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Build Strategy to develop an SEO Content

Want to bring this up, not because I think SEO strategies aren’t worth it but, because some business owners are spending a significant sum of money developing and implementing SEO strategies when, if we get right down to it, some don’t really want and increase in customers.

Those individuals have simply come to believe that the SEO strategies are a needed part of online life.

In general radio advertising sales account representatives are told there are only two good reasons for a client not to advertise. The first deals with a business owner who is so busy they can’t keep up with customers. The second had to deal with businesses that don’t wish to grow beyond their current structure and they are near maximum capacity.

Both are ideas similar, in each case additional marketing will likely only serve to make life more difficult for these business owner.(Useful bluehost link)

We should honestly seek to understand what we want to accomplish through SEO and if it is in keeping with your long-term goals for your online company.

SEO can have a big impact on a company’s online presence, but it takes time to learn, develop and implement. We should seek to determine what level of need we have in SEO strategy and only then should we seek to implement the ideas.

Whether we’ve been creating content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for web. (Useful bluehost link)

These are four steps to defining and refining your SEO content strategy:

Define your goals First, determine your goals as a website or business. Are you looking to drive sales through your website? Do you monetize your site via ads and therefore just want to increase traffic and return readership? Your goals will determine what types of content you should focus on.

If you’re primarily trying to drive product sales, your primary focus should be attractive, informative product pages that are optimized for both search and conversions. Your secondary focus could be helpful blog content that illustrates when and how to use your products, linking to those pages where relevant (it’s best if your blog is not entirely self-promotional, though).

If your site operates on an advertising model and the goal is to attract new readers through search, you’ll want to focus on rich content (such as long-form articles or video resources that are informative, entertaining or both) with “stickiness” (“sticky” content keeps visitors on your site longer or encourages them to return).

Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for.

For example, if you operate a B2B website that targets C-level executives, you might want to create high-level white papers that can be downloaded and saved to read later.

If your business targets teens and tweens, you might want to focus on frequent updates with less text and more images and video. You’ll also want to be sure your site is optimized for mobile usage.

You can create an editorial calendar Once you have an idea of who you are targeting and why, you can start to build out an editorial calendar. An editorial calendar is a schedule that dictates when you will publish new content and what type of content it will be. This will help you stick to a regular schedule (it’s especially important to create new content on a regular basis if you have a blog), as well as prevent you from scrambling to come up with a topic for new content at the last minute. (Useful bluehost link)

A few tips for creating and adhering to an editorial calendar:

Use Outlook (or Google Calendar) – Share the editorial calendar with your whole marketing team. Set up reminders for authors so they get a notification when a deadline is coming up.

Consider creating ongoing features – For example, a food blog might do a meatless recipe every Monday. Many blogs do link roundups once per week (including this one). Create a category page for each ongoing feature, so visitors can find all of your Meatless Monday recipes or link roundups in one place.

Give yourself plenty of lead time when producing more complicated types of content, such as videos and infographics. These often need multiple rounds of edits to perfect and can be more complicated to optimize for search.

Don’t plan too far out in advance – Calendars often get derailed after a month or two, due to changes in marketing goals, budgets, or staff, so don’t try to plan out a schedule for the next year and risk wasting a lot of time and effort.

Consider re-assessment Finally, stay on top of your site’s analytics. Regularly analyze your SEO content to see what’s working and what isn’t. Good measures of success and engagement include page views, links, comments (on blog posts and some other types of content), social shares (Facebook likes, tweets, etc.), and conversion rates. Your analysis should have two goals:

Study your successes so you can repeat those strategies – Look for patterns. Does your audience love videos? Then make more videos! Adjust your editorial calendar going forward so you can focus more time and effort on the content types that really resonate.

Carve out time for updating and improving older SEO content – If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. You might be able to significantly increase traffic by putting that keyword in the title, for example. (Useful bluehost link)

There you have it – SEO Content

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Beginners can become expert with Good SEO Content. Create SEO Content.

First of all we need to understand the below points:

What is “SEO content”? What types of SEO content are there? What is my SEO content strategy? If you have any questions about strategies for SEO content creation that I don’t answer here, let me know in the comments and I’ll answer them here or in a future blog post. (Useful bluehost link)

Get started now!

What Is SEO Content? When we understand what marketers mean by SEO content, it will be helpful to break down the phrase into its component parts:

“SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. By “content,” we mean any information that lives on the web and can be consumed on the web (more on the various types of content below). So, putting these two concepts together: SEO content is any content created with the goal of attracting search engine traffic.  (Useful bluehost link)

I’m not going to tell you everything you need to know about optimizing your content for search engines here. But here’s a super-quick refresher on what you’ll need to do in order to SEO your web content:

Research the Keyword: If you want to generate traffic through search, it’s best to do research on keyword before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics (or find keyword niches!) that people are already searching for information about. (Useful bluehost link)

Optimization on Keyword: Know where and how to use keywords in your content to maximize search ability.

Organization of Content: The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)

Promotion of Content: By increasing the visibility of new content you create and by sharing it on social networks and building links to your content (both internally and from external sites).

A Quick Word on Intentions Do keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. In other words, don’t produce “thin” content that ranks and get clicks, but doesn’t provide any additional value to the search engine user. Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates.

Different types of SEO Content:

Product Pages – Consider these as the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page. (Useful bluehost link)

Blog Posts – Blogs are the easiest ways to create a regular stream of effective SEO content. Blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. (Keep in mind that blogs are very flexible, and you can use them to host any of the below types of content in this list.)

Articles – This is the main kind of content you’ll find on most newspaper- or magazine-style websites. (Useful bluehost link)

Videos – Depending on what type of site or business you run, videos can be a great way to attract and reach an audience. Consider creating video tutorials of how to use your products. Or illustrate a process that is related to your business. In general there are fewer videos on the web than pages of text; consequently, it can be easier to rank on the first page for a competitive keyword by creating a video instead of an article.

Infographics – These are large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and links. However, because so much of the content is embedded in the image and therefore not readable as text by search engines, it’s important to carefully optimize the rest of the page.

Slideshows – Sometimes pictures are more important than text – say you’re trying to show what all the stars wore to the Oscars. Here again, SEO of your title, captions, image file names and so on is important because there is less for the search engines to “read.”

Glossaries – If you work in a specialized industry, a well built-out glossary can be a good way to capture some search traffic. Think cooking terms, medical terms, fashion terms, architectural terms.

Directories – It is a useful taxonomy of links to sites or resources around a given topic. For example, a wallet blog might create a directory of places to buy wallet, from major department stores to independent shops around the country.

These are just some of the basic types of SEO content, but don’t let this list limit you – the possibilities are virtually endless. Search Engine Optimization (SEO) is a strategy that is on the lips of virtually every Internet marketing guru today. These same experts will have a variety of strategies you can use to address marketing concerns using the use of SEO.

There may be a question of how important Search Engine Optimization is to you on a personal level. For instance you may not want a large online presence. It is possible you already have a significant client list and your online presence is geared toward those who are already familiar with your product or service. The site may have others that stumble across it, but it would be OK with you if your site were a bit like an unlisted number with just a few friends who know how to get in touch with you.

There could be non-profit websites that fear their information to a very limited group of interests. They may not be inclined to enact SEO strategies to get people to visit the site. It’s possible they feel they are in enough of a niche category that if you really want to find them it won’t be hard with standard search engine listings.

Let me know your thoughts!