Layar

We here at Layar love augmented reality, mobility, 3D tech, open data and all sorts of fun, impactful, life-altering and futuristic stuff like that - and we plan to share it all with you here! So buckle up, we've got a lot on our minds!

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Everyone needs a GIF, right?

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Layar 6.1 Available Now in the App Store and Android Market

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Innovega to release contact lens displays.

Innovega Inc has developed contact lenses capable of presenting high resolution images for entertainment or augmented reality applications.

“Conventional mobile device screens are too small to read and certainly too small to enjoy. Over the past months we have demonstrated contact lens enabled eyewear for mobile devices including smartphones, portable game devices and media players that deliver panoramic, high-resolution experiences for entertainment and planned Augmented Reality (AR)* applications”, said Steve Willey, Innovega CEO. “During this same period, we collaborated with partners to finalize initial specifications of launch platforms which include a screen size that is equivalent to a 240 inch television (viewed at a usual distance of 10 feet)”.

The lens uses ‘micro components’ which are so small that, when switched off, the user is able to focus normally on everyday objects. When switched on, it allows light from the display to pass through the center of the pupil, and light from the surrounding environment to pass through the outer portion of the pupil. Each of these sets of light rays produces an image on the retina simultaneously with the other set. They are superimposed to form a single integrated image.

While a consumer release of the product is likely 2-3 years away, the company is also working with DARPA for a military version of the device.

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Yesssss..... this would be awesome for AR games, no?

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Augmented Cinema Helps You "Meet Your Stranger"

Our friend Sander Veenhof is at it again with a promotion for the IFFR International Film Festival Rotterdam. Check it out!

Meet Your Stranger is a DIY 'film'. You play the starring role in a real life movie! Check in, choose a character and meet your opponent through a secret character in the public space. The scene you play improvising. Use your smartphone as a prompter. This really comes to life with a virtual scene in Augmented Reality.

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Here's a quirky/fun video from Vodaphone which recently ran a promotion in Hungary with Layar for a celebrity photo hunt. We're not sure what they're implying at the end with Lady Gaga, but... it's interesting :)

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We've been working on a new project for several months, and now it's finally available!* Head on over to Stiktu.com to check it out.

*select European countries only, for now.

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Sinterklaas was good to us today! I suppose you're not a tech company until you have a pingpong table in the office.

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We're in the Christmas spirit here at Layar now that it's December 1st! Case in point: our management team has "Elfed" themselves.

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Layar 6.0 including Vision is now available in the App Store, just in time for iPhone users to experience the awesome AR content in the latest issue of LINDA. magazine.

LINDA., the largest women's glossy in the Netherlands, partnered with Layar to create the first Dutch augmented magazine, showing infotainment and commerce to be a natural fit with augmented reality.

Read more about this new project on the Layar blog!

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A Sci-Fi lover's dream: The Rebel Alliance Battles the Galactic Empire in Augmented Reality.

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Starbucks is rolling out an AR app this holiday season. It shows you some animations on top of your cup, and lets you collect characters and share them online with friends.

What does everyone think of this kind of AR campaign? Will a big name like Starbucks help it take off?

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#arOCCUPYWALLSTREET - Saturday, November 12th @ Wall Street! 4:00pm

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Here's what's been going around the Layar inter-office email today: an amazing perspective street-art drawing of Lego men. We call it "analog augmented reality." :)

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Don't forget... Layar is on Instagram! Follow us for a look behind the scenes of Layar :)

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We've officially made our mark on the new office, installing this giant logo on the wall by the entrance. 

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Impressive live AR experience!