Entrepreneurial Success and Weathering Early Adversity
A respected presence in the digital advertising sphere, Kim Reed Perell guides Amobee as President and CEO. In a recent Entrepreneur Magazine article, she focuses on the specific strategies employed by successful women entrepreneurs in achieving sustained results. One aspect that Kim Reed Perell emphasizes is embracing hardship as an opportunity for gaining insight and resilience. The examples of now-legendary entrepreneurs whose early ventures failed to make headway are myriad and include Bill Gates. The ability to âdust oneself offâ from failure and gain solid footing is one in which women enjoy an advantage. Studies indicate that the female brainâs elevated estrogen levels enable chronic stress to be more successfully weathered. Drawing on personal experience, Ms. Perell recounts an anecdote involving her own company, when she was not able to afford the automated backup system that would ensure the integrity of client database information. When all the data was erased, she worked through adversity and developed a process of recovering every item of lost data. Learning valuable lessons, she went forward investing in appropriate backup resources and built on past failures.