Kerdasoftech

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KerdaSoftech and its Professionals Offer Quality ORM Services by Building a Positive Image and Carrying Out a Detailed Analysis of the Clients' Business Profile.

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KerdaSoftech Creates a Holistic Marketing Approach for every Business by including all the Digital Marketing Services like SEO & PPC Services, Email Marketing, etc.

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How to Create a Successful Ad Campaign?

As a Digital Marketing Agency, Kerda Softech helps its clients regularly on this strategy and is here to help you as well.📲[phone]

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The Ultimate Guide to Online Reputation Management (ORM) for Beginners

Online Reputation Management (ORM) refers to the process of crafting and implementing strategies that hold immense potential for influencing the way people across the globe see your brand and business out there in the highly competitive environment.

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The Ultimate Guide to successful Search Engine Optimization (SEO)

Read The Ultimate Guide to successful SEO, Importance of SEO, SEO Tool, and Everything you need to know about Off-page SEO andOn-page SEO

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Common Digital Marketing Myths You Need to Stop Believing

In the contemporary world, Digital Marketing has indeed positioned itself as an indispensable business and Marketing Strategy, and there are no second thoughts about it

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Is Google Ads Necessary To Generate Traffic For Your Website?

No matter whether you are finding relevant keywords, creating social media campaigns, or generating the blog for your website,...

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The 5 Biggest Content Marketing Mistakes Every Business Needs To Avoid

Without any second thoughts, Content Marketing is indeed one of the best investments a company or organization can make as if offers several potential benefits to a business.

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Top 5 Content Promotion Tactics for Driving More Traffic.

Top content promotion tactics that you can implement as a part of your overall Content Marketing Strategy for improving your brand's online reach & visibility.

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Video Content Marketing and its Importance in Bringing in More Traffic

In the present era, video marketing is not what it used to be a while ago. Today, it has become much more effective and a lot more serious, especially for the business companies that have already managed to attract their target audience. Several small-scale companies are also moving towards video content marketing for standing out from the competition and achieving their long-term objectives. Furthermore, most of the people around the globe are always looking forward to the video content in the form of product demos, recipes, how-to videos, and so on. As YouTube has become the second biggest search engine in the world after Google - a business owner cannot take video marketing for granted. If you wish to taste real success with your overall Content Marketing Strategy, you must know and understand the value of videos.

UNDERSTANDING THE TERM VIDEO CONTENT MARKETING

In the purest form, Content Marketing is nothing but producing and distributing informative content across various digital networks and platforms online. Converting the online users and viewers into customers or prospects, providing sufficient information to the already existing customers, and convincing them to become your repeated buyers are the prime objectives of content marketing. Content marketing can include different types of content, and since videos are indeed quite compelling and effective in marketing a message, they can take your content marketing game to a completely next level. However, the same depends on how well you execute video content marketing and what do you wish to achieve from it.

REASONS WHY EVERY BUSINESS NEEDS TO IMPLEMENT VIDEO CONTENT MARKETING

For getting a higher return from your online marketing efforts and strategies, video content marketing is the latest tactic that holds immense potential for taking your business to another level. So, let's find out a few reasons explaining why your business needs to invest in video content marketing and make it an integral part of its overall business and Marketing Strategy.

1- INCREASED CONVERSIONS -

When we talk about running a Digital Marketing campaign, our ultimate goal is to increase the conversion rate. The reason behind the same is, if your prospects are not converting into your leads or customers, there isn't any growth in your business. By implementing video content marketing, you will have more people signing up to your newsletter, availing your service, or buying your latest product. With content in the form of video, your prospects shall have clarity in making the final decision. While being more conversion-friendly, videos will give your business a competitive edge as they bring in better results with minimal efforts.

2- BETTER RELATIONS -

In the present digital era, videos are being exceedingly shared on almost every other social media platform. People usually connect to the right video content on an emotional level and even share it on their social media accounts. Every aspect, if implemented in the right way, can have a positive impact on the viewers, starting from the tone of the voice in the video to its sound effects or background music. For making your video content memorable, stand out from the rest, and bringing in more business, you must make sure that it evokes the strongest emotions of the viewers and push them towards taking action instantly.

3- HIGHER ACCESSIBILITY -

Coming up with a compelling video is no longer a tough job as it was quite a while ago. With the availability of new and innovative tools and the advancement in technology, creating and coming up with content in the form of a video has become a lot more affordable now. Moreover, it will keep getting better with time as well if more brands and businesses start their video channels and launch relevant content.

4- IMPROVED SEO RESULTS -

By having a positive impact on Search Engine Optimization (SEO), videos help businesses rank higher in the search engines. They can even make your business appear on the first page of the SERPs. Additionally, high-quality videos make a huge difference in the conversion rate as well as the organic search traffic generated.

