Part 1: Magazine Theme/Voice
a. What is your magazine about? State clearly the aims and purpose of the magazine.
Humanum is a monthly magazine about the most exciting and newest topics in the psychological field. The purpose of Humanum is to bring new information and knowledge to people both new and educated in psychology.
b. Who is it intended to? Define the publication’s readership, not just as a market demographic, but as individuals
Humanum is for young adults who study or are interested in psychology. They are intelligent and creative young thinkers who aspire to make the world a better place and to fully understand how the mind and body work together to advance the human race.
c. Why? Understand and define the needs of that readership.
Humanum was created because young adults need something new and fresh covering every issue and topic relating to psychology and the science of it. This is not a textbook for students, this is a fun and intriguing collection of articles and new information for the young thinking mind to absorb. Humanum has a strong following of people both just finding out about their fascination with the mind, and those who educate themselves regularly in the field. This magazine is a way for critical thinkers and observers to come together to research and understand. It becomes a communication for young adults.
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