Launchpadds.com

Launchpadds (Launchpad Development Software) is a cloud based, cutting edge software solution for nearly every business using search engines, social media, or word of mouth for sales. 

[launchpadds]

A Framework for Setting Business Goals In 2022

The purpose of creating goals is to connect what you're actually doing with what you want. People think or talk about goals like voodoo, while in reality, they’re quantitative. Visualize the vision, and plan a science experiment to create reality.

Setting Business Goals In 2022

Measuring success is not about as a pass/ fail or A thru F. Measuring success is about creating a scale that helps the company improve processes, increase revenue, grow, innovate, basically what businesses are "supposed" to do.

OKR's (aka. Objectives and Key Results) are a widely used method for forming quantitative goals.

One of the most rudimentary examples I can think of:

Objective: Maximize Sales Effort In Every Region. Key Result: Get 100 new customers in the next 3 months

It should go without saying, but doesn't, the specifics (data and formulation) of your objectives must match the priorities you have for your department or organization for the year. Top entrepreneurs attribute focus as the super secret weapon that gave them success.

Here's a simple process.

1. Decide what you want to do in the next 3 or 5 years. 2. Ask yourself the simple question of what people would describe your company as in three or five years to get yourself thinking in the right direction. 3. Write it down. 4. Pick 1-5 priorities that will get your business closest to the vision. 5. What results will lead us to accomplishing each of the priorities? 6. Organize the work across the different departments of the organization, no matter how large or small. (Launchpadds = Workspace Administration)

You may feel stuck and overwhelmed because what I dropped for you is a synthesized process for focus and business success.

You may be wondering about prioritization

It's easiest to follow the 70/20/10 rule - rules are more like guidelines.

70 - Core business, maintenance and generating revenue. Expansion by identifying the big assets or money makers, and doubling down on those efforts.

10 - New business models centered around innovation and industry ability.

20 - Bridge efforts between the two (Emerging Innovations and Past Success)

Here's the reality, this is a simple framework. I hope this will be of use to someone at some moment.

If this seems like too much for you, then I must urge you to re-center what you're putting your energy into this year because running a successful company in the future may not be what you're placed on this earth to do - alone.

Reach out anytime to discuss goals or strategy to achieve those goals. Email [email protected]

Bobby Brodney is a 30-something year old founder of Launchpadds and dude from California. I enjoy nature and bougie dinner parties alike. You'll find me at the gym or exercising my 90-pound Weimaraner named @princelouistheweimaraner on Instagram most of the time.

If you're interested in The Launchpadds 2022 Mastermind Program, click here!

[launchpadds]

Why Is Clarity About The Definition of a Marketing Campaign So Important?

Every single company on the internet has a different definition when it comes to a marketing campaign. Even when you analyze different companies within the same ecosystem, two companies that both help automate emails and SMS, have two different definitions for a campaign.

What's important is that no matter what everyone else considers a marketing campaign, you've determined what it means to make sure that people know important messages about your business when they see an asset of a campaign.

1. What benefits do you offer me (the client)?

The priority for marketing is to spread the offer(s) and drive conversion, otherwise the business is probably not making much money. Campaigns are the structure of which you present the offer. A campaign can refer to the entire campaign for a length of time (winter season or quarter 4), or can be defined by the specific segment of the audience you're presenting valuable information too.

2. What's the price?

Since we're able to tailor campaigns, you may use campaigns as a way to segment prices. I know, this may sound a little confusing. Let me clarify. You design campaign A to present a price for an item or service that audience A is likely to resonate with and need. You can also design campaign B to market the same or a different item to audience B, who is likely to resonate with the offer differently.

3. What's your company culture?

Some like to refer to this as, "what makes you special". I like to think of it as what is your WHY? We all hear about why over and over again. But what I mean is, what's important to you? Why do you do what you do? Why do you make the choices you make? What sets you apart or even why should I choose you instead of a better choice - a more attractive choice?

Sometimes people make decisions about business because they align with you about something that's super important to them. Sure, you may first think politically, but in reality, it should be much deeper than that - then again, maybe it's not; and that's exactly what does align you.

