LaDayLove

Learning to love life’s lessons through music.

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Business Model  Development

My goal for this course was to understand how to implement a business model for Love Every Lyric Records. I wasn’t completely sure of the difference between a business plan and a business model. I learned a business plan provides all the information about how you're going to establish your venture. It’s something you would want to show your investors and partners, and most likely isn’t going to change. On the other hand, the business model is more customer-focused. The business model changes depending upon the intelligence received from Its’ customers. The “model describes how your company creates, delivers, and captures value. It’s best understood as the diagram that shows all the flows between different parts of your company.” (Blank, 2010).  Including how our product gets distributed to our customers and how revenue is brought back into the company. I learned my minimum viable product wasn’t clear on how I would solve my target market problem. Business Model Development helped me narrow down my problem, which enabled me to come up with a better MVP. That’s when I came up with the idea for the LEL Music App, directed towards customers (music listeners), and our clients (music creators). Personally, I plan to use this course when convincing my family to do things like taking road trips. For example, my mother is afraid to fly stopping her from attending my graduation in Florida, (If we're not still on virtual graduation). If I come up with a business model on how we would get there, and what we would do before getting back on the plane, I may be able to convince her to go. Professionally, this class helped me understand how to approach customers and clients with my future business ventures. The big venture is Love Every Lyric Records but before reaching that goal I plan to run a few smaller businesses on the way. Right now, I’m a customer of TLC (Total Life Changes) it is a weight loss/ detox product, as well as a vitamin wellness product. As I take pictures and video blogs of my weight loss journey, I plan to transition from just the customer to customer/entrepreneur. This course helped me see how I can make multiple businesses come alive.

Resources: 

S, Blank. (2010, April 8).No Plan Survives First Contact With Customers – Business Plans versus Business Models. Retrieved from https://steveblank.com/2010/04/08/no-plan-survives-first-contact-with-customers-%E2%80%93-business-plans-versus-business-models/ 

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Business Feasibility

Business Feasibility isn’t a hard course but it’s also not an easy one either. It’s challenging and truly makes you mind go into “think mode” when putting together your business venture. Something I truly enjoyed was getting feedback from family and friends about my marketing strategies when it comes to gaining an audience or speaking with a potential investor. My goal aside from passing of course, was to gain knowledge about how to dive deeper into what my business is about and how to portray that to my audience. Many times we think we have the perfect solution to a problem and that maybe true. The question is how do you get your audience to see and understand this. Listening to music is one thing, but understanding what a business stands for and what their going to do to solve a problem turns customers into music lovers (people who don’t just buy your music but like what your brand and company represents). The survey assignment opened up a ray of things I didn’t think of, and helped me gain understanding of what my audience wants to hear versus what they don’t. I will apply the things I’ve learned in this course in my business venture Love Every Lyric Records. As well as my personal life when it comes to networking and getting feedback. The SWOT ananlysis definitely showed me what I need to work on and what I’ve been doing well.

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Due to personal circumstances had to retake this course but learned more than I did before. Definitely appreciate this course for showing me how to turn my problems into solutions. As well as, how to identify problems better to create better solutions for both my customer and artists.

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Business Feasibility

Business Feasibility isn’t a hard course but it’s also not an easy one either. It’s challenging and truly makes you mind go into “think mode” when putting together your business venture. Something I truly enjoyed was getting feedback from family and friends about my marketing strategies when it comes to gaining an audience or speaking with a potential investor. My goal aside from passing of course, was to gain knowledge about how to dive deeper into what my business is about and how to portray that to my audience. Many times we think we have the perfect solution to a problem and that maybe true. The question is how do you get your audience to see and understand this. Listening to music is one thing, but understanding what a business stands for and what their going to do to solve a problem turns customers into music lovers (people who don’t just buy your music but like what your brand and company represents). The survey assignment opened up a ray of things I didn’t think of, and helped me gain understanding of what my audience wants to hear versus what they don’t. I will apply the things I’ve learned in this course in my business venture Love Every Lyric Records. As well as my personal life when it comes to networking and getting feedback. The SWOT ananlysis definitely showed me what I need to work on and what I’ve been doing well.

