This is something I usually find fascinating when beginning to watch a film, some viewers tend to not give much notice to this part, but I believe, when done efficiently, can become beneficial for the film
Some title sequences, especially the old ones, used for film tend to focus on atmosphere with the aesthetic of the typography used for the casts name but also the background music to set the ambience of the film. While some modern examples use more illustration to depict a small story or narrative to give an insight of what is yet to come within the film, clues of the story line perhaps or insight of a characters background.
Some examples also relate the illustration to interact with the typography for greater effect, usually humour, to gain viewers attention. While some great examples incorporate certain elements of the film which is well known for, even for viewers who never had seen the film yet such as famous songs, catchphrases or scenes for familiarity
Things to consider within a title sequence is hierarchy; how is each element positioned within the frame, illustration, photography or video to include characters or set the scene. Also, motion; how is each element going to appear in the frame, will it feature within the typography instead of standard block font, the audio used can also set the ambience as soon as the film begins and could easily provoke emotion
This is probably the best one I’ve seen so far, due to the execution of it being so graceful
The use of music varying the tempo enables to create drama and effect but also slows down to let you focus more. What type of music would I use? And how to execute it to evoke meaning behind it?
We get an insight of the atmosphere and the activities such as yoga, dancing, music, fire eaters, parachuting, whilst the location set in some sort of beach.
I love the part with the fast clips of the hands, eyes, then followed by the portrait shots of individuals to symbolise unity and equality.
The graphics in the last 20 seconds was the best part for me. As usually the logo is shown as flat and used much like a 2d shape, but this portrayed the logo 3d and almost life like, how the letters transitioned together like a puzzle and the wings depicting movement was truly magical. How can I visualise my logo and perhaps think of movement?
Finishing with ’Together as one, we envision the future’ alongside a snippet of bird song to end feeling peaceful and calm.
as I am creating a brand identity, I must also produce a brand guideline book for the visual identity of my brand. the importance of this guide allows to communicate the designs standards throughout the use of the brand.
I must consider the elements such as:
mission statement or brand message
- this carries out the purpose and what the brand stands for and represents throughout the visuals, ensuring that the audience is aware of this message.
logo variations
- this ensures the logo is used in the way it is designed to be intended. it prevents misuse such as stretching, altering, re-aligning, which could send the wrong message to its users.
- include visual examples to make clear of the:
logos sizing, with the proper proportions and list the minimum size.
Space, instruct if the logo needs specific white space around it. Colour, show variations such as reversed, in colour, black & white and when to use these.
do's and don'ts, display how the logo should and should not be used.
Typography and font
the font selection plays a big part of the identity, note the sizing and relation of each font used. its ideal to contrast the font from the logo and header to improve readability. having a primary and secondary font is important for the use of the header and body copy.
- make sure to introduce the typefaces used, how they relate to the brand and how each is used. also, the alignment and spacing, such as tracking and kerning.
colours
introducing the colour palette to convey the consistent look and feel. It’s a good idea to pick a light colour for backgrounds, a darker colour for text, a neutral hue and also one that pops.
- I must consider the primary colours to be used for the logo and main text, while secondary will be used to add depth. also, to include swatches of the colours used in the form of CMYK/RGB/PANTONE/HEX, which will help to reproduce colours accurately
brand application
this will demonstrate how these elements will be used on things like social media, merchandise, advertising, print.
icons will be of great use for way finding or used of signs or guide maps.
I just adore this brand identity as they use an integral element of the theatre to develop within their visuals in many ways, as 'old and new collide' they take the 'o' as inspiration to expand on the brands visuals such as the branding in order to become a part of the main concept of the brand. 'The last piece of oak from the theatres construction' which has the 'o' carved out and is used for printmaking which later develops onto featuring on things like posters, editorial, social media, advertising. this is an effective idea, 'a symbol for the globe made from the globe', this simple symbol frequently featuring throughout the visuals of the brand, makes use of repetition and enhances familiarity with the brands identity
brand identity is what shapes your brand, its what makes you instantly recognisable to your customers. your audience will associate this with your service or product, building on customer loyalty and determines how your customers perceive your brand.
music and arts festival features a variety of live music, arts, poetry and dance performers with its bold, vibrant choice of colour combined with abstract geometric shapes for a concept idea of a festival identity. this gives me an insight on what imagery I want to include in the branding such as patterns, colour, details. also, to consider the feeling I want to convey across the branding to influence the audience and how they associate with the brand.