What's truly important at the end of the day is clarity.

[launchpadds]

Create The Right Connections With Easy Meetings

When we meet someone, virtually or in-person, make it extremely easy to follow up. After all, the win’s usually happen in the follow up (at least for most software as a service based or high ticket sales businesses).

Sales-won is in follow-ups. It's time to take control and automate every aspect that goes into a meeting, allowing you, the person trying to connect and solve problems, flexibility to focus on what's important.

When a lead books a meeting with a member of the team, they're automatically assigned to the proper lead owner. The conference link is auto-populated. 100's of integrations' are available. For example, use Zapier to create a new google doc for the people to take notes together. Automatically embed the link into the email including the calendar invite, or an automated reminder. The CRM automatically tracks and populates whatever data available. Automation is triggered depending on the meeting.

Customized to fit the sales process.

If the meeting is entitled 'demo', then after the demo, if no engagement for 5 days, then trigger a re-targeting ad will come across the prospect on Facebook, YouTube, or another relevant website on the internet. Haven't you ever noticed when you say words associated with brands, somehow that advertisement seems to find you? The same goes for our online and in-person activity.

No salesperson or business decision maker wants to be bogged down by anything when making connections. You want to focus on connecting with the human being on the other end of the conversation. Put your energy outward, and see how amazing it comes back.

Launchpadds is a marketing technology focused on bringing more effective software to small and medium businesses.

[launchpadds]

Marketing & Business Tip: When It Comes To Forming Your Offer

Have you been on a call lately where you've recieved notes such as:

You have a messaging problem.

You don't have a clear offer.

You don't have a process to deliver results.

You don't have testimonials or case studies that leads can analyze to make a sound decision.

You just need to buy my course.

Ok, the last one is a joke, but also probably common AF at this point.

The reality is, having a clear offer and making the offer to the right people really is the most important part of any business, right?

What about placing the right offer in front of the right audience? Isn't that important too? Of course it's important, but how are you going to know what the right offer is if you can't even make an offer to begin with?

One of the biggest problems I see businesses with is making offers. Relax. I struggle with it too.

At the end of the day, you need to find an offer that you can deliver on; then charge clients for it. It doesn't matter wether it's a service or a product. Make an offer, get a conversion, make money.

What is important is that the idea and promise is conveyed clearly. The easier it is for a client to justify spending money that will yield a desired result, the more times the offer will be validated (aka your bank account or coinbase balance increases).

If you need help with launching your profitable ecommerce store, driving and closing leads, or improving your business operations, setup an introductory call with one of our strategists today.

[launchpadds]

Custom Fields or Properties: What Are They And Why Are They Important?

Custom Fields (also referred to as custom properties) are variables used to capture and store data. The difference between custom fields and fields is simple in concept, but complex in reality. Fields are commonly found data points such as first_name, last_name, email, phone. Most CRM's have a common list of fields that are automatically loaded into every new account. Custom fields are fields created to capture the information relevant to each companies unique sales process.

Sounds Simple Enough Right? Wrong.

No one holds up a sign and tells you how critical custom fields are to all operations of a company. If your custom fields are not optimized, you're essentially shooting yourself in the foot as you start a marathon.

Customer, Client and Team Segmentation

I'm going to do my best to make this example simple to best illustrate the importance of custom fields. We have a list of 100 contacts. We'd like to break the list up between customers, clients and team. At first, you're probably thinking, "aren't customers and clients the same?" The answer is no, but they could be.

For this example, we're going to classify customers as individuals (or businesses) who buy a one-off service. Clients are under contract and contribute to our companies MRR (monthly recurring revenue). Team classifies anyone who works in house or hired help.

OK, I hope you're still with me.

Create a drop-down single select custom field called "General Classification". Other options for fields exist to fit specifications such as multiple-select Boolean where you'd be able to select more than one choice. We don't want that field for this example.

Now, we create a form with first_name, last_name, email, and our custom field general_classification. Next, embed the form on a landing page. Then, email the list of 100 contacts with the CTA (Call To Action) of clicking the link and filling out the form.

Are you still with me?

