Iris Cui

Be a kind person, and do nice things.

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Two popular social media sites in China

　　As the development of social media, many new tools rush out. There are many new ways of communication, and also many ways of ads. For there are different languages in different countries, I would like to introduce two popular social media sites in China. One is QQ, one brand of Tencent. The other one is Sina Weibo. 　　Sina Weibo is the most popular platform of sharing and communicating, just like Tweeter in US. The members of Sina Weibo over 600,000,000, and it is still increasing. Weibo is most popular among the young. There are two kinds of signing up. One is for personal, and the other is for groups, like business, government, stars and others. Weibo is a kind of micro-blog. So the characters should not over 140, and could only share no more than 9 pictures. We could also put interesting videos on it, and then we may have our followers. For me, I have an Weibo account. There are many interesting account that I followed, so I enjoy looking at these posts everyday before going asleep. 　　The other one is QQ, and it is the first social media site that I used when I was in middle school. QQ is a brand of Tencent. It is always used for chatting. But QQ zone is a good way for sharing things. QQ was founded in 1999. It developed very quickly. It was one of the most powerful social media tools.Signing up QQ is free. We could text articles, or post videos and pictures, or other things. There are different sections in QQ-Zone, and we could see who have seen our QQ-Zone, and follow them. Then we could have more friends, and our friends could help us to spread information, and their friends may become our friends. Finally we may have a huge group of friends.

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A picture is worth a thousand words

　　Among the same seconds, people always can remember the picture more than the words. Just like kids, when kids see a book, they always pay more attention on the colorful pictures. It’s the human natural instincts. A picture is more direct when telling something. So for companies or organizations, it’s a great ways to create a creative picture to express their opinions. 　　In the first picture, the most direct impression for me is how sad they could not kiss each other because of the air pollution. And after that, I thought how to avoid or change this. Just as what I thought, there may be others having the same idea with me, and the purpose of the picture may be get by audience.

In the second picture, we may get following idea. There always be many posters in public, but actually few people follow the rules. They never noticed how bad thing they do in public. If I see this picture, I would say “ Oh, my God, I don’t want to disturb or even hurt others,” that’s the purpose. Picture have powerful influence than words in some situations. So as companies in nowadays, they should find the most effective way to sell their products.

Retrieved from: 1.http://image.so.com/v?src=rel&q=公益宣传海报&fromurl=http%3A%2F%2Fwww.moko.cc%2Fpost%2Fmars1990%2Fcomment%2F943704%2F1611525%2F1.html#multiple=0&dataindex=221&id=445f075d581040377c3ded55d443444d&lightboxindex=4&itemindex=0 2.http://image.so.com/v?src=rel&q=公益宣传海报&fromurl=http%3A%2F%2Fwww.zcool.com.cn%2Fwork%2FZNDk3OTc2.html#multiple=0&dataindex=14&id=73ac6285d483df2ddcdd0727994bc1a5&lightboxindex=5&itemindex=0

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New kind of media

In nowadays, the internet is developing very quickly. New kinds of social media shoot like bamboo. For many companies, the changes of media maybe an opportunity or maybe a disaster. Podcast is a kind of new media, and it is popular. While in China, Tencent did a very good job. They came out of a new kind of media called Weishi. Weishi is founded in 2013. It is a kind of video call. It mostly is finished in 8 seconds. We can video ourselves to share with our friends what we are doing. It is popular most among young people. Weishi based on Weichat. It is more cheaper and convenient. Popular stars use Weishi to greet to their fans. Weishi is a good way to make things instant and in sharing. It is great that people only spend a few seconds to see them, but could feel very kind of them. Companies can also use this way to introduce themselves for people in nowadays usually do not want to spend too much time on ads. Whatever the ways companies use for selling themselves, they should care about the trend of the society, especially the media market.