flow festival is a European music and arts festival with its quirky illustrations bringing to life of the designs, creative typography in which simply builds upon character and the summery, vibrant colour theme of purple, pink, peach and black & white. these have essentially became the main elements of the look, with the quirky handmade type and contemporary tribe symbols. could I introduce unique illustrations in my work?, perhaps animate these to bring my designs to life?
given thought to entertainment and activities available within my festival, I want to consider other aspects or interaction where the audience can engage with other than the allocated stalls.
this could be in the form of public art, could I include an installation within the site? something to interact physically with? or could it be something engaging and aesthetic to encourage the insta-worthy upload? it could be street art or graffiti? but it has to be colourful!!
could I consider installations or structures, something artistic, or innovative, creative or clever? Environmentally - friendly? or could I design something to leave after the festival? I should also consider day and night and how it shall reflect during different environments
this is a 5k run, untimed event and at each kilometres mark, the color runners (participants) are covered head to toe in coloured powder.
with only two rules;
1. You wear white at the starting line
2. You finish the race plastered in colour!
upon finishing this run, there is more opportunities such as the finish festival party equipped with 'music, dancing, photo ops, activity booths, vendors, and more massive colour throws, which create millions of vivid colour combinations'
the mission of this event is to 'bring people together and make the world a happier, healthier place', while celebrating 'healthiness, happiness, friendship and having the time of your life!'
'also known as the Happiest 5K on the Planet, is a unique event that celebrates healthiness, happiness, and individuality. Now the largest running series in the world, The Color Run has been experienced by over 7 million runners worldwide in 40+ countries.' this seems like the event is inclusive and invites just about anyone to join in 'no matter their experience level or ability.' running is not necessary for this event as you are free to join in on the run however you like, whether its run, walk, jog, skip or dance. all ages are welcomed, however anyone under the age of 14 must be accompanied by an adult.
how can I make my festival sound exciting and an inviting experience? I should consider the use of language within branding to come across friendly and approachable, but also for realism and relatability to my audience.
There has also been a theme of unicorns at one of the events, this also engages the audience to dress up accordingly and build upon creativity. could I implement a related theme or dress code?
following the launch of the festival from the previous year, happy place festival has decided to go virtual due to covid, making this available for anyone to access.
there is plenty of things to watch and do such as music, meditation, storytelling, craft workshops, cooking, family-friendly activities.
the guide map is available on the website and is interactive in order to access the live classes under each stall but also the recordings in case you miss it. could I make my map interactive to engage the audience?, maybe become available on an app so its easier for way finding? could I include extra activities or talks for those unable to attend via this formation?
there is also a virtual pledge wall available for anyone around the world to contribute to.
along with the usual stalls, there has been some extra additions such as the bar; with live music and cocktail masterclasses for the adults. family retreat for story times and easy crafts for the younger audience. the marketplace, with a variety of links to numerous brands supporting wellness and positivity, whilst prioritising the planet from these ethical vendors.
Following the success of the happy place podcasts, Fearne cotton announced the first festival according to the brand in 2019. The experience from this wellness festival gives people a chance to escape whatever they are dealing with in order to come away with some brilliant tools to help them.
Collaborating with rituals, a wellness cosmetics company, encourages the need to introduce self-care into your daily routines. Notonthehighstreet also had a small store with a selection of wellbeing products to purchase, but also ‘make your own’ workshops
There were many workshops such as talks with well-known names such as Russell Brand, Joe Wicks, Rylan Clark-Neal And Cotton, herself. Creative workshops, mindfulness, meditation, massage and yoga classes were also involved within the entertainment.
There were other interactive activities around the site, such as a pledge wall, writing postcards to engage with while walking around. I must consider the small details in order to enhance the experience within my festival, the different type of stalls, any engaging activities around the site, freebies or branded merchandise for memorabilia.
for this project, I have decided to create a Holi style festival, which will be based on the cultural event. I wish to aim this festival to a wider audience, meaning its available to anyone, all ages, whoever wants to begin their journey of wellbeing and to enjoy a peaceful event whilst having fun🤩
I will attempt to develop on the meaning behind ‘holi’, to encourage a new start or beginning, mentally and perhaps physically. To celebrate the good over evil, focusing on mental wellbeing rather than an illness, the positivity over negativity.
I could also incorporate my social causes module as focusing on mental health within south asians and how its usually a taboo and not discussed of enough. by considering this within my festival, I could bring light to this topic but to also promote a better wellbeing to individuals and a start of a positive attitude. I could perhaps include a stall dedicated entirely to this cause within the festival.