In case you're lost, I'm going to recap what we're doing. We've created a process for our contacts to automatically segment themselves in our CRM using our custom field titled General Classification.

OK, So What's The Point?

Before you get into all the fun parts of automation, focus on creating effective lists. You may ask, "well why, I'm not spending all this money on a great CRM to create simple lists."

Automation Is Triggered By Behavior

If you're taking action to send a message to prospects or someone fills out a simple form on your website, everything comes back to behavior. Custom fields are how you distinguish behavior and classify everyone and every business within your CRM.

If you have a proven and clear sales process, then you'll know that leads will partake in certain behavior that qualifies them to become a prospect. Next, they'll display a different behavior that allows you to classify them as a qualified or unqualified prospect.

Systems refer to this process as lead scoring, but let's not get ahead of ourselves. Effective lead scoring relies on effective custom fields that match your sales process and effectively segment all contacts.

Custom Fields Should Not Be Stagnant

Processes within any organization evolve over time - heck if you don't continuously improve, the company is not going to last. Your organization may have effective sale process framework, and this is a great place to start. When it comes to the bottom line of converting sales, what works changes fast.

If you capture and base decisions from high quality data, the benefits are astronomical. If it's budgets, marketing, development, or operations; data should back any company decision. When you do this, revenue growth follows.

[launchpadds]

From Social Engagement To Paying Client

Ever noticed that when you spend time with a lawyer, listening skills are sharper than usual? It's because low-level lawyers charge big money, counting an hour even if the conversation takes 15 minutes. Lawyers are generally advising you on how to manipulate the law when you've got some sort of problem you're dealing with.

Marketers goals are to shepherd clients to recognize their problems, then show them we can solve the problems. The point of content is so prospects are willing to listen sharp to what you've got to say then asking for relief.

Everyone does social media now. If you don't, there's a ton of money (opportunity) sitting on the table in front of you and it's continuously refilling itself. The people who don't spend a lot of time on social media spend at least an hour a day staring at it. The average people spend like 5 hours a day on social.

That's 25 hours a week and 100 hours a month, 1,200 per year.

I don't know about you, but I don't do lots of activities for 100 hours a month - I don't even think we spend 100 hours a month eating. In case you didn't know, social media and the internet in general is poisoning our brains (and always spying on us).

I view this tragic situation as both a paradox and a wave. A paradox because you have two choices, leave the money sitting on the table or put it in your pocket. A wave because you have choices when surfing. You can duck and go under the wave, stay where you are and be sucked away in the rip tide, or paddle your bum off - hop on the board - and ride that darn wave.

How is social media marketing going to increase my revenue?

Think of this like flies and horse dung. I don't mean to think of your clients like literal flies and your business like cow dung. Rather, if you want to attract a ton of flies - put some s**t out.

Organic Vs. Paid

Everyone knows that organic isn't what it used to be. I hear it constantly, "my numbers are not what they used to be." Instagram and Facebook adjusted their algorithm to encourage users to pay for advertising. They've also done a lot to make it harder to tell what's organic and what's advertising.

Tiktok is great for brand recognition and works great if you have something awesome to shoot. For businesses, this can be a bit more tricky. You must do organic, but you need to understand what prospects like - it's easier and cheaper to test using organic, then optimize and use paid to drive the flies into the pile of....

Here's How It Goes

Posts are to explicitly ask for and gain interest on your offer from the leads, plus create engagement. The main point here is to get someone to acknowledge that they are interested into your offer. I don't mean a buy in with money, but a buy in with intent. If a prospect actually admits they need help, then the probability they watch or listen to a piece of content is higher.

If an individual or business representative engages or says "gimme that", you need to send something (fast) designed to produce a calendar booking - or even a sale. You can have people opt-in directly on Facebook or Instagram, then automate the email with the content (value included) including the calendar invite directly to them. I encourage reminders - conversions don't typically happen the first time on higher ticket items.

That's the last part of this widely used system for getting an engagement on social to a paying client, before your company invests in the lead. The goal is to find the leads who want to hear what you have to say, that way they have as much focus as you listen to a lawyer trying to keep you out of jail.

