Baek's tumblr.

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Coke shares VR froma carton of Coca-Cola No words necessary - just watch;) /Baek

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Winners :: Cannes Lions :: Coke Zero Drinkable Advertising

Winners :: Cannes Lions :: Coke Zero Drinkable Advertising

We won a Cannes Lion this year for the cool work we created for Coke Zero. Check out the Drinkable Advertising campaign. I had the pleasure of doing the Comms Planning on this one.

/Baek

Winners :: Cannes Lions Archive.

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Oscar Mayer’s Great American Bacon Barter Everyone loves bacon, 'nuff said. /Baek

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Aetna 11 initiative - quit the cig's

Hey folks – not often that I post stuff that I have worked on myself. But this one seems worthy. Aetna’s 11 initiative. What would you do if we gave you 11 minutes back? Sacrifice a cigarette and find out. We built a machine, content, help and a program that enforced just that message.

Enjoy and spread the message #11mins

/Baek

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Hair Raising Message Fantastic use of technology to raise awareness for a great cause. /Baek

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Worldcraft: Bjarke Ingels on creativity and BIG city dreams Danish Architect maestro, Bjarke Ingels on his philosophy to creativity and building city scapes. Very cool stuff.

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Self Driving Car Insurance Funny Insurance ad from Centraal Beheer. They may be ready to insure the self driving car.

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Climate Name Change - Rename the hurricane after your least helpful politician

Climate Name Change – Rename the hurricane after your least helpful politician

Super cool campaign, that uses really simple measures to create awareness and controversy around the changes in climate. It calls out the politicians that effectively stop progressive environmental legislation. Well done!

/Baek

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Facebook photo analysis gives you skincare and beauty tips

Facebook photo analysis gives you skincare and beauty tips

Its called Beautiful Me, and despite the shallow name, this actually sounds quite interesting. The iOS app analyses up to 500 Facebook photos of you and gives you tips and info on skin care, your aging process and make-up color choices. It was developed by ModiFace (another slightly disturbing name) and sounds really useful and cool!

Beautiful Me App by ModiFace

Can’t wait to check it out. Maybe…

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Solen skinner altid

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SNCF let's you experience stuff worth taking a train ride for

SNCF let’s you experience stuff worth taking a train ride for

SNCF, the French train operator, has created this very cool OOH experiential campaign, which basically let’s you experience stuff worth jumping on a train to go see!

Super simple and very well made!

/Baek

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On-flight hotel rooms for first class passengers

On-flight hotel rooms for first class passengers

Etihad Airways just announced that they would offer hotel experiences for first class passengers. “The Residence” is designed for one or two travelers and wants to give them a place to Work, rest, play!. Read more on psfk.

“The Residence”

Love the idea – now give me a raise to I can go to Abu Dhabi and try it out:)

/Baek

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CAT plays world’s biggest game of Jenga Hello - Ogilvy and Caterpillar developed this nice little activation for the "Built for It' Campaign. Using the BIG machines for a friendly game of Jenga.

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Tree with snow

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Afternoon snack... Go Broncos @kchrst eat your heart out! (at Ogilvy & Mather)

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Fallon Start-up Kit

Love this initiative by Fallon. Supporting Start-ups with admin, financing, comms and strategy. I think this could be an important component of the agency of the future. Actually nurturing and developing companies to market! And having a stake in their…

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Ravijour, the connected bra - how deep is your love!

YEEEES its here! The super connected bra that only opens if the woman is in love!

It is no secret. I love utility. When I saw this I thought. Wow, that has trouble written all over it. A bra that only opens when a woman feels true love. Would not have…

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