"A design that looks cheap will cast an unfavorable light" SALES & MARKETING⟩BRANDING Reasons Graphic Design is More Important to Your Business Than You Think Clancy Clarke— June 27, 2014 ... you may have hundreds of concerns to address during your day-to-day workplace activities, so you might be tempted to ignore the need for expertly crafted graphic designs. However, utilizing professional graphic designs can be an integral step in the process of establishing and maintaining a successful business. The six points listed below emphasize how important graphic design is to your business. Brand Recognition Your company’s total brand image starts with a great logo and expands to every aspect of your business. The design needs to target your audience in a way that is functional, attractive, and professional. Your brand should provide an instant connection to the outstanding products and services that you offer, and you need an excellent graphic design to forge that kind of connection. Professionalism You want your company to make a great first impression on clients, vendors, and other entities – a logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavorable light on your business, and it can be difficult to break the impression that your company cannot afford a professional design. Communication The usefulness of graphic design extends beyond your logo and your website. Graphic design can produce visual aids that will help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and avoid misunderstandings. Company Unity Your employees will be surrounded by stationary, company web pages, uniforms, publications, and more. If you want a happy and healthy workplace, your employees will need to band together behind the designs that you select to represent your brand. Building your company identity starts on the inside, so your employees must be committed to the brand. A good graphic design can strengthen that sense of commitment.
Why are graphics important... It makes you look good Good design makes you look good. It’s that simple. Great graphic design allows you to make a positive first impression on those looking on. Human beings form initial opinions in a matter of seconds. On the other hand, it takes a lot more time to have a change of heart after a first impression is made. Aesthetically pleasing, professionally designed graphics will cause other persons to form positive opinions about your product, service or brand. It sets you apart People have choices. It’s important to know that the graphic design that you choose to represent your brand can set you apart– whether negatively or positively. Great design stands out in the minds of decision makers and can influence their choices, both deliberately and subconsciously. By nature, people like to associate with things that look good and make them feel good. By investing in quality graphic design, you are significantly increasing your brand’s ability to stand out in the minds of key decision makers. It conveys a message of credibility and professionalism Graphic design plays a significant role in the decision-making process. Presentation and perception can make or break any business. People are looking for signs of professionalism to convince them that you can be trusted. One such sign is the way that you present yourself. It’s important to present yourself in the best possible way by investing in quality graphic design. It summarizes an idea with consistent imagery that resonates What ideas would you like to present to the public? Great graphic design summarizes these ideas in a way that’s pleasing to the eye. Peoples may not be willing to read a document that is trying to convince them to purchase your product, but they will be willing to have a look at an image that serves the same purpose. Additionally, graphic design needs to be consistent. All representations