Clara M.—One Sweet Design
Clara’s business and driven personality are truly inspiring, especially for someone, like me, who would be interested in owning their own company one day. She said, “Advertising is a breeding ground to meet some of the most interesting people in the world.” This spoke immensely to me. I’m so interested in People, their passions, their stories and who they are. If I can use design as a tool to meet some of the most interesting people in the world, I feel complete and excited. Emotional connections and relationships with others are very important in this industry because it gives the designer a better opportunity to create something that connects to the client.
I really loved her encouragement to collaborate with others—and not just other designers, artists, etc., but also your clients! Design is essentially always collaborating. You’re taking a clients ideas, needs, wants, etc. and bringing them to life. You never know what will be thrown at you. Collaborating is a way to meet new people and strengthen connections. Clara said, “Learn as much as you can from the people you work with and for,” as well as, “find people to be supportive of one another.” YES! I love everything about these statements and they are very encouraging to this semester’s research/design project, along with my future of design. I can’t wait to get out there and start meeting more people!
Other things I noted that she mentioned were to research within your platform, to challenge yourself to do something new, and to make your work as meaningful as possible by finding out as much as you can about your client and their story. These are all great points that will help guide me in my design process, to learn when to pull back but also when to dive in head first.
Lastly, the books she shared with us seem to be great resources to look at. If I can get my hands on them, I’m sure they would be very helpful.
Nicole Green and Dustin—Gringko
Nicole and Dustin’s design talk was very helpful because my idea for my research topic is related in many ways to the same topic they discussed. What really spoke to me during their speech was to pick a topic that connects to you; research and design something that is meaningful in your life and important to you. Being able to start your pitch with a story automatically builds an emotional connection to your topic. My desired research topic has to do with a huge part of my life and therefore, I think I am on the right track with what I want to research. Having a bond with my topic on a daily basis will make this project something so much more meaningful and worth striving for.
They also taught us look into and constantly check in with competitors. This will teach us what is already created, how to build on it, but also what isn’t designed that would make your product more than what is already out there. Nicole said, “What you put into it is what you get out of it.” This speaks to me greatly. If I want to see the results I hope for, that means hard work and RESEARCH, RESEARCH, RESEARCH (Another huge point Nicole and Dustin mentioned). I am the leader of this research, this design, and this project that could potentially help people in the future.
Lastly, they told us to create the most realistic situation. Reminding us that the project will mold into what it needs to be. If something isn’t meant to be, let it be and move forward; find another solution. This is another key point to me personally. Something I always tell my students in yoga is to “trust the process.” Trusting the research and design process will make for a result in 1.less stress and 2. A product that is meant to be the way it should be. I will remind myself daily to trust the process in order to keep myself motivated and optimistic about the final outcome.
Let’s start by mentioning all the great websites and other resources Nick shared with us. I thought it was so great having someone share those resources us, resources that he knows are good from experience. Some of these may come in handy during this research and design project while others may be very helpful later in my career.
Another key point he shared with us was to back up your work. This is an extremely important step in the design process that I need to get better at. It will be absolutely vital for this project that I back up and back up and back up my work and Nick reminded us just how important it is.
Lastly, he spoke to us about trust and just how imperative it is to be trustworthy and to trust people. This is a great tool to practice this semester. If I want to be taken seriously as a designer, I have to be serious about my responsibilities and talent. Clients don’t continue to come to designers if they are not trustworthy and vise versa. Although I already consider myself trustworthy, there is always room to grow. So trust will be another key point that I will incorporate into the list of tools to use and practice.
Questions for next week’s speakers on sustainability:
What is your best piece of advice? Your strongest tool in your tool belt?
When the sustainability factor is added into the design process, do you find your designs tougher to come up with?
Do you have any suggested resources to find materials that are helpful for sustainable design?