5- STRONGER ENGAGEMENT LEVELS -

Most of the individuals nowadays like to go through the content that is engaging and visually attractive. Therefore, you must create videos, share them across all social media platforms, including Facebook, Twitter, and Instagram, and aim for getting more likes, comments, and shares. However, it is essential to make a point of the fact that you can't compromise on the quality of the video content as it has a direct impact on the results you wish to generate.

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Is Google Ads Necessary To Generate Traffic For Your Website?

No matter whether you are finding relevant keywords, creating social media campaigns, or generating the blog for your website, the primary objective is always to increase the website traffic. Google AdWords is one of the main tools among the webmasters for accelerating web traffic. This is primarily used for generating revenue from the page views and clicks. Google’s own support website states that webmasters can use AdWords to increase the leads and drive more sales. So, the moot point is Google AdWords really necessary for generating the website traffic or not?

The Case for Google AdWords

There are many industry analysts who advise that Google AdWords can help immensely to drive more traffic for the website. The blog post of Google dispenses webmasters information about the merits of the AdWords when it comes to generating sales up and driving leads. The post indicates that direct-response campaigns, such as those provided by the AdWords, stimulate customers to take a specific action.

Other Advantages:

Placement targeting is another tool which permits visitors to pick and select their advertisement placements. This also includes specific websites which the webmaster would like ads to display on or even specific section within the Google Display Networks. Different types of ad formats have a considerable impact on the overall success of website traffic.

The bidding strategy also contributes to the success or the failure of the efforts on AdWords. The primary objective of the traffic-generation campaign is to amplify the revenue. Our team recommends you to use Google’s Cost-per-click bidding system for the ad campaigns.

The Case Against Using the AdWords

There are three main reasons for the failure of most webmasters on AdWords:

More focus on clicks, less on conversions:

The majority of users generate clicks by using Google AdWords. Users undoubtedly spend more money on the ad each month for getting clicks and feel that this is the end of it. But the problem is that a few clicks and an increase in conversion rates are better for the business than more clicks and less conversion rate. Generic keywords and generic headline encourage many visitors to click on the ads, but long-tail keywords and specific headlines lure more visitors who are ready to act.

No prior testing

There are few webmasters which test their approaches on AdWords. Most of the webmasters choose their keywords to pick specific sites they want ads to display on, and hope Google will handle the rest of the matters on its own. Unfortunately, without testing, which keyword bids, call-to-action headline works better, you will never succeed in generating more traffic for your websites.

Google wants the webmasters to use AdWords and will roll out myriad support tools to assist you in generating more traffic. But the problem with this is that AdWords is not successful overtime for limited budgets webmasters. The per-click costs to buy Google ads have been on soaring up in recent years,   making it more difficult for the small business owners to keep up.

Also, there are various other services available which help in driving more traffic on the website and perform better than AdWords. The other options, are blogging, Slideshare, and participating in online discussions, can produce more traffic than Google AdWords and can do at a minimal cost. Hence, it can be said that Google Adwords is not necessary for generating more traffic for the website.

Ref- https://www.kerdasoftech.com/blog/is-google-ads-necessary-to-generate-traffic-for-your-website/

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How to Make Web Design and SEO Work Together Perfectly

https://www.kerdasoftech.com/blog/how-to-make-web-design-and-seo-work-together-perfectly/In today's highly competitive working environment, all business owners concentrate on getting more traffic on their websites. Whether the prime purpose of your website is to attract people to come to your store or drive them towards your services and products offered online, you must ensure that your website is not only aesthetically pleasing but also SEO-friendly at the same time. The issue here is that it is somehow arduous to have one in place without the other. Therefore, it is necessary to optimize the coding put into the web design so that the business looks incredible, and there is a positive impact on the traffic generated as well.

REASONS WHY WEBSITE DESIGN IS AS IMPORTANT AS SEO

Having a beautiful website with extraordinary features and layout would, without any second thoughts, make a business look professional and help in impressing the target audience to a great extent. A business that has put in a lot of time, effort, and money in developing its website, gives topmost priority to the customers. With terrific website design, businesses can ensure that people incline to stay around for a little longer on their websites, which would, in turn, reflect on their bounce rates. Besides, it is also essential to make a point of the fact that the customers do pay attention to coding optimization and the keywords included in the design. Hence, we can say that bespoke design service with user-friendly Search Engine Optimization (SEO) is a win-win situation for every business. So, let’s find out a few ways of making your website emerge as a winner by showing up higher on search rankings:

The Need for a Mobile-friendly Website

Since 2017, Google has started indexing mobile sites first instead of the desktop version of a website. As per the various reports and surveys conducted by Digital Marketing experts, 70% of the traffic generated comes via smartphones, and the percentage is here to increase with time. If you wish to optimize your site while designing or redesigning for Google, you need to invest some extra time and effort working on its mobile version. You must focus on all the aspects ranging from the images used on the website to how responsive the text is. For ensuring that you get all the elements right, design your site carefully for the smartphones and mobile devices, which shall ultimately make your SEO better too.

