Along the Row

Life & style by Keaton Row

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Thank You and Farewell.

After more than 4 stylish years, Keaton Row is shutting it's virtual doors. It has been our great honor and pleasure to be by your side as you found the perfect looks for life events both big and small, and we thank you for your trust, dedication, and loyalty. We've loved being your confidante in style and we hope our paths cross again. 

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A letter from our CEO, Cheryl Han

Six years ago, I set out to bring the luxury of a personal stylist online. Every day since then, I have lived and breathed this vision. Today, this journey ends for me as the CEO and co-founder of Keaton Row.

To the thousands of you who have joined me on this journey or rooted for Keaton Row on the sidelines, thank you. Though I feel sorrow, I feel so much more pride and gratitude.

Above all, I am proud of our commitment to deliver the most authentic personal styling experience. The relationship between a stylist and her client was at the center of everything we built, everything we did and everything we chose not to do. These relationships were unique, intimate and evolved with the lives of our clients. As a result, we had the privilege to style women for some of the most remarkable moments and seasons of their lives from engagement photos and pregnancy to welcoming a husband home from war.

As a business, I am proud of the results we achieved. Keaton Row's business model generated incredibly loyal customers making higher quality purchasing decisions. In an industry and retail environment that is fighting for every transaction, Keaton Row stood apart.

Keaton Row also allowed me the opportunity to meet with business and technology leaders at some of the companies I respect most in this industry. These meetings only validated that Keaton Row was doing something special by deepening the customer funnel and transforming her purchasing journey.

The plan for Keaton Row was to join one of these companies who would leverage our platform, team and service model in order to achieve a shared vision. Un-foreseen circumstances prevented us from realizing this partnership and ultimately, we were not in a position to continue this pursuit on our own.

While I am sorrowful (not sorry) for how this chapter ended, it does not change the incredible journey it has been. I am grateful for the encouragement I received to pursue this vision when it was just an idea. I am grateful to the people who helped me bring this vision to life and build it into a real business. I am grateful to live in a time where I have been embraced as a female leader and celebrated as a minority CEO. Last but not least, I am grateful to be surrounded by a community of people who view this journey, outcome included, as a badge of honor. Because of you, I will wear this badge proudly into my future wherever it may take me.

Yours in style, Cheryl Han 

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  OFF DUTY ACTIVEWEAR

It's a new year, which means busier schedules and increased daily workouts!

Save time and invest in athleisure wear that make it possible to go from the gym to brunch without needing a change of clothes. 

Shop our stylists looks or request your own activewear Lookbook: http://bit.ly/2cEaHYd

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    KR HOLIDAY STYLE

From sparkly accessories, statement heels and festive dresses, our stylists are sharing their fave looks for the holiday season! Share your holiday style with us and tag #KRHOLIDAYSTYLE 

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Keaton Row, Style Stories 

Inspired? Click to sign up and get styled by any of these stylists for free!

                                          Keaton Row Stylist, Caroline 

                                          Keaton Row stylist, Minnie

                                           Keaton Row stylist, Faith

                                     Keaton Row stylist, Hillary Biggs

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FALL LAYERING

Fall is the season for layering! And with the right basics, you can learn how to make any outfit look interesting. 

From oversized coats and cozy knits to leather leggings and chunky scarves, add all the essentials you need to step up your layered look game. Shop layered looks: http://bit.ly/2cEaHYd

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Keaton Row stylist, Style Stories

      Inspired? Click to sign up and get styled by any of these stylists for free! 

                                Keaton Row stylist, Hillary Biggs

                                Keaton Row stylist, Carolyne Phillips

                                 Keaton Row stylist, Caroline Maglathlin

                                   Keaton Row Stylist, Missy Johnson

                               Keaton Row stylist, Renee Santallo

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BLUE JEAN BABY

Has there ever been anything easier or more effortless to wear than denim? 

From trendy cropped flares and classic skinnies to lived-in chambray and polished minis, double down on denim this fall for the perfect cool-weather weekend uniform. Shop denim looks from our stylists:  bit.ly/2cEaHYd

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  TRANSITION FOR FALL

Fall is the perfect time to refresh your wardrobe, but what about the stylish pieces you’ve been loving all summer long? With just a few key additions you can restyle your summer wardrobe for fall. 