Down The Road

The organic posts you create to call people out don't disappear. If you posted something a year ago, and someone comments - send them the DM and convert them on the same offer following the exact same process.

Being a lawyer is complicated. This isn't complicated.

Don't complicate it.

Follow the Launchpadds Instagram - We put a ton of free value in the copy.

[launchpadds]

Social Media Marketing: Consistency Over Time

Being great at anything almost always requires consistency. Do you know the number of free-throws Kobe Bryant or Michael Jordan shot before they played in the NBA? What about the hours Einstein studied science before he discovered a phenomenon? When's the last time someone went into the gym for a day and lost 50 pounds? Practice makes perfect, and it's the same when it comes to social media marketing.

Talk to most business owners (or people) nowadays, and it's unanimous - "We know we should be doing more on social media, but we don't." I know I shouldn't eat that sugary cake, but I did. I know I should go to the gym because my back hurts, but I don't.

Here's some example stories I've heard for why a company isn't utilizing social media marketing.

I know that people see success with it, but I don't know what to post.

We have someone on our team that used to do it, but they got too busy with actual sales.

I don't have the time to do it myself, and can't justify paying for it yet. Someday...

Here's the truth. I've watched (with my own eyes and in-person) someone close ONE-HUNDRED THOUSAND DOLLARS in sales on IG DM's in 3 days during a conference.

I personally know an influencer who posts videos of himself lifting weights (he's skinny) on tiktok and Instagram, drinking (his own companies) energy drinks, and hanging out with his friends - clearing twenty million a year (after taxes); he's 19.

I understand we can't all look like Derek Zoolander, but that's not the point I'm trying to make.

The second truth, both of these guys have been using social media for a long time.

They attribute success to three major ideas:

Following The Trends

Posting Content Consistently

Market On Stories and Sell When Clients Slide Into Their DM's

Organic social media marketing is not rocket science. In fact, a low level of creativity is involved in creating content strategies. This is why everyone says, "know your customer". If you know what they like to read and click on, you follow the path.

Hubspot teaches a simple and effective way for building social media content strategies.

Choose a core topic (Pillar)

Create the topic cluster or subtopics for each core topics.

Create content based on the subtopics that surround the pillars.

Repeat the process so it forms a web attracting customers and clients depending on the stage of the journey they're in at any given time.

These strategies can get complex (devil's in the details), but the key is in starting and keep going.

We could sit here for hours and make this complicated, but it's not.

You have a product or service you want to sell. It solves a problem. People will buy your product or service because of content that shows them how to solve their problem (or get a desired result). Put that content in front of them over and over and over.

Grant Cardone from Cardone Capital may be a filthy rich dude with a beautiful wife, who acts over the top to keep his brand alive, but the man makes deals happen better than anyone. He plays to his rules, and asks for the sale with variations, over and over, on one call. When you are conscious of the tactic, it's entertaining.

Closing Tips

Educate in public (on your feed or in stories) and sell in private (DM, Email, Phone).

Posting and checking data is the best way to find out what content people want to see.

Consistency over time.

[launchpadds]

Foundations For Developing A Conversational Growth Strategy

The value of a single conversation is far greater than most give the archaic tactic credit for. Conversations are the way humans have communicated for centuries, and despite the fact that we have a plethora ways of instantly communicating with one another, having a one-to-one conversation with a prospect is still the best way to convert a sale.

The Backbone of Automation

Conversations are how you build automation into your companies processes. Because you automate a stage of your customer acquisition process, doesn't mean you "set and forget".

Conversations evolve. People's interests and understanding of topics change, and so should the way you discuss your products or services. Automation will help your sales team have higher quality conversations with less effort. Over time, automation must be updated for the organization's growth.

Customers Needs Change

Customers, clients, partners, or humans in general have needs that need to be addressed, otherwise why would you hire someone or buy something in the first place? At it's most rudimentary form, someone is buying something or hiring someone because they have a problem and a desired outcome.

As a sales person or marketer, it's up to you to show both that your product can and will solve the problem, but that it's the best choice for obtaining the desired outcome.

Cheap Fast Good

When a buyer is shopping, they're generally weighing their decisions based on this triangle, where the options have two of three. For instance, if a solution is cheap and good, it's probably slower than a choice that's expensive and good.

