Ube: Why is Everyone So Obsessed with It Right Now?
Have you noticed a massive wave of royal purple taking over your social media feeds lately? It is popping up in iced lattes, fluffy pancakes, and fudgy cookies. No, this is not artificial food coloring. And no, it is not a gimmick. It is ube (pronounced oo-beh). As a registered dietitian, I usually look at viral food trends with a skeptical eye. Many popular foods offer plenty of style but…