Shop our stylists favorite fall transition looks: http://bit.ly/2cRctko

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Essential knits -- sleek sweater dresses, chunky cardigans, and oh-so-soft cashmere pullovers, are the backbone of a fall wardrobe. 

Stock up on our favorites for a season of effortless style. Shop a selection of fall knits from our stylists. http://bit.ly/2cjZElL

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 Keaton Row Stylist, Style Stories 

   Inspired? Click to sign up and get styled by any of these stylists for free! 

                             Keaton Row stylist, Hillary Biggs

                                    Keaton Row stylist, Liz Andrade

                                    Keaton Row stylist, Ariel Stark

                                   Keaton Row stylist Faith Rim

                            Keaton Row stylist, Caroline Maglathlin 

                                   Keaton Row stylist, Renee Santallo 

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Stylist Profile: Allison Marshall

At Keaton Row we take pride in hiring professional stylists who provide their clients with valuable styling advice and help them create their dream wardrobes. Each month we’ll introduce you to one of our talented stylists and give you a peek into her personality and personal style.

This month we’re spotlighting Allison Marshall. As an artist with a background in the fashion industry, Allison brings an artistic eye and an appreciation for all things beautiful to her role as a stylist, curating wardrobes for her clients that inspire them and challenge them to be their best selves.

Find out more about Allison after the jump or sign up to get styled by her.

What's your style motto?

“Being confident and comfortable in what you wear is key to looking good, but make sure to take a risk once in a while. It will keep you feeling fresh and excited!”

What attracted you to Keaton Row?

“I love the idea of making styling accessible for everyone and spreading the philosophy of buy less, buy better. As I get older, I am realizing the pieces I invested in are the ones in my closet I go back to time and time again.”

What’s your favorite part about being a personal stylist?

“I get to be around what I love (fashion), while helping other women feel amazing. It’s a win win! It is extremely rewarding when I hear a client say how amazing she feels in pieces I put together for her.”

Who is your style icon?

“Sienna Miller. Her style is always evolving, interesting and chic.”

What inspires you when you are creating lookbooks for clients?

“New York! Living in one of the best cities in the world, you are constantly exposed to different cultures, unique art and amazing street style. I use the diversity of the city as inspiration to help me create personalized and special lookbooks for each client I have.”

What’s your favorite Keaton Row brand?

“Equipment. You can never have too many silk button downs! They are super versatile and last forever.”

Keaton Row is all about buying less and investing in worthwhile pieces. What has been your best clothing investment to date and why?

“My “second layer” pieces: a leather jacket and black blazer. You can throw them on over anything and it instantly takes your look to the next level. Fit is important here though, make sure you shop around until you find the one you are most comfortable in!”

Item you’d love to splurge on this season:

“Kenzo black heeled leather booties. I love the silver metal detail on the heel!”

Fashion show you’d love to sit front row at:

“Chanel. No one puts on a show like Karl Lagerfeld! He not only creates amazing clothes, he builds an entire world around them.”

If you weren't a stylist, what would you be doing?

“In my spare time I paint, so if I wasn't styling I would probably be an artist full time.”

Image via @almarshall

Image via @almarshall

Image via @almarshall

Follow Allison on Instagram (@almarshall) for more styling inspiration or sign up to be styled by her.

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Getaway Chic

Packing for a weekend getaway? Whether you’re country, beach, or city-bound, we’ve got all the stylish essentials for your next adventure.

For a trip to the country that’s a little more glamping than camping, pack weekend essentials that are as pretty as they are practical: an army jacket with a feminine, cinched waist, perfectly distressed denim, and the softest plaid shirt ever. 

A weekend of beach babe style starts with a killer swimsuit. Add a few glam accessories to a breezy cover-up for a look that can transition from the sand to the street and back again.

For a city adventure, pack classic separates that can easily go from museums to dinner. Sleek flats are a must for walking long distances stylishly and comfortably. Bonus: no one will guess you’re a tourist!

For looks like these and more, shop weekend style. 