Conversations are the simple and archaic tool for your sales team that let you show your prospects why your choice has all three corners of the triangle. Knowing how to handle objections is critical for any sales person or automated system, but the way you learn what objections are is by having conversations in the first place.

Always listen to what consumers or clients are saying, it's truly the most direct path to structuring the outcome of conversations.

Follow Launchpadds on Instagram to start a conversation or just stay up to speed with all things marketing!

[launchpadds]

Free Doesn't Mean Great, But It Can Mean Good

The word FREE has been marketing jargon since marketing was invented. Who invented marketing in the first place? It doesn't matter, but what does matter for every business is obtaining new customers. Once the offer is rock hard and sales process proven, it becomes about obtaining new customers as cheap as possible. Cheap doesn't solely refer to your CAC (Customer Acquisition Cost) as per marketing cost or ad spend, it refers to how much time someone on the sales team is spending to close, cost of all your software, or any costs associated with acquiring a customer.

The faster a complete stranger discovers and trusts your brand, the faster a sales cycle will be. A great way to get someone to know, like, and trust you, providing free up-front value. This is a great way to get new clients or customers. You'll hear countless 'gurus' spewing out phrases like, "Value - Value - Value - Ask".

I like this phrase and I agree with it, but I'm not going to harp on it. I'm sure by now it's been shoved down your throat so far, you've had enough.

At the end of the day, no business owner likes to give the fruits of their labor away for free - except the legend Jeff Bezos (founder of Amazon and the wealthiest person to ever exist). He founded Amazon on the principle of giving books to consumers at the cheapest rate possible. Amazon takes a loss when a customer visits the site for the first time and buys $25 worth of goods with free shipping. The logic: it may cost us money to make a customer happy and show them how we work, but they'll keep purchasing from us for the next 10 years or more, and we'll end up with a CLV (Customer Lifetime Value) exponentially higher than our CAC.

Have you ever been scrolling Instagram and seen the Free + Shipping offers? This was and still is executed to perfection by people like Russell Brunson, Tony Robbins and Grant Cardone. They'll all swear by the strategy - it's made them hundreds of millions at this point.

Convince the consumer they need my product enough to pay $10 for shipping, thus covering the cost of manufacturing and shipping the book, so I don't lose money, but I gain a persons email and billing information - plus a direct line into the lead's psyche.

This allows a brand to be able to continue to market to the consumer forever. Track the consumer's data (unless of course you used an VPN) forever. Companies most people have never heard of make the lion's share of their profits off buying, selling, and manipulating this data. We help companies better understand the data they have to build better sales processes.

Data will always be the most valuable asset for any company.

By data, I'm referring to EMAIL ADDRESSES, SOCIAL MEDIA HANDLES, PHONE NUMBERS, and so forth.

When you download something for free, you're probably signing away your personal data to more than one different group - even if they say something like "we promise not to share your data".

Companies have no idea who they're sharing their data with.

What's important here is despite the free download you did years ago being a great 6-minute read that made you feel justified to buy a $10,000 ticket to a speaker's event - when you opt in to receive free content, you became another number in that persons virtual Rolodex.

The bigger your list, the bigger your income.

If you're looking for new and creative ways to build your list, re-engage leads, activate current customers to buy more, these are some of what we do best. Contact us to learn more & thank you for reading.

Bobby Brodney is a Creative-Technical Entrepreneur who founded Launchpadds in 2019.

[launchpadds]

Marketing and Storytelling: Pieces of Advice From The CMO of Vimeo

Video is the connection for everything - and the answer to greater than 95% of the worlds business problems. There're lots of choices for content management systems and creator platforms to host content, but one Vimeo. Vimeo established itself as the top hosting choice for independent creators. Their effort to separates the noise from the sound.

Vimeo's outer facing identity is shaped by Harris Beber, the CMO. According to the well-articulated leader, "the best CMO's have aptitude for creating solutions for every business." The CMO is truly the operator, even though they aren't in charge of 'operations'. CMO's find the goals of the brand, and commit to top-notch storytelling while keeping the product at the core, but not the focus.

