Dear @netflix
You’re going to lose a lot of customers. Or at least brand trust.
What about the grandparents who don’t know tech? Or the university students that live between places, or can’t afford their own subscription? Etc. Some can’t afford the extra £4.99 per month per added person.
Plus, with so many streaming platforms and a cost of living crisis, many families are sharing accounts between each other so that they can all enjoy and connect over TV shows and movies they love. Or just use it as and when they need to. Much like when families share tools, lawnmowers, or other items between each other. For instance, the son could have Netflix, the daughter have Prime, parents have Disney+ - all live separately but share the services to save costs but also ensure all can still enjoy the entertainment as and when they please. You’re still getting money at the end of the day and most importantly views and engagement. Ensuring long-term customers/engagement. Rather than flaky customers - some people I know join and cancel every time a Netflix exclusive show they watch releases a new series. Yes you get the money from them during the times they join here and there. But they’re not loyal. They could easily forget or be swayed by other platforms or even just life in general.
I understand that you’re a business and need to make money. And that this money pays for staff, new content, etc. But surely it should be more about the art and the customer experience. Focus on creating content that people will want to watch more of. Find other ways. Make less content a year and focus on better quality content. Stop cancelling shows too early. Let them all have a proper close. Work on the algorithm more so everything gets a fair chance of being watched,
I appreciate that you’ve made it easier by allowing profile migrations. But at the end of the day, you’re tarnishing your brand.
I’m lucky enough that I can afford the changes. But there are so many out there that can’t. You only changed your prices last year which people have had to adapt to.
Thanks,
Concerned customer