Internship - Ico Design (April 2016) | Jenelle Law
My final internship in London for DPS year was at ico Design for one month. Most of ico’s main projects were responsible for developing identities for small startups and entrepreneurs. They had an evident passion for branding food businesses such as SNOG and Benugo, which meant a lot of their work was featured on the high street. They also worked with large clients such as Topshop and London Luton Airport. I loved their whimsical and vibrant design style and was thrilled to be involved with their projects.
During my internship, I created illustrations for Beltane & Pop’s push pop packaging, as well as the design and prototyping for icoEx’s first kickstarter project, Kernel Cards, a handy tool to brainstorm for digital content strategies. One of the days, I also assisted the photographer in a food photography shoot at a Benugo store for their online ordering platform.
The friendly atmosphere at ico Design made work very enjoyable and I got along well with everybody in the team. The were around fifteen employees and I found that I enjoyed working in a studio of that size. I am definitely grateful they valued my design input and involved me in fun and creative projects. I learned a lot as the month flew by and wished that my internship could have been extended, but I had already scheduled a summer internship with Apple California. Since then, the team has been updating me on the progress of the projects I participated in. It’s very cool to see how my design work has manifested in the real world! ico has been brilliant and I am possibly thinking of returning, as the creative director and I have kept in touch with regards to future opportunities.
