Sell without selling

Commit to the story behind the brand. The CMO's performance is directly measurable, and the broad question - is what we're doing actually working? Everything relies on data and initiatives.

"The modern CMO must be a balance between technical and creative to be successful."

Beber discussed the importance of using the creative journey to measure impact. Businesses experiencing success recognize the need to capitalize on leads already looking for your products or services by being ready before they're looking (say that again - slower).

"Shape your content around the brand and in the right way to bring buyers in without having to 'make a sale'."

Data Is The Only Way To Automate

Everyone wants sales automatically. Content is a great way to execute a plethora of functions within a business both internally and externally. When marketing is automated - data improves operations and increases the rate of user acquisitions.

"Emotions drive consumer behavior."

At the end of the day, the levers need to lead to conversions, or the company will die. Tell stories that captivate your audience because it's a great story in line with what your target customers enjoy interacting with.

"Find the important levers that drive a business forward and do everything you can to pull those levers."

[launchpadds]

What Is Dynamic Content?

Every person who visits your website is going to view at least the page they land on? When they do, we (marketers) learn something about that person. Even the most simple data can serve a purpose increasing sales. When you're scanning through Instagram, the amount of time you spend on each picture (or any part of the app) is stored below your user profile and helps the Instagram algorithm get better at predicting what you'd prefer to see, or better yet, what you'll interact with.

Dynamic content allows you, a small business owner, to control what content a specific user see's based off their user profile and their behavior.

A rudimentary example uses a simple survey to find the user's color preference. Person A tells us they like red, and person B chooses blue. In the CRM system, each user will now be notated with each color preference. We are able to do different functions automatically to match each users' preference without changing any settings on the back end.

Let's use a simple email as an example. We are able to create one email with one offer, but make it so that when each user receives the email, the background or text will correspond with their color preference. The same logic can be applied to landing pages, advertisements, and so much more.

If you're not personalizing your messaging nowadays, you're far behind. It's consumer expectation, and as an e-commerce brand that relies on real people to commit on a subscription or repeat buying, it's required.

Don't be discouraged. Automation is a ton of work at the start, but as you move send with a sound automation strategy, the quality of you and your teams life increases dramatically; along with your profits.

[launchpadds]

Connect The Lead Generation Gap: CRM and Facebook Ads Manager Integrated

Leads fall thru cracks in pipelines between ad campaigns and inbound marketing workflows. Since we've integrated Facebook ad manager into the CRM, we're able to start the inbound marketing processes as we gain the lead. Never miss out on an opportunity again.

An ad conversion has a plethora of usable data behind the opt-in.

The information you gain at any point in the sales process, allows faster sales cycles and more frequent sales conversions. We build out opportunity workflows to force movement of leads within the pipeline. How often does a lead stall in your sales process? Experimenting creates data on what works and what doesn't. Use this behavior data to build out better automation workflows (sales processes).

Lead behavior determines each individual starting point and the individual flow in the process. The data compiled in the interactions can be used to improve lead generation and conversion efforts when everything is connected (integrated) correctly. Improve the quality of your companies advertising targeting over time. The more impressions and interactions, the faster the system improves. This will also improve as engagement is tested and iterated on.

Good marketing systems can be turnkey, but great marketing technology systems are generally not.

Every market has nuances and behavior fluctuates. It's about identifying the nuances and using them to the clients advantage when it comes time to design an initiative specific pipeline, campaign messaging, branding and so on. Predicted results become more accurate over time when niched. Since you never know market reaction (or what the situation of society will be with the rising sun), every initiative is a chance to experiment. Here lies the intersection of creativity and marketing strategy.

Ad efforts are never useless.

Own the lead right from the start. If you're getting leads that aren't converting on an offer you may have now, that doesn't mean they won't convert later. How you message and use each lead depends on the method of entry, or the ad which converted the lead in the first place. Messaging, offers and incentives change over time.

D​ata is virtual gold.

