SpringPeople

  Founded in 2009, SpringPeople is a global corporate training provider for high-end and emerging technologies, methodologies and products. As master partner for Pivotal / SpringSource, Elasticsearch, Typesafe, EMC, VMware, MuleSoft and Hortonworks,...

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Recently, the term “growth hacking” has become a much talked-about phenomenon with the concerns primarily surrounding the doubt — whether it will or perhaps it already has redefined marketing. Some consider it as a revolutionary way of accelerating business growth, while many perceive it as just a buzzword for marketing. Marketing has been defined and redefined several times in many different ways over the years. However, at its core, marketing has always been concerned with lead generation. In this blog, we will attempt to give you a nuanced understanding of growth hacking and as we proceed further, we will comprehend how growth hacking changes the way we market.

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SpringPeople is celebrating the 7th Year of #CreatingExperts!  Join Us in our Celebration & Get exciting offers in all training. Also, Win exciting prizes in our lucky draw Contests!

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GROOVY AND GRAILS – ITS NOT THE END YET.

Groovy is an object-oriented programming language for the Java platform. Grails is an open source web application framework. So what is the link between them?

Well, Grails framework is developed in Groovy and both started their journey together in The Groovy Grails Company, which was later acquired by SpringSource in November 2008, which is Pivotal Now.

Now both are separate entities – when the Pivotal joint venture was spun-off by EMC and VMware in April 2013, Groovy and Grails formed part of its product portfolio. Pivotal ceased sponsoring Groovy and Grails from April 2015. That same month, Groovy changed its governance structure from a Codehaus repository to a Project Management Committee (PMC) in the Apache Software Foundation via its incubator. On the other hand founders and senior members of the Grail team joined OCI (Object Computing, Inc.), which became the official sponsor and took over the funding for the Grails project. While Grails core team retains full autonomy as to how the project will be developed and advanced, OCI is committed to increasing the exposure of Grails, and working to integrate Grails technology with other open source infrastructure technologies that OCI supports.

In spite of taking different course; most of the tech world still associate Groovy and Grail together while individually they have their own merits to prosper.

Groovy is basically Java but has dynamic language features like Python, Ruby or Pearl. But unlike others the learning curve is not steep for Groovy making it a more go to solution for Java developer. Groovy uses a Java-like curly-bracket syntax and most Java code is also syntactically valid for Groovy, although semantics may be different.

Most valid Java files are also valid Groovy files and groovy code can be more compact, because it does not require all the elements that Java requires. Groovy 2.0 also support modularity type checking, static compilation, Project Coin syntax enhancements, multi-catch blocks and ongoing performance enhancements using JDK7's invoke dynamic instruction. Groovy provides native support for various markup languages such as XML and HTML, accomplished via an inline DOM syntax.

Grails on the other hand is built on reused proven technologies like Spring and Hibernate and built a dynamic convention-over-configuration abstraction layer on top of them in order to really streamline the process. It is intended to be a high-productivity framework by following the "coding by convention" paradigm, providing a stand-alone development environment and hiding much of the configuration detail from the developer.

Even though Pivotal has ended support on Groovy & Grails, the technology demand is on rise. Median Salary of a Grails expert is £57,500 Per annum. #BeTheGroovyExpert – get Introduced to Web Application Development with Groovy and Grails training, which teaches Java developers the basics of Groovy and how to use the Grails framework to rapidly create sophisticated web applications.

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BIG DATA – THE GROWING NEED TO PREDICT AND DECIDE ACCURATELY

An article published by Times of India on May 8, 2016 mentioned, “Data scientists earning more than CAs, engineers" – from Gartner to IDC, everyone has predicted the demand for data and analytics resources will reach millions of jobs globally, but only one-third of those jobs will be filled. The emerging role of data scientist is meant to fill that skills gap.

Big data often refers to data sets that are so large or complex that traditional data processing applications are inadequate.

While the term “big data” is relatively new, the act of gathering and storing large amounts of information for eventual analysis is ages old. The concept gained momentum in the early 2000s when industry analyst Doug Laney articulated the now-mainstream definition of big data as the three Vs:

Variety – Data comes in all types of formats – from structured, numeric data in traditional databases to unstructured text documents, email, video, audio, stock ticker data and financial transactions.

Volume – Organizations collect data from a variety of sources, including business transactions, social media and information from sensor or machine-to-machine data. In the past, storing it would’ve been a problem – but new technologies (such as Hadoop) have eased the burden.

Velocity – Data streams at an unprecedented speed and must be dealt with in a timely manner. RFID tags, sensors and smart metering are driving the need to deal with torrents of data in near-real time.

However challenges include analysis, capture, data curation, search, sharing, storage, transfer, visualization, querying, updating and information privacy. For Big data to be analyzed for insights that lead to better decisions and strategic business moves, one would need a data scientist.

