Revolution of the Internet
Wingu is the Kiswahili word for Cloud.
New internet standards are being re-written by businesses to cater for the rapidly growing mobile revolution. Our experience of the world wide web is ever evolving and soon smartphones will be exploited to their fullest. Businesses will need to start molding a new business strategy just like they did for device specific applications.
HTML is going to be the first to change in the new revolution of mobile devices. HTML is the core and back bone of the internet. Senior business executives need to take note of this everywhere. It will not matter what industry you are in. There are going to be significant implications for businesses and consumers.
HTML is moving to HTML5. This in itself will revolutionize a shift in power to the mobile device. It will change the way that will all 'eat' the web and its content. The driver of new marketing platforms and productivity tools will be with the smartphones and tablets.
The internet standard that is coming will essentially inject mobile devices with "kryptonite" giving them amazing strength and a wealth of power. Essentially this will mean you do not need an application from your application store to view certain content that previously needed a certain operating system or phone. Some smartphone applications are only developed for one single OS and device. But with the new evolving way we will be able to create content on the internet, developers will only need to make one version of their 'application'. This 'application' will then only be accessible via a browser.
Consumers will be able to access the same programs and cloud-based content from any device - personal computer, laptop, smartphone, or tablet. This is simply because the browser is the common platform.
This is a CLOUD revolution. The power and opportunity to work with out fail, anytime, anywhere and on any device will revolutionize the consumer behavior and in turn force businesses to completely change model. The balance of power is shifting in a big way to cloud based mobile telecommunications, media and technology houses.
HTML5 TRANSCENDS HARDWARE, STANDARDS AND IS NOT A RESPECTER OF DEVICES AND THEIR OS
HTML5 TRANSCENDS HARDWARE, STANDARDS AND IS NOT A RESPECTER OF DEVICES AND THEIR OS
Mobile users are torn when choosing their technology. Like back in the 80s, before Bill Gates integrated MS-Dos with just about any hardware people had to choose their technology based on the games, utilities and operations they had to carry out. If they wanted to do everything a Windows 7 system does today, back then they had to buy all options and hop between them to get different house tasks done.
I for one am torn between the new Samsung Galaxy Tab (coming soon in 2011) and the recent iPad 2. Apple versus Samsung, iOS versus Android etc are the wars that are happening at the moment that are throwing consumers all over the show.
HTML5 is going to close the gap on the differences for us consumers. Soon we will choose a device purely on loyalty, personality style and perhaps the slight differences in hardware performances. The most prolific and inspiring design in HTML5 is that it will allow us to run programs (most to all of them) in a browser on a smartphone.
Today personal laptops and computers require their browsers to have plug-ins to run applications in the browsers. In some cases serious work arounds need to be developed to bridge implications of standardisations. All in all this just means that functionality is lost with all the extra work needed.
So the theory is, the browser will become an all encompassing, transcending standards, universal computing platform. The consumer will be able to edit word documents, presentations, perform publishing and write complicated financial spreadsheets. Then we will be able to access social networks, watch out latest episodes from Grey's Anatomy, play World of Warcraft, and listen to music all from a single browser.
Here is the pearler. You are thinking this can only be done on a computer like an Apple MacBook or high end Sony laptop. Wrong. Any device with a browser would be able to do all this. All browsers will have this capability. But the best part is, we would get all our content that is stored remotely in the CLOUD. Thus making it all independent of locations and devices.
HTML PUT POWERFUL PERFORMANCE INTO HARDWARE OF SMARTPHONES
At the moment the consumer heavily relies on the complicated optimisation that the applications perform to help smartphones handle the lack of horse power in their hardware (this is in comparison with laptops and computers). This lack of power in the smartphone is the reason application stores and market places have exploded with their software.
A study by Zokem (a research firm) showed that consumers spent 11 hours a month using applications. This is more time than using web browsing and talking on the internet. HTML5 will potentially change all this.
HTML5 will enable browsers to store over a 1000 times more data than currently. This will mean we can work offline and as soon as we come in contact with network it will update the CLOUD storage. This will help mitigate the big problem is CLOUD technology which in simple terms always needs a online connection to work. Not so with HTML5.
Obviously being in the CLOUD, all programs and applications will run faster as the CLOUD will process all the data in a much faster way with bigger and badder hardware. The only problem, especially for 3rd world nations, is that mobile network capacity must grow considerably to deal with a much denser and weighty data demand.
LET'S NOT GET A HEAD OF OURSELVES HERE
Not all applications and systems are for the browser. Even with more ability coming from the new web language. HTML5 is not the first wannabe universal platform to try take over the world. For example Oracle was bought by Sun Microsystems. Sun said that their Java language integrated into Oracle will mean coders would be able to write code once and it would work ANYWHERE! Fail!
There is no surety that a new standard will last time. If any at all. Culture is a hard thing to change in society. It is a massive part of globalized culture that coders develop apps and consumers purchase them. This is happening at a crazy and insane rate! People are hard to change from something they are especially addicted to like buying cool apps.
Hosting EVERYTHING in the CLOUD poses massive security fears for users. People will be very uncomfortable in their ignorance of storing so much in the CLOUD. There is much technology to protect anything in the CLOUD, but try assuring someone who does not understand how strong security is.
Their is also the issue of different browsers. This fragmentation is apparent in the current HTML4. Chrome, Firefox and IE do not treat HTML4 all the same. So how standardised can HTML5 be without being anal?
All this being said though, HTML5 has already started spreading. And it is rumored on the street that this is happening at the fastest rate yet. The CLOUD has a lot of focus on further securing it by developers so that consumers feel safter. Hardware companies are supporting the move to HTML5 in a big way. It is estimated that in the next 3 years more than 50% of all mobile applications will have switched to HTML5.
The optimisations in HTML5 are so significant that the affect on consumers and businesses will be massive. Whether HTML5 takes over the world or not as a universal platform remains to be seen. But watch this space folks, HTML5 has got the best chance yet.