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Looking Ahead - Marketing Calendar August 2024

Looking Ahead...Marketing Calendar August 2024...

Welcome to this month’s “Looking Ahead” feature…reviewing the holidays, occasions and events you can use to put together a marketing calendar for the month of August 2024. There are no major holidays this month. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of winter. These “seasonal” themes are available to you if there’s nothing else that’s…

Looking Ahead - Marketing Calendar July 2024

Time for our regular look ahead…this time at the month of July 2024…at the events, occasions, holidays and anniversaries that can form the basis for a marketing promotion. This year…July is a BIG month in sports. Probably the BIGGEST event is the 33rd Olympic Games taking place in Paris. It starts on 26th July and runs to the 11th August. The EURO 2024 Soccer Championships conclude on 14th…

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Looking Ahead - Marketing Calendar June 2024

Looking Ahead....Marketing Calendar June 2024

With the month of June approaching… …we’re almost halfway through 2024! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month… …to create your own marketing calendar for June 2024. If you’re in the northern hemisphere… …the broad theme can be thought of as “Summer”. In the southern hemisphere…it’s wintertime. The…

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Looking Ahead - Marketing Calendar May 2024

Looking Ahead...Marketing Calendar May 2024

Welcome to this month’s “Looking Ahead” feature…taking a look at the events, occasions and anniversaries in the month of May 2024 that smart marketers can use as the reason for a marketing promotion. In May 2024… …notable occasions are… …firstly “May Day” (May 1, of course)… …and then in most places (apart from the UK) “Mother’s Day”, which this year falls on Sunday May 12. “May Day” (May 1) is…

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Looking Ahead - Marketing Calendar April 2024

Welcome to our regular look at the month ahead, April 2024… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter is the main holiday and this year straddles the months of March and April. Good Friday is on March 29… …and Easter Monday is on April 1. There are a number of other religious holidays and…

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Looking Ahead - Marketing Calendar March 2024

Time to look ahead at the month of March 2024 at the events, anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good fortune and finding that elusive “pot of gold” at the end of the rainbow. There is also the…

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Looking Ahead - Marketing Calendar February 2024

Looking Ahead...Marketing Calendar February 2024

Time to look at the coming month of February 2024 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2024. It’s Chinese New Year on Saturday, February 10 (the “Year of the Dragon”). Celebrations culminate with the Lantern Festival on February 24. Valentine’s Day (February 14) is a…

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100 Years Of "Scientific Advertising"

100 Years of "Scientific Advertising"...

“Nobody should be allowed to have anything to do with advertising until he has read this book (“Scientific Advertising”) seven times. It changed the course of my life.” – David Ogilvy This year (2023) is the 100th anniversary of the first publishing of the book “Scientific Advertising” by Claude Hopkins. It’s widely regarded as one of the foundation stones of what is known as Direct Response…

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Looking Ahead - Marketing Calendar January 2024

Looking Ahead...Marketing Calendar January 2024...

2023 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar for January 2024. So let’s take a look ahead at some of the events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion. Of course, the New Year itself is a great reason for a promotion. At this…

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Some Tips For Christmas And Holiday Promotions In 2023

Christmas Promotion Tips 2023...

It’s mid-November…Halloween has been and gone….and… …my local stores are now in full-on, 100% Christmas mode! Not just Christmas promotions either… …this year everyone seems to have jumped the gun on “Black Friday” and started well ahead of the supposed date on the day after Thanksgiving in the USA! So…if you haven’t already started planning and preparing for your end-of-year and other holiday…

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Looking Ahead - Marketing Calendar December 2023

Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2023. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as a marketing event. New Year provides a great marketing…

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Halloween 2023 - Warnings For Marketers From Beyond The Grave...

On this Halloween 2023…I’m reposting a piece that I originally published w-a-a-a-y back in 2014. How things have changed in the world since then! What’s somewhat terrifying however… …is that many marketers appear not to have heeded these warnings. Perhaps even more frightening is that many contemporary marketers seem completely unaware of the fundamental principles of marketing that these giants…

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Looking Ahead - Marketing Calendar November 2023

Looking Ahead...Marketing Calendar November 2023

Here’s the regular look ahead… …this time at the coming month of November 2023… …for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar for November 2023. FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching! This year, the first Sunday in Advent falls on December 3. For pretty much all marketers, Christmas and the New Year is…

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Looking Ahead - Marketing Calendar October 2023

Looking Ahead...Marketing Calendar October 2023

Here’s a look ahead at the month of October 2023 and some of the events, anniversaries and occasions that smart marketers can use as the basis for an event-driven promotion… …to create your own marketing calendar for October 2023. The most prominent occasion, beloved by many marketers, is “Halloween” on October 31. Given what’s already happened in 2023… …Halloween might well provide some light…

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Looking Ahead - Marketing Calendar September 2023

Looking Ahead...Marketing Calendar September 2023

Welcome to this month’s “Looking Ahead” feature for September 2023… …where we take a look at the events, occasions, anniversaries and holidays that we can use as the foundation for event-driven marketing promotions in the coming month. It’s a time of a change of seasons. The September Equinox falls on September 23 at 06.50 UT (that’s 07.50 UK BST time…check for your particular location). It’s…

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Looking Ahead - Marketing Calendar August 2023

Looking Ahead...Marketing Calendar August 2023

Welcome to this month’s “Looking Ahead” feature…reviewing the holidays, occasions and events you can use to put together a marketing calendar for the month of August 2023. There are no major holidays this month. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of winter. These “seasonal” themes are available to you if there’s nothing else that’s…

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Looking Ahead - Marketing Calendar July 2023

Time for our regular look ahead…this time at the month of July 2023…at the events, occasions, holidays and anniversaries that can form the basis for a marketing promotion. Two big ideas stand out. The first is…we are in the second half of the year. July 1 is sometimes referred to as “Second Half Of The Year Day”. As with any milestones like this, it’s an opportunity to give people a bit of a jolt…

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