Want personalized packing recommendations from a stylist? Purchase a 30 day styling session.

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Stylist Profile: Juli Wilson

At Keaton Row we take pride in hiring professional stylists who provide their clients with valuable styling advice and help them create their dream wardrobes. Each month we’ll introduce you to one of our talented stylists and give you a peek into her personality and personal style.

This month we’re spotlighting Juli Wilson.  Working in the fashion industry for over 15 years, Juli has a wide range of experience from styling to buying and even owning her own boutique. As a frequent traveler and vintage maven who makes her home in both New Orleans and New York City, Juli has a keen eye for picking out unique styles that make her clients look and feel amazing.

Find out more about Juli after the jump or sign up to get styled by her.

Describe your style in three words:

“Effortless. Edgy. Evolving.”

What's your style motto?

“Confidence, comfort and an understanding of what looks good on you are the ultimate keys to style.”

What attracted you to Keaton Row?

“I love the idea of making styling accessible to women everywhere. If you don’t know which pieces will flatter your figure or which to invest in, that’s where I come in. With Keaton Row I’m able to share my knowledge so my clients can make thoughtful purchases and feel confident in what they’re wearing.”

What’s your favorite part about being a personal stylist?

“Helping clients with confidence is definitely the most rewarding part of styling. I love when I hear from a client that they felt amazing in their look or received compliments. I also love that the industry is constantly changing and no two days are the same. I never get bored on the job!”

Who is your style icon?

“Lauren Hutton. She defines effortlessness. She’s perfected the art of looking polished and preppy but still relaxed. Additionally, I appreciate how she has always been an advocate for embracing your perceived flaws, like her signature gapped tooth smile, and that these 'flaws' can be beautiful.”

What inspires you when you are creating lookbooks for clients?

“New Orleans - the art, style, architecture, color and music. It is a sensory overload every time I walk out of my front door. Whether it is the brightly colored houses that line my street, the hundred-year-old oak trees in the park, or the painters that line Jackson Square, there is inspiration in all of it.”

What’s your favorite Keaton Row brand?

“LNA. There is nothing that makes me happier than putting on a super soft, great fitting tee. LNA pays attention to detail and makes their tees unique by adding cool cut outs or light distressing. Plus, they use super luxe fabrics that only get better with time. My LNA tees are the most versatile item in my closet for sure!”

Keaton Row is all about buying less, but better and investing in worthwhile pieces. What has been your best clothing investment to date and why?

“My Smythe blazer. Every woman needs a blazer that fits her properly. The cool hardware and unique cuts on Smythe blazers give them a Balmain feel but at a fraction of the price! I wear mine year-round, night or day, dressed up or down - best investment yet!”

Item you’d love to splurge on this season:

“Celine studded ankle boots. Must have.”

Fashion show you’d love to sit front row at:

“Chloe.”

If you weren't a stylist, what would you be doing?

“I would own a vintage boutique for clothes and furniture. I spend most of my weekends going to thrift stores and scouring flea markets for hidden gems and antiques. I am constantly refurbishing, painting, and reupholstering pieces that I find. I love working with fabrics, texture and design!”

                                                Image via @yoursjuli

                                            Image via @yoursjuli

                                         Image via @yoursjuli

Follow Juli on Instagram (@yoursjuli) for more styling inspiration or sign up to be styled by her.

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Your Most Stylish Weekend

This week at Keaton Row, we’re breaking down three sweet backyard BBQ looks for 4th of July weekend and every weekend after that!    

The Snowcone

A romantic off-the-shoulder dress is the perfect way to wear white this season. Add a jean jacket and black sandals for a little edge. Shop the look. 

The Strawberry Shortcake

This look is feminine & flirty and can easily transition from a day BBQ to evening. Shop the look. 

The Firecracker

Rock these short shorts to your holiday BBQ! Add a cut-out tank and pair with cool slides. Shop the look. 

For more summer looks for every occasion, shop our summer styles lookbook.

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Stylist Profile: Cara DiBruno

At Keaton Row we take pride in hiring professional stylists who provide their clients with valuable styling advice and help them create their dream wardrobes. Each month we’ll introduce you to one of our talented stylists and give you a peek into her personality and personal style.