I am passionate of this topic as it is a part of my own culture, but also having never experienced this myself, I believe this will be exciting to explore more into for the majority of this project.
This topic signifies positivity and a new beginning, which is much need after covid for everyone around the world.
That’s right, my next project is to design the brand identity of an upcoming festival and what better way to start my research is on the most popular festival that never happened; Fyre Festival, to gain an insight on how to gain a wide audience to a festival no-one knew much about, but to also steer clear from the false hope and dreams they sold to their innocent customers.
‘the coolest party that you’d ever seen advertised’ was the most talked about drama on social media. With the hidden, main goal behind this festival was to promote and bring attention to the bigger brand of Fyre, being an app to typically book celebrities for your parties; an ‘uber for booking talent’. Many top models and artists were invited to this festival, with a real-life treasure hunt.
When planning a typical festival, you tend to focus on elements such as what artists will be playing, what type of food will be on offer, however in this case, they were selling a dream, concept, vacation. They were selling a vision of what people would want, to ‘escape reality’ for a few days. The only information the public had received was the location and the idea of a music festival.
Having around 10,000 attendees, they originally bought a private island owned by Pablo Escobar in Bahamas, Normans Cay for the festival in April. However, going against mentioning this to the public, they had lost this venue to the Great Exuma, Bahamas. This location was hazardous and needed a lot of work doing in a small amount of time, therefore took all the locals (around 200 people) to do hard labour, which in the end they never got paid :/. When searching for a location, I should consider if it fits the theme, indoors or out? The scale – is the location big and roomy enough for all the guests and activities taken place, but also the safety as a main concern.
There was no initial plan for the advertising and promotional video, other than inviting ten top models to the first island for a party including the co-founders, with the intention of them sharing their experience throughout their social media and by tagging the hashtag fyrefestival to bring awareness and most likely, free press. This was clever advertising as it created fomo on this unknown party as it looked like they had so much fun. Later on, they were to share blank orange screens, homage to the fyre brand, on their social media to get the public to join them on this festival. Within 48 hours, 95% of the tickets were sold. The buzz had also influenced brand sponsors to get their investments out of Coachella in exchange with Fyre. With my promotional video, I must make it clear of the vibe I am trying to showcase from my festival, but also the excitement and the experience that they will potentially gain from the activities and atmosphere.
They realised the festival was too much to pull off, they had tricked their customers by photoshopping the location to make out it was a deserted island. They oversold accommodation packages that didn’t even exist yet. They failed 250 influencers of a private villa on a beach that didn’t exist, in return from a promotional post on their social media accounts. There was no electricity, water, buildings, infrastructure – main necessities for their guests. They were selling things that they didn’t even have to sell, to the point they had nothing to update via social media, so they included snippets from the promotional content at the start of the campaign. P.s. DO NOT SELL FALSE DREAMS, moving on..
There were two sources of media to try and catch them out; a twitter account @fyrefraud and a website, FyreCay.com that recorded the developments of the festival and had discovered dome shaped tents which were leftovers from Hurricane Matthew – a far stretch from the luxury villa idea they had sold.
They were forced to send the message of not being such a luxury festival after all, withdrawing the original sketches of the rooms from the sites, which resulted in bad customer service as no one got to see the condition of their rooms which caused bad press on their social media and blocked comments. This considered, I must remember to include all the details such as the activity areas, facilities, eating areas down to the conditions of where they will be staying overnight if so, so that the guests acknowledge what they are really in for my festival.
To their luck, it had started to rainstorm the day before the launch of the festival, resulting in the tents destroyed with mud entering inside and soaked mattresses. But still the show had to go on… they arrived in economy style planes with crappy logos stuck on the exterior and upon arrival they were intelligently diverted to the restaurant for around six hours before they could attend the festival. Their luggage had arrived in multiple shipping containers in which they had to find there generic black suitcases from – causing typical theft and selfish acts of people stealing random items such as piles of pillows and toilet rolls from the island. Considering this, a basic right, I must ensure inclusivity such as restroom facilities, a decent area to camp to avoid a selfish and negative environment but maintain a peaceful and enjoyable experience to my paying guests as they deserve it!!
My initial reaction to the food was astonishing, there was a social media post of the most basic sandwich I have ever seen and had instantly trended on twitter.
For everyone that’s seen this documentary already, although I recommend that you should if not, but I felt so bad for the lady that had to singlehandedly cater for all the workers each day but also giving up for personal savings just to pay them back for all the hard work they did. Even though she was just part of the restaurant on the island and was involved with the festival in any other way :(
