Digital Activism
This weekâs material focused on grass roots activism and how these movements have been enhanced by social media. A primary example of this can be seen during the Arab Spring, a series of street protests that began in Tunisia in 2010. These protests were sparked by the death of Tunisian street vendor Mohammed Bouazizi who, set himself on fire to protest police brutality (History 2019). This truly was the pebble that started the avalanche as authoritarian leaders in Tunisa, Egypt and Libya were overthrown causing civil war throughout the region (History 2019). According to Gerbaudo (2012, p. 48) the revolution in Egypt was driven by tech savvy but politically inexperienced youth who extensively used social media to form a revolutionary nucleus. While this has been prolifically known as the âFacebook Revolutionâ, the number of locals using social media was actually relatively low and its effect mas more of a news outlet than a tool for mobilisation (Gerbaudo 2012, p. 49). The internet was used extensively for protest and activism due to strict government control over the freedom of assembly, but the main mobilisation in these instances came from traditional media and word of mouth (Gerbaudo 2012, p. 50). While the role of social media in this instance should not be overstated, it still provided an important platform to garner national media interest which in turn provided a mobilising effect.
A brief history of the Arab Spring can be seen here
A recent article by Kaarina Nikunen (2018) explores the power of digital activism when addressing the role of social media in political debates, in particular the refugee crisis in Europe. She also makes a very valid point regarding social media movements:
âEven if people can voice their views in public, there is no guarantee that anyone is listeningâ (Nikunen 2018, p. 10).
To me this raises questions regarding social media activism. Like with news in general, it really has to be a juicy topic for people to get involved. Nikunen (2018, p. 11) studies the use of social media in terms of its âaffectâ, which she defines as its ability to elicit emotions such as sadness, joy or hope. I think this is an interesting way to view social media as statistically speaking there can be a lot of noise without any tangible results. The most successful social media campaigns appeal to emotions such as fear, disgust or shame with different emotions carrying a particular kind of âmoral forceâ (Nikunen 2018, p. 12).
To completely reverse the coin, the government in China has sought to stamp out grass roots dissent or political objections by creating a social credit system. According to the video (link below) China plans to score the actions of all itâs citizens by 2020, making every action count towards your credit score (VICE News 2018). Each citizen starts off with 1000 credit points with positive deeds gaining you points, while negative deeds such as defaulting on a loan loses points. If the credit score is below 1000 citizens can be refused tickets to high speed rail and flights among other things (VICE News 2019). Who would want to start a grass roots movement in that environment?
Chinaâs Social Credit System Explained
References
History 2019, The Arab Spring, viewed 10 January 2019, https://www.history.com/topics/middle-east/arab-spring#section_5
Nikunen, K 2018, âFrom Irony to Solidarity: Affective Practice and Social Media Activismâ, Studies of Transition States and Societies, vol. 10, no. 2, pp. 10-22.
Paolo, G 2012, Tweets and the Streets: Social Media and Contemporary Activism, Pluto Press, London.
VICE News 2018, âChinaâs âSocial Credit Systemâ Has Caused More Than Just Public Shamingâ, HBO, 12 December, viewed 10 January 2019, https://www.youtube.com/watch?v=Dkw15LkZ_Kw
I can see how a social credit system would be useful in a highly populated country like China. I am not sure if it would be necessary in Australia? Certainly not in South Australia. I have not had a bad experience using public transport or on a plane in Australia.Â