The term often refers simply to the use of predictive analytics or certain other advanced methods to extract value from data, and seldom to a particular size of data set. Accuracy in big data may lead to more confident decision-making, and better decisions can result in greater operational efficiency, cost reduction and reduced risk.

Big Data is one of the hottest topics in the tech world. Hadoop being the top technology on Big data, it’s relevance comes from its potential to disrupt the old ways of managing and processing data. However, without training, it is difficult to fully operationalize, analyze, or productize all your data. The most successful big data organizations are staffed by trained experts who can leverage best practices to execute faster and more effectively. Here's your chance to be a Big Data Hadoop Expert by taking the carefully selected courses below:

HADOOP ADMINISTRATION

Hadoop Administration training for System Administrators is designed for technical operations personnel whose job is to install and maintain production Hadoop clusters in real world. We will cover Hadoop architecture and its components, installation process, monitoring and troubleshooting of the complex Hadoop issues. The training is focused on practical hands-on exercises and encourages open discussions of how people are using Hadoop in enterprises dealing with large data sets.

At the end of Hadoop Administration training course, the participants will:

Understand Hadoop main components and Architecture

Be comfortable working with Hadoop Distributed File System

Understand MapReduce abstraction and how it works

Plan Hadoop cluster

Deploy and administer Hadoop cluster

Optimize Hadoop cluster for the best performance based on specific job requirements

Monitor a Hadoop cluster and execute routine administration procedures

Deal with Hadoop component failures and recoveries

Get familiar with related Hadoop projects: Hbase, Hive and Pig

Know best practices of using Hadoop in enterprise world

APACHE HADOOP & BIG DATA FOR DEVELOPERS

Apache Hadoop, the open source data management software that helps organizations analyze massive volumes of structured and unstructured data, is a very hot topic across the tech industry. This course enables you to use this technology and to become industry ready. Out of attending this course, a developer/architect can use Apache Hadoop with full confidence.

In this course, the partcipants will learn:

What is Big Data

What is Hadoop and why is it important

Hadoop Distributed File System (HDFS)

Hadoop Deployment

Hadoop Administration and Maintenance

Map-Reduce

Hive, Hbase, Flume, Sqoop, Oozie and Pig

Springpeople is also Hortonworks certified Education delivery partner. #BeTheExpert and know more on how to be a Hortonworks Certified Adminstrator, Apache Pig & Hive Developer, or a Data Science expert with us.

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GROWTH HACKING: IS THIS THE NEW BUZZ IN DIGITAL MARKETING WORLD?

Sean Ellis coined the term "growth hacker" in 2010. In the blog post, he defined a growth hacker as "a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth."

Andrew Chen introduced the term to a wider audience in a blog post titled, "Growth Hacker is the new VP Marketing" in which he defined the term and used the short-term vacation rental platform Airbnb's integration of Craigslist as an example. He wrote that growth hackers "are a hybrid of marketer and coder, one who looks at the traditional question of 'How do I get customers for my product?' and answers are with A/B tests, landing pages, viral factor, email deliverability, and Open Graph." In 2012, Aaron Ginn defined a growth hacker on TechCrunch as a "mindset of data, creativity, and curiosity."

In 2013, Sean Ellis along with Everette Taylor and team started GrowthHackers - an online community and software as a service (SaaS) that enables teams to manage the growth experimentation process.

Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business. Growth hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing or targeted advertising instead of buying advertising through more traditional media such as radio, newspaper, and television.

However, the question remains whether the term “Growth Hacking” is primarily a Silicon Valley buzzwords for start-ups to differentiate them from major corporates.

The answer lies in the fact that Growth Hackers have a different set of challenges to face vs. other marketers. The tools and tactics are also different:

Viral Acquisition: Leveraging built-in product features to encourage existing users to share your product with new users.

Paid Acquisition: There are many types. To name a few, search engine marketing, aka Google AdWords; Facebook ads; display ads; mobile ads; radio, TV, OOH (out-of-home), and many others all can be part of one’s arsenal – but they don’t provide accurate enough source attribution for most growth hackers; and finally, affiliate marketing, or providing incentives to third-party marketers who then promote your product for you and take a cut of the revenue.

Call Centers / Sales Teams: Surely building a sales teams do not count as “growth hacking,” but recently a new trend is emerging: leveraging outsourced low-cost labor to help support a startup’s efforts (usually in the Philippines, sometimes college interns). These workers can do anything from massively e-mail your prospective customers to create hundreds of SEO-friendly pages. In these cases, I would consider it a form of “growth hacking.”

Content Marketing: Leveraging blog posts, infographics, and viral videos to increase brand awareness and site traffic. Turn those visitors into users. E-mail Marketing: If you believe a growth hacker’s job is not just to increase new users/customers but also to engage them or encourage them to spend more money, then e-mail marketing is a significant part of their arsenal.