This month we’re spotlighting Cara DiBruno. Coming from a career in advertising, working with fashion and beauty brands like Longchamp, L'Oreal, and Estee Lauder, Cara understood the importance of building a brand. Her love of fashion brought her to Keaton Row as a professional stylist where she helps clients express themselves through personal style. Her favorite looks are built around simplicity, focusing on the quality and cut of core pieces while finding subtle ways to adapt trends and add unique touches with layers, textures, or accessories.

Find out more about Cara after the jump or sign up to get styled by her.

Describe your style in three words:

“Understated, edgy, and casual”

What attracted you to Keaton Row?

“I really connected with Keaton Row's buy less, buy better philosophy. I’d recently started investing in better quality pieces myself and was loving the effect it had on my closet and confidence. I wanted to share that with as many people as possible, and Keaton Row's online platform provided a unique vehicle for that.”

What’s your favorite part about being a personal stylist?

“Being able to use my love for fashion to help women feel great on a daily basis. I love making my clients feel confident and excited about their clothes. It's both rewarding and fun! Plus, it inspires me to keep evolving my own style.”

Who is your style icon?

“Audrey Hepburn and Emmanuelle Alt for tailored, boyish style that still feels feminine.  They're both so true to themselves, mastering the "uniform" concept - Audrey with a refined charm and Emmanuelle with the ultimate effortlessly cool vibe.”

What inspires you when you are creating lookbooks for clients?

“New York street style! My subway commute and walks through downtown neighborhoods always provide me with practical, fresh ideas that I can bring to my clients.”

What’s your favorite Keaton Row brand?

“I'm obsessed with everything by Loeffler Randall. I love their modern approach to everyday basics with edgy details, not to mention the impeccable quality.”

Finish this sentence “I’m always looking for the perfect….”

“Jeans. They're an everyday staple for me and I wear my favorites to death, so I'm always looking to build out a more well-rounded collection. It can be a challenge to nail the perfect rise, length, weight, and wash.”

Keaton Row is all about buying less, but better and investing in worthwhile pieces. What has been your best clothing investment to date and why?

“I finally purchased a quality leather jacket last fall and it was worth every penny. I've been wearing it daily for months. It's one of those perfect "when in doubt" pieces that always makes me feel great with even the most basic outfit.”

Item you’d love to splurge on this season:

“Without the need for jackets and boots, bags become my favorite spring/summer investment item. I'm currently coveting our white color-blocked Alice D tote. It's the perfect size for everyday use and the soft neutral colors are a refreshing departure from my usual black accessories.”

Fashion show you’d love to sit front row at:

“My dream would be to attend an iconic show like Prada in Milan, one of my favorite cities since spending a semester in college there. I'd love to see the daring, over-the-top luxury that Italian fashion is known for in all it's dramatic glory. It's so different from my subdued personal style, but that's what a fashion show is for - the drama!”

Follow Cara on Instagram (@styledby_cdb) for more styling inspiration and sign up to be styled by her.

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InStyle Spring Capsule Collection from Keaton Row

Spring is all about fresh starts, which makes it the perfect time to refresh your wardrobe. That’s why we’ve teamed up with InStyle Magazine to curate an editor-approved capsule collection full of pieces that go together effortlessly. It’s our dream edit of go-to essentials from the brands we love - think a classic striped cashmere knit from White + Warren, the perfect white James Jeans blazer that’s structured but not stuffy, and a breezy chambray shirt dress from Rails you can dress up with heels or down with sneakers. And to show you how to take them from work to weekend and everywhere in-between, we enlisted a few of our favorite bloggers to style looks you can wear this season and beyond.

You can shop the looks by Something Navy, Margo & Me, Eat Sleep Wear, With Love from Kat, and The Stripe, when you sign up at Keaton Row.  Get matched with one of our stylists and qualify for a full season of one-on-one personal styling with any purchase from the InStyle Spring Capsule Collection. Whether you need something for the office, a special occasion, or a total wardrobe edit, our stylists take the time to get to know your style preferences so they can help you build a wardrobe that works for your life. Get started here to receive your personalized lookbook and shop the collection.