A User-friendly Website is Google-friendly

Consider a situation where a user comes to your website, browses or searches for something and then eventually leaves without taking any action - you might call it a lost sale and Google refers to it as a bounce. Hence, you must always ensure that your website design is both clear and easy to navigate so that the users can find what they are looking for within a few clicks. With an intuitive, responsive, and user-friendly design, you will attract more traffic, engagement, and backlinks. We can now conclude by saying that website design and SEO aren't two separate things; if you are combining and implementing them in the right manner, you will deliver a good user experience and observe an increase in the rankings.

Slow and Steady Doesn't Always Emerge as the Winner

A good website design should load quickly and cleanly at all times. By keeping your design simple and your pages clear of clutter, you can improve the page speed efficiently. Also, it is highly advisable to use the correct format and compression on images and optimize the code effectively. Remember that a cleaner website and speedy pages result in a happy customer.

Read More: Ways of Making Your Mobile Website Load Faster 

Good Content Implies Good SEO

Is the content on your website intuitive, relevant, concise, and to the point in all aspects? If not, then it's high time you have a clear content structure along with the right keywords in place and pages that are easy to follow. Moreover, if your content addresses the common user queries and frequently asked questions, Google shall make your website rank higher and may even take you to the coveted position of #1 ranking.

Ref- https://www.kerdasoftech.com/blog/how-to-make-web-design-and-seo-work-together-perfectly/

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How to Integrate Email Marketing with Content Marketing

With a plethora of Digital Marketing tools available in the present highly competitive business environment, there are two standouts you can't live without, namely, Email Marketing and Content Marketing. The best thing about these two strategies lies in the fact that they complement each other to a great extent. Your email marketing campaign won't taste any success without compelling and relevant content. Similarly, your compelling written blog posts and articles are of no use at all if you have an amateur email marketing game. So, let's now explore the correlation between these two Digital Marketing Strategies. Most of the business companies across the globe that are aware of the word game are thriving online. With a six times higher conversion rate, content marketing holds immense potential for generating three times more leads and boosting web traffic sevenfold. The reason why content has become a crucial part of every Marketing Strategy is that people are willing to know about a product or service through a story instead of a sales pitch. Without any second thoughts, compelling pieces of content make people believe that they have got something exceedingly valuable. Such a level of audience trust and engagement builds long-term relations that convert. As content marketing is all about staying in touch with your target audience and potential customers - the most effective way of doing the same is by integrating it with email marketing. While being the highest ROI generating marketing channel for almost ten years now, email marketing even trumps newer strategies and tactics like Social Media Marketing and Influencer Marketing. How to use Email Marketing to Increase your Business Revenue?

HOW TO BOOST YOUR CONTENT MARKETING STRATEGY USING EMAIL MARKETING

Without any doubt, using email marketing campaigns to improve your overall Content Marketing Strategy is a terrific approach. However, it is also necessary at the same time to know and understand how to integrate the two effectively. A few tips for the same are as follows:

1- Segmenting Email Subscriber List

By segmenting the email subscriber list, you can generate more revenue and take the sales of your business to another level. You can start by dividing your subscriber list into primary segments such as location, age, and gender. For having a further classification, you can also include advanced sections like behavior and interests. By separating your email subscriber list into a variety of segments, you can provide more personalized content to your target audience and make sure to win them over and over again in the long run.

2- Using Email Surveys to Understand your Subscribers' Preferences

Even while having all the data, it is still arduous to know and understand what people exactly want. If you are facing issues interpreting the right information, what you can do is go ahead with asking your subscriber list directly. You can break the ice and start by sending a welcome email to your subscribers and then ask them about their preferences and the type of content they want. Furthermore, you can also ask them about the number of emails they wish to receive every month.

3- Choosing the Right Content

Business owners and digital marketers must give utmost importance to choosing the right content in every situation. Every message must grab the attention of the customers and be interesting enough to gain a click on your website or blog post. If you want your potential customers to connect with your brand and its business, you must think outside the box, come up with engaging and relevant content, and set yourself apart from your competitors by doing something that they can't even think of doing in the future.

4- Encouraging Social Media Sharing

For making even more value for your content, you must put in sincere efforts to ensure that it reaches out to more people. You can ask your subscribers to share the posts or content on various social media platforms, including Facebook, Twitter, Instagram, etc. You can also include social media share buttons in your email marketing campaigns.

