#BrandMyth: Your #Brand can only be one thing, be it one product, one service or even one type of restaurant. If you add things to your brand you’re only going to dilute it, therein destroy everything you’ve been built your brand up to be. #BrandFacts: Not true, you can have many different products or services under one brand. One great example is to look at the huge brand or company Apple to know that you can have more than one of anything “under” your brand. #BrandDevelopment #Branding Apple has the IPhone, IPad, IPod, the IAnything and more. They have an entire line of different products under the “I” brand. Whether it stands for “internet ready,” “intelligent” or as in “I for Me,” there are many different products under the “I” brand. Now you may say that they’re all technology, while that’s true, even restaurants with different types of food can be under one brand. Here is the great example of the Pappas line of restaurants, as anyone in Texas will be able to tell you, has several different types of restaurants all under the umbrella of their Pappas brand. They have PappaDeaux (French I believe), Pappasito’s Cantina (Mexican), Pappas Seafood and more. They are quite different but they all are branded as Pappas. The most important part of a brand is consistency, consistently great food, cutting edge technology or friendly customer service. Brand equals consistency and that means if one of the products, goods or services fails to meet up with the customer’s expectation the entire line will be compromised. Go out and add some products to your brand! http://killerpanda.com/ideas-for-developing-a-catchy-brand-name/