’ vision!
Its aesthetic is quite minimal, purely a gleaming white brick ball to draw attention from a far but also show emphasis on the advice they give.
Peter Fischli David Weiss, How To Work Better, 1991, on view at Binzmuehlestrasse 14, Zurich-Oerlikon, Switzerland. (Original mural)
Andy and Karen continued on to say that conceptualism could be (and is) the foundation for art and design activism. Becoming more independent from traditional practice, a conceptual turn is happening.
We were shown many publications that were surprisingly great inspiration for my zine for Ask Me Anything. I was particularly drawn to Adbusters Media Foundation not only for their outrageous and satirical appeal but because they are a non-for-profit collective that highlight issues hiding underneath.
I thought that this 1989 Winter issue below was a bit numerous in visually displaying TV addiction through ‘shoving’ a television box on Edvard Munch’s
scream face from The Scream. I can’t help but always chuckle to myself whenever I see the scream’s face despite it’s deeper meaning of Munch’s inner trouble and anxieties.
The Tibor Kalman for Adbusters Calvin Klein mockery was also a composition I found interesting and also very thought provoking. The idea of objectifying the human body whether it is to sell, promote etc, is still an issue that we are dealing with today, especially with the impact of social media.
Much like the Adbusters impression, Kalman pokes fun at Calvin Klein’s marketing scheme during that period with the inclusion of meat packaging, phrasing such as ‘great legs, nice breasts’, ‘extra lean’ and chicken with the CK logo.
It reminds me of a similar campaign I saw on Behance by the Australian Human Rights Commission taking the same approach with a more visual impact of including actuals women’s bodies in the composition.
https://i0.wp.com/www.guggenheim.org/wp-content/uploads/2016/02/gen-blog-how-to-work-better-mural-2.jpg?w=980
https://i.pinimg.com/originals/bf/07/c6/bf07c67f3874ee66d490e86879346c95.jpg
https://www.litkicks.com/sites/default/files/adbustersmunch.jpg
https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a9418342187075.57c44b0a8e7f9.jpg