BOTTOM LINE

In the present ever-evolving marketing landscape, if you are pouring all your time, money, and effort into a single marketing channel, then you are missing out on many other beneficial opportunities as well. For capturing and engaging your target audience, you require a multi-faceted digital marketing approach. By integrating content marketing and email marketing, you can leverage the power of every digital channel and walk towards the ultimate path of success.

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Best SEO Tools You'll Need in 2020 to Improve Rankings

For achieving top search engine rankings and offering a seamless brand experience to your customers, it is imperative to know and understand how a website performs and is optimized. Without any second thoughts, Search Engine Optimization (SEO) is indeed one of the most significant Digital Marketing techniques, which, however, takes the longest to master. Therefore, whether you have to audit your website, perform keyword research, or see how well the website ranks on Google, you must always use the best SEO tools. Undoubtedly, there is a garden of SEO tools in the present era, and they even seem to overlap a lot. So, let us now make ourselves familiar with the top SEO tools that marketers and business owners will need in 2020 to optimize their website and organic search presence.

Ahrefs

It is one of the most widely-used and recommended SaaS-based SEO tools, using which you can check all top ranking keywords, backlink profiles, domain rankings, and a lot more. It has all the exclusive features and functionalities that a brand and its business need in their SEO journey. Ahrefs' 'Site Audit' is also another unique feature, which provides the fastest way of finding the SEO concerns on a website. It provides the best possible suggestions for improving your website's overall SEO.

SEMrush

As an SEO marketing tool, SEMrush helps the marketers and business owners in a variety of digital marketing activities such as full SEO audit, comprehensive keyword research, Social Media Marketing research, backlink analysis, Pay-per-Click (PPC) advertising campaign research, amongst many others. Even the experts in this field have also recommended the use of this tool.

Google Search Console

It is a free tool by the search engine giant Google. With a collection of tools, Google Search Console effectively monitors the performance of your website in the Google search index. It gives clear and concise information about various aspects, including search traffic, search appearance, technical issues, backlinks, average ranking position, etc.

Google Analytics

For business owners and digital marketers, Google Analytics is, without any doubt, a gold mine of data. Specifically designed to capture as much data as possible from your website, it has various sections and sub-sections, which help you in understanding your website's performance. It categorizes the data into several different categories, including behavior, acquisition, conversions, and so on.

Similar Web

It is a terrific SEO tool offering great insights into a website. It shows the traffic overview of your competitors in the market and gives statistical details such as the total number of visits, bounce rate, average visit duration, etc. Additionally, it also displays the country-wise traffic generated, top-ranking organic keywords, traffic sources, and top referral sites.

Moz Pro

As a comprehensive web-based SEO tool, Moz Pro has several distinctive functionalities for optimizing your posts and recommending specific improvements. Link Explorer, Open Site Explorer, and Keyword Explorer are some of the unique features of this tool. Based on the target keywords of your brand and its business, Moz Pro suggests the modification of a few aspects and also gives a score.

Mangools

With multiple features, Mangools is another widely-known SEO tool. It has a plethora of SEO options for different purposes, specified below:

KWFinder - for keyword research

SERPWatcher - for rank tracking

SERPCheaker - for SERP analysis

SiteProfiler - for website analysis

LinkMiner - for backlink analysis

While focusing on simplicity, this tool gives topmost priority to user experience, functionality, and design.

Yoast SEO

If your business is running on Wordpress based website, then Yoast SEO is the best SEO plugin you will ever require. By having more than 5 million active installations, this tool handles all the SEO related work and gives useful suggestions. It is exceedingly helpful in on-page SEO and offers assistance in adding titles, Meta descriptions, etc.

Ubbersuggest

It is one of the most popular SEO tools by the expert in this field, Neil Patel. You can enter a specific keyword on the search bar and get insights on various aspects, including domain score, monthly organic traffic generated, top-ranking pages, social share count, the total number of backlinks, and so on. Using this tool, you can also come across the backlink opportunities by analyzing your competitors' URLs.

AnswerThePublic

As a content idea generation and keyword research tool, AnswerThePublic has been available for a long time now; however, most of the people are still not aware of it. It sorts the keywords in four different formats, namely questions, comparisons, prepositions, and alphabetical order. With this tool, you can understand what your potential customers are searching for and direct them to your website through engaging content and well-crafted ads.

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A good web design is not just about flashy graphics but it is more about the content that makes your website ultimately improve your prospect to customer rat

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Web Development Steps for Designing an Extraordinarily Amazing Website

The web development process divides the creation of a website into easily manageable steps and phases.

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The Importance of Retargeting & Remarketing in a Digital Marketing Strategy

It is crucial for all online business owners and digital marketers to first identify and then implement effective and efficient Digital Marketing Strategies for their brands