Search Engine Optimization (SEO): Don’t be fooled: what most mainstream SEO books and articles talk about is very different from what startups do for SEO. Startups that use SEO effectively build scalable infrastructure that applies to tens of thousands or millions of pages. Most of the SEO theory on the web is focused on ranking for just 5-10 keywords.

A/B testing and Analytics: Though this is not an acquisition method, there is no doubt that heavy data analytics and A/B testing helps a growth hacker improve their acquisition and conversion funnels.

We at SpringPeople understand your business is not like any other. And considering the specific marketing challenge we bring you the course certification on Digital Marketing with a thorough assessment of your skills and competencies and an in-company designed training program highly relevant to your organization/individual and your team – anything from an interactive workshop series to a complete conference. Get certified and #BeTheExpert.

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HADOOP – THE ‘ELEPHANT’ WITH STORAGE AND PROCESSING FUNCTIONALITY

Most of us must have seen Hadoop logo – a cute yellow elephant, very unlikely of an open-source software framework for distributed storage and distributed processing of very large data sets on computer clusters built from commodity hardware. Well, there is a story behind it.

It began in the end of last millennium when World Wide Web started becoming a phenomenon and automated search engines were not just another university-led research area but a necessity for the entire community. Several search engine start-ups like Yahoo and AltaVista were born in this era. One such project was an open-source web search engine called Nutch – the brainchild of Doug Cutting and Mike Cafarella. They wanted to invent a way to return web search results faster by distributing data and calculations across different computers so multiple tasks could be accomplished simultaneously. During this time, another search engine project called Google was in progress. It was based on the same concept – storing and processing data in a distributed and automated way so that relevant web search results could be returned faster.

In 2006, Cutting joined Yahoo and took with him the ‘Nutch’ project as well as ideas based on Google’s early work with automating distributed data storage and processing. The Nutch project was divided- the web crawler portion remained as Nutch and the distributed computing and processing portion became Hadoop (named after Cutting’s son’s toy elephant; and hence the logo). In 2008, Yahoo released Hadoop as an open-source project. Today, Hadoop’s framework and ecosystem of technologies are managed and maintained by the non-profit Apache Software Foundation (ASF), a global community of software developers and contributors.

One of the top reasons that organizations turn to Hadoop is its ability to store and process huge amounts of data – any kind of data – quickly. With data volumes and varieties constantly increasing, especially from social media and the Internet of Things, that’s a key consideration. Other benefits include:

Scalability – You can easily grow your system simply by adding more nodes. Little administration is required.

Computing power – Its distributed computing model quickly processes big data. The more computing nodes you use the more processing power you have.

Flexibility – Unlike traditional relational databases, you don’t have to preprocess data before storing it. You can store as much data as you want and decide how to use it later. That includes unstructured data like text, images and videos.

Fault tolerance – Data and application processing are protected against hardware failure. If a node goes down, jobs are automatically redirected to other nodes to make sure the distributed computing does not fail. And it automatically stores multiple copies of all data.

Low cost – The open-source framework is free and uses commodity hardware to store large quantities of data.

The Hadoop framework itself is mostly written in the Java programming language, with some native code in C and command line utilities written as shell scripts. Though MapReduce Java code is common, any programming language can be used with "Hadoop Streaming" to implement the "map" and "reduce" parts of the user's program. Other projects in the Hadoop ecosystem expose richer user interfaces.

At SpringPeople, weather you are developer or an administrator, we have a tutorial for you to #BeTheExpert. Being the Hortonworks training and certification partner, Spring People brings to you Hortonworks Certified Hadoop Adminstration Courses:

HDP Operations: Hadoop Administration I

This course is designed for administrators who will be managing the Hortonworks Data Platform (HDP) 2.2. It covers installation, configuration, maintenance, security and performance topics.

HDP Operations: Hadoop Administration 2

This course is designed for experienced administrators who manage Hortonworks Data Platform (HDP) 2.3 clusters with Ambari. It covers upgrades, configuration, application management, and other common tasks.

Apache Hadoop, the open source data management software that helps organizations analyze massive volumes of structured and unstructured data, is a very hot topic across the tech industry. As a developer you can take Apache Hadoop & Big Data For Developerstutorial where we enable you to use this technology and to become industry ready. The training is focused on practical hands-on exercises and encourages open discussions of how people are using Hadoop in enterprises dealing with large data sets.

Kick Start your Hadoop Career with SpringPeople!

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CHALLENGES OF DIGITAL TRANSFORMATION – MULESOFT’S ANYPOINT PLATFORM AT YOUR RESCUE.

Mulesoft’s Anypoint Platform was introduced in 2013 around the same time they raised new funding of $37 million from Salesforce, NEA and others. As more and more businesses are complex tech-driven and often on a fragmented format with multiple data sources, APIs, cloud and mobile apps – they are in dire need to streamline these endpoints. Anypoint platform provides that API-led hyper-connectivity by connecting applications, data sources and APIs, in the cloud or on-premises.