Make sure that you don't pay for leads and let them go right out the window. The automated sales process records lead data from the start, and makes it easy for the lead owner to access at any point, even if the lead owner changes. Remember, focus on distribution of relative content to the ad which was converted on, and will actually want to engage with. Then, use an omni-channel approach to delivering the content. Reiterate based off the data and create a customer centric approach focused on serving and addressing the needs of the market.

Meet the customer wherever they are, and automatically nurture them forward.

It's all in the follow-up.

Re target advertisements work great when you know how a lead converted initially and build off it strategically. Structure systems to learn what the lead is interested in, and where they are in the sales process (for instance based on which case study which is downloaded or certain blog post read). That way, you are free to focus the live sales team interactions on leads that will actually move the needle on revenue.

Metrics and transparency.

A higher budget on lead generation means more impressions and opportunity to engage leads. The percentage of leads converted is expected to increase over time, otherwise the system is not working, and processes need to be reiterated. Market behavior is changes perpetually fast. You'll understand market behavior when you listen to the market. To listen to the market, you have to put messages out forcing engagement to get the data to improve. Gone are days when you can post a single funnel with some basic Facebook ads and expect to sustain a sales process of complexity.

Metric goals need to be clear, but if the goals aren't met, the approach needs polishing, tweaking, or maybe an entire overhaul. Consumer behavior is a revolving door in business, and we need to stay fluid with the market. What worked yesterday may not work tomorrow, hence the reason live automated reporting is so great to have for future marketing initiatives and team productivity.

Ready to connect all your outbound and inbound marketing efforts?

Book Your Demo.

[launchpadds]

Tips To Launch A Remote Sales Team

Remote working for businesses was on the rise before the health conditions changed across the globe. I mean think about it, less time for the work force in the office means fewer expenses on companies. Workspaces in big cities like Los Angeles, New York and San Fransisco are expensive. There's always two sides to the argument of remote workers being more or less productive than in house or in office.

I read an article a while back that gave a statistic that out of an 8-hour workday, over an hour was wasted by in office workers due to co-mingling (workaholics). The quality of life with a sense of collaboration and teamwork tends to be higher.

When going remote, why not try to bring the best of both worlds right?

Tip #1. Use free communication tools like Slack strategically to promote commroderay. The word strategically is important here. It's easy for Slack Lines to get out of hand fast. Once that happens, most people tune it out and stop paying attention. No one want's to hear about your cat throwing up on the carpet when the pressures on, and they need to find an important note someone wrote to the team.

Strategically also means being smart with the purpose of each thread and the number of people on the thread. If your team wants to have a gossip line, make a gossip channel and add everyone; but if people start going off topic, cut it fast.

With a team that has never worked remote before; it's going to be a major change when no one can walk by and look over your shoulder to analyze if you're getting the job done or not.

Tip #2. Make sure to quantify and unify all the data. Numbers don't lie, unless you lie about the numbers. Launchpadds has an open API, which means you can connect data from almost every single software out there; if it doesn't connect via API, then you can use the integrated Piesync or Zapier.

Aspects of the workday in the office don't need to be quantified, but when stakes are high for a client account, by quantifying the workload, it will position the team to iron out problems, no matter if everyone is in different continents.

If your system doesn't have customized reporting, migrate at once. When working with a remote team, everyone needs to have access to different variables to do their job effectively. My freelancing mentors have instructed me to never take a job if the company doesn't have a way to show you the data in the way you want it.

How is someone supposed to measure the effectiveness of the work? Keeping people in the dark about the numbers does no one good. The luxury of having the data person around when you need them disappears when working remote. They become an email away [as if the email bin isn't cluttered already].

Tip #3. Encourage healthy and thoughtful lifestyles. Humans are designed to have relationships with one another. We inherently feel, but when the changing world is upon us, and we grow older, we subconsciously learn how to turn off our ability to feel. This causes health problems. I'm not even a doctor and I know it to be true. Also, with a healthy and thoughtful lifestyle, it will show in your ability to do great work. When you're on your own, you aren't going to get those afternoon lunches you're accustomed to. It might not seem like much when it first starts, but in time it will become a void. You'll need to force yourself to stay in a positive mindset without the proximity.