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Product Design & Development

In this course I expected to have a better understanding of the importance of research in product design and development. As well as to explain design concept and ideation. Through discussion posts, I discussed design development where our class recognized the importance of prototyping and customer validation. In Eric Ries book, The Lean Startup I examined companies that have launched new products and services with disappointing results such as IMUV. I’ve also studied companies that have provided outstanding new products and services. I learned what made them successful like The Lean Startup process. I learned how to understand product design tips, such as understanding the problem and needs of your customer. Making sure to critique your products and services to solving the problem or need of the customer. After understanding this process I created a professional pitch video targeting my clients and customers.

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Business Venture Research

Mastery Journal

My original goal for this course was to learn how to do the necessary research for my future businesses. I wanted to understand what all goes into research from the budgeting to what actually needs to be researched. I wanted to understand how to research business ideas, and analyze the information found. My goals were met by this course by doing research in the Full Sail Library and other online resources. Business Venture Research also taught me how to organize my research with what’s relevant. I learned about research budgets and why their so important to have. This course also taught me how an entrepreneur can have multiple businesses before their big business venture. I learned the differences between primary research such as a survey, interview, or experiment. Versus secondary research such as an article or data found in research databases. I learned how to analyze published and effective research from the Full Sail library, that was full of relevant and reliable information. Personally I’ll use the material learned in the business venture research course, to analyze information about building my brand, and oraganizing daily priorities. Professionally, I’ll use the knowledge when finding a building for my business, hiring music artist or HR department, and organizing my company data for reports and meetings.

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Intentions!

My intentions for my mastery journal over the next 12 months are to create a social media foot point to track my Full Sail Graduate degree progress, toward my personal development and leadership goals. I plan to post monthly milestone goals, links to research, resources and inspirations. The name of my brand is Love Every Lyric, the name stems from my initials LaBresha Elnora LaDay. In elementary school I kept a journal where I would re-write Rugrats stories and N’snyc songs. I kept the writing going in Junior High when I bought a journal from a school bookstore that I would write Justin Timberlake songs and some of my own in. That later turned into randomly writing songs during Chuck-E-Cheese shifts during my free-time at the Kid-Check stand. A few years later during my free-time working as a cashier and listening to the radio covering songs on receipt paper. This writing was before the first thoughts of wanting to become a lawyer then psychologist and photographer to realizing your writing as a hobby instead of a passion and profession. After spending six years of schooling working towards a psychology degree I realized this wasn’t the way I wanted to help heal the world. I’d rather use a powerful source to help heal the world through positive vibrations that help aid them through all waves of life. In 2015 I decided to enroll at Full Sail University to pursue my Entertainment Business Degree. I graduated in 2018 and continued my education with Full Sail to achieve a master’s Degree in Public Relations. My drive to receive these achievements of education are rooted from my dream of owning my own record label. After graduate school I plan to open my management company Love Every Lyric and after some time I plan to invest the management company into a record label, Love Every Lyric Records. Love Every Lyric doesn’t mean the audience will love every lyric of the songs we produce, but rather our company will have a song for everyone to help them learn to love life’s lessons through musical vibrations.

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05/29/19: Everything is still accurate except I’ve changed from the Public Relations Master’s program to the Innovation and Entrepreneurship Master’s program.

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About Me:

My name is LaBresha LaDay I was raised in Seattle, Washington then grew up in Dallas, Texas. Through my journey of life I developed a passion for music. Whether listening to music on the bus ride to school, getting pumped up for a football game as an athletic trainer in High School, or my workout regimen music is that added piece of energy to get me through life. With a creative mindset and an optimistic view of the universe, I value family, life, truth, love and music. Love Every Lyric is a brand I’ve been working on for about four years. I’ve received my bachelors degree in Entertainment Business from Full Sail University and I’m currently enrolled at Full Sail working towards my masters degree in Public Relations. My dream is to own my own management company then later invest in Love Every Lyric Record label. 