Although its is primarily a integration platform as a service (iPaaS) approach, Anypoint platform also is designed to be an integrated set of Mulesoft’s individual products that can be utilized separately or all on a single platform.

The current suite of tools highlighted by Mulesoft includes:

Mule runtime – The heart of the system and claims to be industry’s only unified platform that combines data and application integration across legacy systems, SaaS applications, and APIs with hybrid deployment options.

Design center – Offers low-friction development tools to design APIs, implement data and application integration flows, and build connectors.

Management center – Unified web interface to manage API users, traffic, SLAs, underlying integration flows, etc.

Anypoint connectors – Pre-built application connectors to popular endpoints, these are out-of-the-box connectors from Mulesoft’s ecosystem providing quick connectivity to thousands of REST and SOAP APIs. It also provides a DevKit and encourages developers to build their own reusable connector.

Anypoint exchange – The sharing and development platform that contains the complete listing of connectors, templates, examples and APIs.

Runtime services – In the cloud or on premise suite of platform services the contains –

Anypoint Fabric

Enterprise security

Anypoint VPC

CloudHub

Anypoint MQ

With Mule as its core runtime engine the rest of the platform is built with open technologies to promote developers to collaborate and adopt.

Mulesoft illustrates this platform in https://www.mulesoft.com/platform/enterprise-integration

According to a recent survey by Mulesoft, 56 percent have an API strategy in place. Another 35 percent sense the urgency to have one in place by the end of 2016. Based on its survey of 800+ IT decision makers globally, there is a major disconnect between what is expected of IT by the business and what IT teams can actually deliver. Which looks like a death trap for any organization, MuleSoft can be a savior, as it makes it easy to connect the world's applications, data and devices. With our market-leading Anypoint Platform™, companies are building application networks to fundamentally change the pace of innovation. MuleSoft’s API-led approach to connectivity gives companies new ways to reach their customers, employees and partners. Organizations in more than 60 countries, from emerging companies to Global 500 corporations, use MuleSoft to transform their businesses.

MuleSoft claims it currently supports billions of transactions on a daily basis, and that its software is used in production by thousands of enterprises including behemoths such as Target, Unilever, ebay and MasterCard. It is also recognized as a Leader in Gartner’s Enterprise Integration Platform as a Service (iPaaS), Worldwide Magic Quadrant for 2 years in a row in 2015.

SpringPeople is the Exclusive and Master Education Delivery partner of Mulesoft in India. In our instructor-led class on Mulesoft CertifiedAnypoint Paltform Essentials, participants will get hands-on experience in using Anypoint Studio to build integration applications to connect to SaaS and on-premise applications and data, using the Anypoint Platform for APIs to define APIs with RAML and then implementing them as web services using Anypoint Studio and APIkit and Deploying & running applications in the cloud or on-prem. The Advanced Anypoint Platform Development training, after you are through with the essentials, builds upon basic Mule skills learned in Mule Essentials, CloudHub Essentials, or Anypoint Platform Essentials training, and extends to advanced Mule concepts and problem solving. Many advanced development practices will be taught in addition to the specific topics listed below, as developers gain more self-sufficiency around problem solving with Mule.

Get Certified and #BeTheExpert in Mulesoft with SpringPeople.

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CHICKEN OR EGGS? YOUR ANSWER COULD GET YOU HIRED!

Have you heard these questions?

How many times heavier is a mouse to an elephant?

What would be the name of your first music album?

Why are manholes round?

Now those are some mind-numbing questions, which will boggle your mind. Add to that the pressure of being in an Interview and you come across as clueless. That is exactly what you must avoid should a curveball come your way during an interview.

Interview is a way to assess how well you fit in the job and the organization. Most progressive organizations today are built on their culture, something they cherish and celebrate. Resultantly, the interview questions have also evolved. The Interviewer today wants to know you on a more detailed level and for that the tactics are varied. Let’s take a look at some odd but interesting questions that you may have to bat.

Q. If I called your Manager and asked what your most annoying trait is, what would they say?

We either sink or swim under pressure, right? This question aims to assess your confidence and response under pressure. The answer they are really looking for simply is what your weakness is. We suggest that you own your weakness but in a way that it is a hiring plus! A good answer: My manager would tell you that I am obsessed with details. I have bugged her with multiple questions for a task at hand until I had all information I needed. What the answer reflects is your attention to detail and no quit spirit. For a coding or writing based job, this is perfect.

