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@kdesignnyc
THE NEW YORK TIMES BUSINESS SECTION Advertising campaign for The Sunday Commercial Real Estate pages — featuring classified and display ads as well as the Square Feet column — moved from the Real Estate section to the nationally distributed Sunday Business section. This ad campaign was created to announce the change.
Role: Art Direction/Graphic Design
THE NEW YORK TIMES
SPORTS SECTION
Advertising campaign for NYTimes.com/Tech — an essential consumer guide to the best tech products. This online section allows a reader to browse by price, popularity and editors’ ratings. A reader has ability to get reviews of cameras, cell phones, MP3 players, computers and much more. Plus, a perfect-for-the-holidays section with great gift ideas for gadget-lovers.
Role: Art Direction/Graphic Design
THE NEW YORK TIMES SPORTS SECTION Advertising campaign for The Marathons — A Special Section that provides daily coverage of the NYC Marathon, with in-depth reporting, vivid photographs and a list of runners who finish under five hours.
Role: Art Direction/Graphic Design
THE NEW YORK TIMES SPORTS SECTION
Advertising campaign for Turin 2006 Winter Olympics — A Special Preview section that provides daily coverage of the olympics, with in-depth reporting, vivid photographs and a list of winners and other olympics related resources and details.
Role: Art Direction/Graphic Design
VIRGIN CLASSICS / EMI CLASSICS VARIOUS RELEASES / FEMALE ARTIST
Advertising insertions for various music/performing arts publications — International Piano, Gramophone, Opera news and BBC.
Role: Art Direction/Graphic Design
VIRGIN CLASSICS NATALIE DESSAY / CLEOPATRA
Advertising insertions for various music/performing arts publications — International Piano, Gramophone, Opera news and BBC.
Role: Art Direction/Graphic Design
EMI CLASSICS ANGELA GEORGHIU / HOMAGE TO CALLAS
Advertising insertions for various music/performing arts publications — International Piano, Gramophone, Opera news and BBC.
Role: Art Direction/Graphic Design
EMI CLASSICS MARIA CALLAS / THE CALLAS EFFECT
Advertising insertions for various music/performing arts publications — International Piano, Gramophone, Opera news and BBC.
Role: Art Direction/Graphic Design
VIRGIN CLASSICS ALEXANDR THARAUD / SCARLATI
Advertising insertions for various music/performing arts publications — international Piano, Gramophone, Opera news and BBC
Role: Art Direction/Graphic Design
VIRGIN CLASSICS DAVID FRAY / MOZART
Advertising insertions for various music/performing arts publications — international Piano, Gramophone, Opera news and BBC.
Role: Art Direction/Graphic Design
VIRGIN CLASSICS JOYCE DIDONATO / DIVA DIVO
Advertising insertions for various music/performing arts publications — international Piano, Gramophone, Opera news and BBC.
Role: Art Direction/Graphic Design
EMI CLASSICS KATE ROYAL /A LESSON IN LOVE
Advertising insertions for various music/performing arts publications — international Piano, Gramophone, Opera news and BBC.
Role: Art Direction/Graphic Design
Tools of Trade
PROJECS / CLIENTS
The New York Times / Blue Note Records / Pandora / BIFF / EMI Classics / Various...
about kdesign:nyc
PAST / PRESENT / FUTURE
What is graphic design? “Graphic design is the art of communication, stylizing, and problem-solving through the use of type, space and image.” —Wikipedia. Definitions like this one is one of many that can be found on Google search engine or any other popular online search engines. However, none of these definitions come close to express what really graphic design is for people like myself.
It is a powerful form of visual expression that I myself find to be more than just a passion. It's a lifestyle, it’s a culture, it’s a religion. It's a full time endeavor to find inspiration all around myself, to look at the world from different angles and then express it in ways that can be understood universally. Graphic Design is about ideas and their “forms” and “shapes” that are not just “fresh,” but also smart, unpretentious, universal, simple and yet complex, visual and soundful. It has been my goal, as an artist, as a designer, and as a professional, to never stop and keep reinventing, keep the evolution of graphic design and visual communication alive. To push it forward and let myself grow besides this very process. I am proud to be involved in it with all my heart, with my soul.
In 2006, after leaving a full-time position as an art director at The New York Times marketing department, I decided to experiment (on full-time basis) with freelance business in providing an art direction in graphic design and some online media. In early 2007, the name “kdesign:nyc” was chosen to describe the services I offer. Prior to 2006, as well as thereafter, I have worked on a variety of projects as well as interacted with a rather “eclectic” group of clients.
I look forward to meeting you...