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05/29/19: Change of Enrollment: After taking time in the PRMA program I learned a lot of information but realized Innovation and Entrepreneurship is the Master's program that better fits with what I need to learn for Love Every Lyric Records.

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Social Media Metrics and ROI

Social Media Metrics and ROI helped me understand how a brand or company analyzes their online and social media presence through Google Analytics. I also learned how important marketing and public relations is when it comes to social media. I learned how to read reports on conversion rates, fan growth, and engagement on social networks and websites. I also learned how other departments play key roles in social media campaigns and plans. One of the biggest takeaways was learning how to analyze your company’s website from the click of a button on different tracking sites. This showed me how my brand LEL Records was performing online and what I needed to do to optimize my online presence for future growth, awareness, and likeability. I knew how important it was to type in the correct words, when researching information for papers and homework assignments. Overall, this course helped me understand the importance of keyword searching for a brand or company. To receive the highest outcome for being found in the correct search field. The type of keywords to use for my brand are important, but how often and where to place them are as well. This is something I might’ve never known without taking this course. The other great takeaway I received from taking Social Media Metrics and ROI are, Key Performance Indicator’s and how they help measure goals, and success rates in social media. Tracking a websites information is one thing, but if you don’t know what to track and why you won’t understand the information provided to you. Therefore, creating the right funnels to match the social media goal is key in understand what information is providing your business success or creating problems. I appreciate the information provided in this course and look forward to creating social media plans, timelines, and metric tracking for my personal brand and future clients. 

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Forgot to share this! Long time coming, Masters next year! #WaitOnIt #MusicIsLove #LELRecords #PursuingTheDream #WorkingTowardsGreatness #LivingLife #EntertainmentBusiness #BachelorsDegree #FullSailUniversity #LoveEveryLyric #SelfTaughtEducation https://www.instagram.com/p/Bow8LcgBk4kF3cW0gZtD2yEpfM7jZVSaBV_Trk0/?utm_source=ig_tumblr_share&igshid=uum8em80owhd

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Wow Wednesday’s!⠀ Did you know listening to music can alter your mood? Not only can it help push someone from a negative state of mind into a positive one. It can also provide a relief to musicians and songwriters as they create their music. Talk about a power! ⠀ #DoYouHaveAGift #AreYouSharingItWithTheWorld #MentalMusicMotivation #MusicIsPower #LoveEveryLyric #LELRecords #Songwriter #Songwriting #Creating #ArtisticGifts https://www.instagram.com/p/BowqI2yB5xv/?utm_source=ig_tumblr_share&igshid=1pjbzbcd1gaef

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#FullSailUniversity #PRMA #LaBreshaLaDay #PersonalBrand #LoveEveryLyric #LEL 

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#FullSailUniversity #PRMA #LaBreshaLaDay 

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Sometimes the best thing to do is nothing. Calming the thinking waves can brush upon the shore what you've been looking for.

LadyLEL 

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Writing for Interactive Media

My original objective for achieving my master’s in public relations is to help me create and protect my brand, company, artists and self. The Writing for Interactive Media course this month has helped guide me closer to my objective by analyzing my writing and storytelling. Analyzing my writing has helped me critique my storytelling in a professional, journalistic manor. This has helped me learn how to interact and engage with my audience. Something I’ve learned in this course that can help me outline my personal and professional goals are the outlines I created for each assignment. This simple task has showed me how to organize my writing, so I include all necessary information in the correct format. This course showed me how to take something personal I’m dealing with and put it in a professional tone for a newsworthy article. My favorite assignment I enjoyed working on was the about me sections of the course. Usually it’s hard for me to talk about myself, because I’m used to hearing about others and helping them understand and see themselves. This assignment helped me see my background, personality, skills, and unique identifier displayed in a professional manner that my audience will be intrigued by. This only motivated me more to accomplish my goals and dreams, by being able to set the foundation for who I am and what I have to offer my fans and future employees. As well as what my brand, company, and self, stand for. I remember reading many biography pages of people I am motivated and inspired by. As I read final About Me assignment, I got that same professional feeling as I did when I read about the people that inspire me. With this being said, I’m thankful for everything I learned in Writing for Interactive Media.