Q. If you had the Job Genie with a one time offer, what job would you ask for?

Tackling this one is a little tough especially if you aren’t a creative thinker. Your response needs to be interesting, upsell your skills and be in the realm of your industry. So blend a little whimsical into your answer. Say you are interviewing to be Marketing Specialist at SpringPeople. Your response: “I’d ask to be the Marketing Director at SpringPeople so I could lead a talented team with my extensive online marketing experience with two objectives: Brand the company as the go-to Training Team and stretch the client base across the Indian subcontinent.” It is ok to flatter the interviewer and the company provided you know your stuff.

Q. If you could ask me anything right now, what would you ask me?

The role reversal challenge! This is your chance to show you are interested in their company. Never go for an interview without your research about the job, the employer and the owner. That’s because this question is an opportunity to tell them just that.

Steer clear of questions about salary, vacation or anything mundane that you will be informed of during orientation. Instead, show off your preparation! Ask if you will get to work on the creative project that’s in the news because you are smitten by it and are excited about the possibilities it offers to the world. This will possibly lead to an open discussion. Don’t let your guard down though. The interviewer is still at work and your inquisitiveness will definitely get you brownie points.

Q. If you were a millionaire and didn’t have to work for a living, what would you do?

Really what they want to know is what you’d rather do than work. You can be honest but you must figure a way out to tie your dream to the role you are interviewing for. You cannot show you are uninterested in what you currently do! If you write code for a living and what you really want to do is trek across the Himalayas, an answer like this will stump their minds out: If I could, I would trek across the entire Himalayan Range and while am at it I’d create an app that’d allow folks to see my entire journey whenever they wanted. I’ll bring the mountains to people.”

These are just few questions that will play on the psyche to baffle you and see how you respond. Some interviewers will also throw in completely unrelated questions like “What animal are you?” or “Do you believe in ghosts – Why or why not?” They are just having fun and so should you. Regardless to what unique questions come your way, go at it with one goal in mind – You want that job – and don’t shy away from coming across as interesting and impressive.

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6-STEP INTERVIEW PREP PLAN - THE GAME IS ON!

“Find out what you like doing best and get someone to pay you for doing it.” –Katherine Whitehorn

Now, wouldn’t we all want just that! If you can harness one takeaway from the sentence above, we recommend using the science of reasoning behind it and applying it to your interview preparation process. Once you can do that, there is no reason why you will not get hired. However, when most candidates prepare for an interview the focus is pretty shortsighted, limited only to their skills.

How well you do in any interview depends on three things:

Ablities

Communication

Preparations

The three must work in tandem to reflect how your personality is the most competent HR solution for the role. Your abilities and communication skills are unalterable in a short span of time. However, your level of preparation for the interview can be the difference between “Thank You, we’ll be in touch” and “When Can You Start”?

The three must work in tandem to reflect how your personality is the most competent HR solution for the role. Your abilities and communication skills are unalterable in a short span of time. However, your level of preparation for the interview can be the difference between “Thank You, we’ll be in touch” and “When Can You Start”?

SpringPeople brings you few significant aspects of interview preparation which are victims of oversight and go untouched, leading to distress during interview. When preparing for the interview, besides focusing on what you know, SpringPeople recommends a holistic interview preparation process:

Research the Role: Your preparation must begin with completely knowing the job you’ve applied for. The job duties, the skills needed to handle those duties, the job in the context of the industry and so on. Knowing where you stand in the hierarchy of the department/job industry is also about streamlining where you want to reach eventually.

Capabilities and Skills: If you don’t know what makes you right for the role, then how is the interviewer supposed to know that? Identify the key duties for the role. Follow that with listing the key skills needed to fulfill those duties. At this point, you look at whether or not you have those skills and at what level of expertise. For instance, you may be familiar with Mobile Technologies but how many of them are you really an expert of? Your expertise may only be Android. A realistic view of your potentials is a strong armor during the interview.

Value Addition: When preparing for an interview know what value you can create for the company and how. This question is often morphed as “Why should we hire you over other candidates?” You need to dig into your experiences be it academic or professional. The key is a structured answered which shows you will be valuable. Don’t tell them why the other person isn’t capable. Tell them why you are the smart choice.

Organizational Culture: A clash of working styles with the organization will not make for a comfortable work environment. A personality mismatch will cause you grief. An individual who works best in a relaxed work environment with little micro-management will be stiffened in a Japanese company which is about a strict, closely supervised work culture. For instance, at SpringPeople theculture is open, progressive and ideas driven. Therefore, someone who is unable to work with evolving concepts will be a misfit.

Practice, Practice, Practice. This is the final key. Do not undermine the power of practice. The more you practice various scenarios, the more comfortable you’ll be during the interview.

There is always an element of chance. But we believe a solid preparation process has a direct impact on your confidence and there is nothing that stops a confident person who knows how good they are and are not shy of telling the world just that. So, prepare well. Use our tips and all the best.

If you are interested in being part of the eLearning industry, come work with one of the best. Here are the current Career Opportunities at SpringPeople.