Being healthy should be everyone's priority, but when you work alone, it's easy to get caught in the weeds and forget that outside your box exists. Furthermore, other people aren't around to bring you back into the swing of it. It's up to you to be a strong human, and supplement the loss in connection with other connection. Life is all about balance to set yourself up to do great work.

[launchpadds]

Be simple and elegant

Custom | Comprehensive | Automatic

Have or Create something to sell with a process.

Full-Stack Digital Marketing Professional Services: SEO | Social Media | Email | Blog + RSS | Dynamic Content | Landing Pages | Campaign Attribution | Scheduling | See All The Features

Automate The Right Message At The Right Time, With Less Effort.

Never hassle a colleague for a report again. Customized Reporting Capabilities.

ID & Track Anonymous Web Traffic; When a lead identifies themselves, automatically attribute the behavior to their card in the CRM.

Segment Audience Based On Persona, Behavior or Interests (Or whatever).

Aggregate All Data For Advertising Speed & Precision.

Perfect Online Digital Footprint. Believe it or not this is crucial for SEO.

Synchronize Cross Channel Communications. Data Aggregation.

Monetize Leads Forever.

Click HERE to setup a demo and see what we can come up with to help you today.

[launchpadds]

Integration Basics

The integration phase of the on boarding process is often times overlooked, or thought of as a set one time and forget about it kind of thing. That couldn't be further from the truth. Integration is a continuous effort towards increased productivity. The more insight you can get on your audience, the better you'll be able to predict buying patterns; or behavior in general for that matter.

API stands for Application Programming Interface, or combine software together. In some cases, each program can both read and write on the other. One program may be able to push or pull information, while another may be "read only". The Launchpadds Marketing Automation platform has an open API. We make it easy to work with whatever applications necessary to get the job done.

Often times, API's change and must be renewed to continue the transfer of data and information between apps. Integration is not a one off. Software continuously changes. Pricing is different across the board for different tasks. Accomplishing the tasks can also be expensive over time.

Since applications and charges per API call can get expensive depending on the task, it's important to continuously innovate in your automation processes to keep costs down. Often, software features change. Features become standardized instead of an extra cost, or conversely, added charges may apply.

Software is the answer for any problem a business is having. If you have a lot of leads, but not converting on sales, there's a problem on targeting, messaging, a lack of product-market-fit, or you need a complete structural overhaul. Before you jump off the edge, a solution is often times found in the integration.

[launchpadds]

The skies not the limit for our team. We want to help as many businesses and non-profits succeed NOW. — There is a light at the end of the tunnel. — There’s also a link to setup a demo. Launchpadds.com/demo. — It’s making money with new conditions. Behavior has changed. Data from before #covid is not relevant right now. The landscape has shifted. No matter what happens politically, the buying patterns will not just magically change back. — This means OPPORTUNITY. Yes it’s painful, but once you burn the boats, you’ll have the #mindset for #success @thesharkdaymond . — You have to choose greatness; it doesn’t just happen. @sharransrivatsaa — Get your brand going now. Get your online business going now. Sure you’re competition is heavy; it’s never gonna be how it is today again. Literally, everyday there is more and more people getting online. #onlinesales #personalbrand #brand #saas #marketing #sales #salesprocess #branding #havefun #besocial #courage #bestrong #togetherasone #tao #entreprenurial #scale #scaling #businessowner #solveproblems #entrepreneur #agency #creative #technology https://www.instagram.com/p/B_3In0PD_d2/?igshid=c849oar1w50a

[launchpadds]

Need Help? — Reach Out. — #martech #automation #agency — B2B | B2C | Pro-services | B2B2C | — Simplify. We curate beneficial connections by moving leads through the pipeline and educating along the way. - - Decrease cost & Increase profit. — #marketing and #sales automation. #saas #entrepreneur #keepfvckinggoing #work #hiring #seekingopportunities #influencer #fundraising #equity #fintech #martech #biotech #innovation #innovators #entrepreneurship #salesteam #socialteam #relationships #agency #creative #businessefficiencytips #efficientbusiness #clevelexecutivecoaching (at International Space Station) https://www.instagram.com/p/B_3HzLdjfVE/?igshid=d6uspnz0njoj