They Would've Killed It In Ad School

Real Ads. Fake Ad School Critique. "I feel like I've seen this before."

[killedinadschool]

Dos Equis - Dogsled

"He looks more like a scotch guy to me."

"Does Dos Equis even need to advertise? Why don't you switch to, like, a craft brewery?"

"Really? A spokesperson? Testimonials never work."

"Is it kind of racist to give him an accent? A Mexican selling Mexican beer? Shit, is it racist to say Mexican?"

"Why don't you just play around with the name? 2 X's? There's so much you can do with that."

[killedinadschool]

Volkswagen - Lemon

"Wait, do people even say 'lemon'?"

"I think that body copy could work a little harder."

"We tried to do Volkswagen last quarter and it did not turn out well."

"I actually really like lemons. What if it was a grapefruit?"

"Is this just like a one-off? Or is there more to it?"

[killedinadschool]

Guinness - Basketball

"This feels pretty gay to me. Anyone else?"

"So are they drunk when they're playing basketball?"

"Is it illegal to drink and drive a wheelchair? Wait, do you drive a wheelchair?"

"I wanted this to be a Gatorade spot. I think you should switch products."

"This doesn't make me wanna go get a beer. I just feel sad now."

"This all feels really masculine. Maybe the voice over is a woman? Like an old woman. That'd be cool."

[killedinadschool]

Old Spice - The Man Your Man Could Smell Like

"My grandpa uses Old Spice...maybe you could make it some kind of heritage thing."

"No client would ever buy this."

"This all just feels like a bunch of clichés."

"As a feminist, I get uncomfortable when his towel comes off."

"So...It's like a cartoon, right?"

[killedinadschool]

Oreo - Pride

"Are you saying Oreos are gay?"

"What if gay people don't like Oreos."

"Do you think 'proud' would be stronger than 'pride' here?"

"My best friend is gay, and he says 'an Oreo' is a bad thing in his community."

"Wait, so what happens on June 25th? Is this like a new product thing?"

"I think it's kinda see-say."

[killedinadschool]

Southern Comfort - Beach

"So, I like that tag, but maybe you could write it a few different ways."

"Why does he need to be old? Could he be, like 28?"

"You're not supposed to have glass on the beach."

"At college, if you drank SoCO, you were weird. Whatever's comfortable would be a great theme for a mixer though."

[killedinadschool]

AXE - Fireman

"Personally, I'm just not into firemen, or astronauts. What if he was, like, an organic farmer?"

"I kinda think this is insulting to women."

"I think plenty of things beat an astronaut."

"You say she's a hot chick, like...how hot?"

"Can you sweat in space? Would an astronaut even need AXE?"

[killedinadschool]

Skittles - Piñata Man

"Skittles seems kinda joypop to me."

"Wait....So what's happening here?"

"Does this make sense to anyone else or am I alone?"

"I don't really get your concept, what's your strategy statement again?"

"If he's not full of candy, what's inside of him? People are going to ask!"

[killedinadschool]

Chipotle - The Scarecrow

"This is just really depressing."

"3 minutes plus?! No one is gonna watch more than 30 seconds."

"The game element seems forced, what if you just made it a banner ad?"

"I feel like I've seen a lot of dystopia stuff lately."

"I think this tone would work really well in a long copy print ad."

[killedinadschool]

Newcastle - Cabvertising

"This just feels like a gimmick to me."

"Nobody would actually do this."

"I don't think it's really smart to mention drinking and cars together..."

"beer? That's pretty student-y."

"At the bar I work at, no one drinks Newcastle."

[killedinadschool]

Levi's - Go Forth

"This doesn't really show off your abilities."

"I think there's lots of borrowed interest here."

"It feels like you're just advertising to yourself."

"I kinda want to hear more about the product."

"can you even put this in your book if you didn't write it?"

[killedinadschool]

Dumb Ways to Die

"I think you're making light of a really serious problem...I mean, train safety Isn't cute."

"Characters? Really???"

"I don't think this is gonna convince anyone..."

"soooo....where does this live?"