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SOCIAL LEARNING – WHAT? WHY? AND BENEFITS.

According to a recent study, “the number of students taking at least one online course increased by over 570,000 to a new total of 6.7 million”. That’s almost a 1000% increase over 10 years.

Hey but hang on, social learning and learning online – how is it similar? Well let’s start with what is social learning?

In simple terms, social learning is learning from and with others. Collaboration is the BIG word here. This can either happen online (over popular social media tools like LinkedIn, Facebook, Twitter, etc) or offline (during group discussions, classroom sessions over coffee, or during conferences).

Now that we have established social learning is definitely possible online, more so with the “devices & mobiles” experiencing a growth year on year, lets see how we can use the ever so popular social media’s standard communication and collaboration features?

Every social media forum has comments, posts, instant messaging, group discussion boards, wikis, video chats, and so on to make one smarter. Following and leveraging each of these and you have won half the battle.

Additionally, one can always building virtual communities, own and drive, thus encourage networking and a forum to share ideas, share knowledge and curate new inputs into a knowledge centre.

But do you wonder who can benefit from Social Learning? Well according to Spring People, social Learning is both for learners and businesses. As per the 70/20/10 Model for Learning and Development, most of us pick, 70 percent of our knowledge from our on-the job experiences, 20 percent from interactions with others and 10 percent from structured or formal training. Using social learning clearly facilitates learning by interaction through others.

Individuals and specially the Millennials are undoubtedly becoming a sizable part of the overall learner population. As much as they are hooked to their mobile device, they are used to networking, leveraging social media, and adapting quickly to social learning.

Social learning empowers learners: There is greater application of the learning on the job as learners have greater control over their learning.

Similarly a Business will see value in social learning as it connects disengaged learners, helps learners self-organize and facilitates collaboration. Additionally while social learning can be applied to supplement varied training needs, it is very effective for new initiatives including specific change management mandates.

Bottomline, Social learning is relevant for all organizations (small/medium or large) and individuals. If one selects initiatives that, facilitates participation, collaboration and have a common goal thru techniques like discussion, sharing, creating a community spearheaded by a panel of experts, it has been proven to be a successful way of overall growth.

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THE PERFECT BLEND: LURE OF GAMING & PERKS OF TRAINING

Think back to your school days. Which are the concepts that stuck? We can bet the ones you recall even today are those that were personalized or taught through fun activities. Isn’t that right?

The human brain responds better to intrinsic motivators. Take for example the app Zombies, Run! It motivates you to run because you want to know what happens next. For someone who loves Zombies and the supernatural, this can be highly addictive and a great incentive to stay fit. It pushes on the mind’s motivational triggers!

That is more important than ever today. Did you know that 70 per cent of business transformation efforts fail due to lack of engagement? Adapting to changing technologies, dynamic business environments, aggressive competition, market conditions and changing customer behavior requires an empowered workforce. But, if the employees just don’t have their heart in learning, what good is the investment training, whether it is outsourced or internal?

The remedy lies in a learning platform that grips the participant by recognizing and rewarding them while creating a sense of achievement and completion. No better way to do that than Game-Based eLearning (GBL) training modules. A Talent LMS survey in 2015 found 79 per cent participants mentioned they’d be more productive and motivated to learn with GBL. No surprise then that over 40 per cent of global 1000 organizations are turning to gamification elements for employee training.

Gamification in eLearning means using gaming techniques to digitally engage and inspire learners by offering a customized experience. Whether it is a corporate or an education institution, the primary goal of eLearning is progress through engagement. Of course eLearning offers other benefits too.

ELearning has evolved to include GBL because the learner today must be enthralled. The increasing global market for gamification positively points towards an increasing adoption of gamification with its revenue expected to cross $10 billion by 2020. Gamification in eLearning management has found acceptance due to the impact it can and is making.

GBL is favorable on multiple levels. The direct beneficiary is clearly the learner. There has never been a more captivating platform to learn than that offered by Gamification. Imagine playing a Call of Duty game while you learn about varied Web Technologies. Every mission is a learning opportunity to tackle every aspect of different frameworks to develop APIs and web application. The learner chooses his path, sayJavaScript, and battles his way from the beginner to the expert stage until he/she earns their badge of honor and move on to the next learning mission! Can you imagine the pull this form of learning can offer? It will be phenomenal and rest assured a learner will not quit. GBL offers complete freedom to a learner. Freedom to fail, to learn in a supportive environment, to try repeatedly without being judged and learn while indulging in some healthy competition.

Speaking from a global level, SpringPeople believes that gamification is the future and also the solution to a major global challenge. The skills gap is real and it is catching up. The challenge exists due to a myriad of reasons like cost saving measures by corporates, employee disengagement, rapid technological advancements, globalization and an out of commission educational system. We firmly believe thateLearning propelled by gamification has the might to shorten this skills gap, if not eliminate is completely. Corporates are realizing this and each year more of them prefer GBL trainings over regular eLearning. An engaged learner also translates to a fast learner who can take on additional responsibilities.