Retrieved from:   http://v.youku.com/v_show/id_XNjcxNjc3NjQ0.html

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Podcast

Topic: Matters of Love

Group members: Eliza 　　                    Tera 　　                    Alice 　　                    Megan 　　                    Diana 　　                    Lori 　　                    Dora 　　                    Conny 　　                    Lily 　　                    Anna 　　                    Iris Link: http://v.youku.com/v_show/id_XNjk4NTIwNjI0.html

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Interruption market and permission market

The topic for this week is improving the selling market. Few years ago, maybe even now, many companies just pay a lot in ads, but they do not care more about their customers. We called it as “interruption market”, just like the video I shared bellow. In the video, that man just said himself and did not care about that lady. We could easily see that the lady was confused and did not want to talk to him anymore. It’s the same to the companies. If the companies just speak about their products and ignore the customers, maybe nobody wants to see their products. Thanks Rachel, she shared us some videos about the the difference between interruption marketing and permission marketing. What is permission marketing? I think Pepsi did a good job in permission marketing. They took a lot of money in taking customers’ thoughts. It’s a good idea that when customers login in the website and join their projet, whatever the customers buy their products or not, the customers have known about Pepsi. What’s more, the customers may think Pepsi is so nice because Pepsi is caring about the customers’ ideas and feelings. For a company in nowadays, it should always think about their costumers. Customer is the God for companies. The purposes for companies are selling their products and making profits. So the needs of customers is the most important thing. Customers want to join the market instead of paying.

Retrieved from:1.http://v.youku.com/v_show/id_XMTcyNjY3NTc2.html 　　                  2.http://v.youku.com/v_show/id_XMTQ1MjczMDc2.html

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The importance of target audience

As the social media marketing goes popular and important, companies have followed the trend,and took methods to improve their ways of selling products. Before the internet came out, people bought things usually by word-of-mouth. After the internet appearing, new ways are rushing out, like TV adds, official websites, etc. The competition is becoming more than before. So finding the target audience is important.

Here is an example. My friend’s birthday is coming, I want to buy her a MP3. So I asked suggestions from my another friend on QQ. He used iPhone, so he gave me the website of Apple. Then I searched iPod on Apple’s website. Apple puts focus on the young, and it is successful.

Here is an important point that finding target audience is necessary. Nowadays, people enjoy the fun of tech. The most the proper consumers are young. They could grasp the popular trend very soon. Apple sets their products on fitting for mainly the young. Apple updates very quickly. In modern world, the winner is who could attract audience.

I would like to give another example. Dicos is a popular fast-food restaurant in China, besides KFC and Mac Donald. Dicos developed very quickly, because its spokesman is popular among young people. His fans are most young people, and the young is a huge consumer market. So they will go to Dicos.

In my opinion, the most important thing of a product is that it is comfortable for audience. I looked up the comments of consumers who use iPod, and they like iPod. So I may buy an iPod.

And I may introduce it to my other friends. The other, I went to Dicos, and Dicos made me feel comfortable, so I went there the second time, the third time.

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Thanks for social media

The power of social media is very strong. There is a Chinese saying “ public clamor can melt metals”. The saying told us that the public power is huge and inestimable. Social media marketing is becoming the fastest way to spread information. Many companies have noticed the cheese. Companies don not want to wait for customers. They would like spread information and catch the customers’ attention. Every company has its own different sections. The purpose of the companies is to attract customers. I’d like share an experience of myself. Last week, there was something wrong with my tumblr account, and I could not log in. I was confused and angry, so I emailed the customer service. It was quite surprised me that they solve my problem within 5 minutes. We are so far from each other, but thanks to the internet, we could talk to each other very soon. In my opinion, if the customer service did not reply me, I may tell my friends that it’s a mess. And it would be in a vicious circle. Social media gives us convenience. We could get what we want just through the internet. The power of social media must be controlled properly. The moment we saw the information, we should think over it.

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Social media in daily life

Social media marketing is a huge market for people all over the world. Hundreds years ago, people connect with others with letters even words by words. People in that period may have never predict the life we have now. Nowadays, we put almost 70% of our time into social media marketing, such as searching blog or micro-blog, talking on the internet, watching different cultural movies or videos, etc. Social media helps us a lot in our daily even working life. I would like pick one example of my classmate. Cynthia is my monitor, and she is a kind, active girl. She sell maquillage in her Weichat, QQ-Zone, and Sina Micro-blog. She asked to help her. The way I helping her is very easy. I should only share the information of her goods in my social media account, and then my followers would see the information. As long as my followers also share the information, their followers would see, too. It goes father and father. It is power of social media that you could get more you expected. As I have said, social media is a social action. We share things with others, and we will get things others shared. It is a huge circle, and people all over the world is in the circle. But there is also problem in social media marketing. For me, most time I am busing with social media for personal purposes. Although I put a lot time in social media, I do not get much professional information, because the professional information is a little boring. It is a big problem I should deal with, and I will control myself to reduce my time in personal things.