Dos Equis - Dogsled
"He looks more like a scotch guy to me."
"Does Dos Equis even need to advertise? Why don't you switch to, like, a craft brewery?"
"Really? A spokesperson? Testimonials never work."
"Is it kind of racist to give him an accent? A Mexican selling Mexican beer? Shit, is it racist to say Mexican?"
"Why don't you just play around with the name? 2 X's? There's so much you can do with that."