The possibilities and opportunities are plenty. The key is using GBL to the learners’ and industry’s advantage. Big Data and Integrate Analytics become more critical than ever in shaping the future of eLearning industry working in tandem with GBL. Personalization is the key to maximum learning impact. How one individual learns is vastly varied from another. With GBL, Big Data and predictive analysis, the potential to create a highly intuitive, responsive and learner driven learning platform is a definite reality, one that will change learning behavior forever.

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WHY PARTNER WITH THE BEST FOR YOUR CAREER BOOST? WHY CHOOSE SPRINGPEOPLE?

An Informative Read on SpringPeople Trainings and eLearning

Our learners, mostly IT Professionals, often want to know about the whole experience of skill enhancement through SpringPeople. We understand that investing resources, monetary and others, is a critical decision. Therefore, we want to make all efforts to clarify all concerns around eLearning and training with SpringPeople.

ELearning by definition refers to learning through online technology and an electronic medium like desktops, tablets, iPads, smartphones, laptops and so on. Elearning can be used to complement knowledge exchange in a classroom or be completely online. At SpringPeople we facilitate eLearning by offering high quality, technical courses focused on emerging technologies, methodologies and products.

ELearning, in general, offers multiple advantages over ILT, some of which are:

On demand access allows for courses to be accessed per convenience

Freedom to Fail as the learning environment is private

Self paced learning is possible

Cost effective overall

Time efficient as it fits into the learner’s schedule

Most of these and more (as you’ll read ahead) are offered through the SpringPeople platform. For starters, we encourage interactivity during all our trainings. Interactivity refers to communication between the learner and the content author. Our instructors would usually advise on the protocol for each session.

Trainings at Spring People

We often receive questions about Trainings available at SpringPeople. Our team’s (management and instructors) diligence, preparation and research for each Course directly impact the participants’ satisfaction.

Does SpringPeople create its own courses?

At SpringPeople we do not create courses; we deliver them to participants. Technology experts, who either created the technology or are skilled at using it, develop these courses. SpringPeople is an adept corporate training delivery agent for these courses.

SpringPeople partners with leading technology businesses to deliver their Certified trainings online. We work with some of the leading global names in the technology industry like Pivotal/SpringSource, Mulesoft, EMC, VMWare, ElasticSearch, HortonWorks and so on. We are among a select few global delivery partners for these tech vendors. SpringPeople complete course offerings here.

Most of our trainings are presented online. For those sessions delivered in class, an online-version is always available. The hours for completion, of course, vary. More on Online Training Here.

How long will the each course take to complete?

The durations are varied for all courses and range between 8 to 36 hours, spread across few days for longer sessions. All SpringPeople courses are aimed at providing in-depth knowledge of the subject at hand. As a result, you will find a lot of practice questions and online lab work to assess and augment your proficiency of the subject. It is hard work but you’ll be an expert on the topic post course completion.

We would like to highlight that completion of the course, does not Certify you. To get Certified, you will need to take the Certification Test after completing the Training. More on Certifications here.

Why should I sign up with SpringPeople?

SpringPeople is a master partner for some of the leading, global technology companies. Not many companies in India can boast of that. Our trainings have advanced careers of over 20,000 professionals in the last 5 years. That shows in the Customer Ratings we receive from our customers; a consistent 9/10. We are constantly revising our Course Offerings to match market needs and our instructors’ sessions are backed with years of experience.

Additionally, we make all efforts to provide pre and post learning support besides the training sessions. We have a team of experienced and skilled instructors for each course, who are available to answer course related questions. Our courses are scheduled on an ongoing basis to offer flexibility to attendees. Some courses are offered on weekends. You may want to consult the Online Training Calendar to see what schedule works for you. Find Training Calendar Here.

How do I sign up for a course?

Signing up is simple. While you are on the Course page, click ‘Register Now’ and you will be guided through a simple process to make a payment and register yourself.

After you register, emails with instructions on accessing/attending the course will be sent to your registered email address. No additional software is needed for SpringPeople Trainings. Before the session goes live, a link will be emailed to you. You will need to click the link to access the course. You will, however, need a delivery medium (Laptop, Phone, Tablet or Desktop) with a working, hi-speed Internet Connection and functioning speaker system.

We are often asked about our take on refunds. SpringPeople thrives on Customer Satisfaction. So, if you are not satisfied with the course (for any reason), we are happy to offer a complete refund. However, conditions do apply. Read Here.

Our objective at SpringPeople is to prepare participants for the changing technological landscape and make them an authority in that subject. We are relentless in our ambition to do this and we do this with confidence and candor.

Still have questions? Email [email protected] or Send us a message.

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MAKE A FLOURISHING CAREER IN ELEARNING – KNOW FROM THE EXPERTS HOW?

Who knew that someday learning, teaching and earning would be bundled into a career choice? Well that’s what’s happened in this information era! What we just described above is a real career choice; that of an eLearning professional.

ELearning professionals work in an interesting world where the learning never stops. For those who believe in reinventing themselves through learning about varied subjects, an eLearning career offers it all. Whether you are creating the content or delivering it, every new topic is an opportunity to open a door into a new world. You get to dive deep because your subject matter needs to be detailed.

As an eLearning professional, you may either start in the eLearning industry at an entry level or step into it by way of your expertize. For example, trainers at SpringPeople have extensive experience working with the technologies and are able to talk with authority on the subjects while conducting trainings.

ELearning, as a profession, is demand driven. The suppliers are aplenty. Globally speaking, organizations are becoming more receptive towards eLearning as a way to upgrade employee skills. The current adoption rate amongst corporates is 13 per cent, as per a Global Industry Analysts (GIA) report. This number is expected to stay consistent till 2017. As the market grows, so does the requirement for eLearning professionals.

This means eLearning professionals need to be distinct in their content, delivery style and the overall learning experience. To stay ahead of competition, eLearning professionals need to be constantly creative in all aspects so as to be distinguishable. Repetitions should be minimal and quality high. They must research better, understand audience needs and deliver impressionable presentations.

At SpringPeople, we constantly marvel at how intensively our trainers prepare for all trainings. They strive to deliver a challenging training session that pushes participants’ intellectual boundaries. Effort is made to understand the participants learning patterns, fine-tune training content and its delivery so as to offer a maximum learning outcome. It is double the work for our trainers but the results make it worthwhile. These Client Testimonials say it all!

Besides the creative reinvention in delivery, an eLearning professional is able to build a strong human capital network. These professionals get to work with SMEs, graphic designers, technical experts and so on; each with their unique skills and perspective on eLearning. This network of knowledge banks is invaluable for any working professional not just in the present but on their road ahead as well.

Additionally, eLearning professionals work with the latest technologies to ensure a relatable content delivery to participants. Technology developers rely on eLearning professionals to test drive new software or technology, participate in surveys and contribute to market studies. In short, ELearning professionals get to drive the future of eLearning technologies and get compensated handsomely for it.

An eLearning career, besides offering material and networking benefits, also presents an opportunity to make an impact. When participants leave Training Rooms, they are expected to be resourceful powerhouses of information and knowledge. The onus of making that happen through content quality and delivery lies on the eLearning professional. This does make the eLearning profession a highly rewarding one. IT professionals who have taken courses through SpringPeople often reach out to their Trainers to share stories of the next promotion or a new global IT initiative all thanks to the knowledge they gained from their trainings at SpringPeople. We have to say this does make us swell with pride.

What makes this discussion more relevant is the expanding eLearning market in India. The same GlA report highlights that the Indian market is leading the way in adopting self-paced learning at an astounding rate of 55 per cent. This trend is slated to keep up, making the eLearning career a high-demand one. With the markets giving their blessings and an undeniable professional worthiness, the eLearning career is here to stay.

We, at SpringPeople, are excited to be part of this forthcoming change and hope to work with an increasing number of talented eLearning professionals. If you are looking to build a career in eLearning and/or be a Corporate Trainer at SpringPeople, contact us [email protected].

[learning-springpeople-blog]

CLOUD COMPUTING: THE SERVICE MODELS AND INDUSTRY STATISTICS

“Ultimately, the cloud is the latest example of Schumpeterian creative destruction: creating wealth for those who exploit it; and leading to the demise of those that don’t.” - Joe Weinman, Senior VP at Telx and author of Cloudonomics: The Business Value of Cloud Computing

In my previous blog “Cloud Computing: The Preface” we discussed the definition and characteristics of Cloud Computing. In this article let’s get into more details of the service models.

Though service-oriented architecture advocates "everything as a service" (with the acronyms EaaS or XaaS) cloud-computing providers offer their "services" according to different models, which happen to form a stack: infrastructure-, platform- and software-as-a-service.

Infrastructure as a service (IaaS)

Infrastructure as a Service (IaaS) is a form of cloud computing that provides virtualized computing resources over the Internet. In an IaaS model, a third-party provider hosts hardware, software, servers, storage and other infrastructure components on behalf of its users. IaaS providers also host users' applications and handle tasks including system maintenance, backup and resiliency planning.

IaaS platforms offer highly scalable resources that can be adjusted on-demand. This makes IaaS well suited for workloads that are temporary, experimental or change unexpectedly.

Other characteristics of IaaS environments include the automation of administrative tasks, dynamic scaling, desktop virtualization and policy-based services.

IaaS customers pay on a per-use basis, typically by the hour, week or month. Some providers also charge customers based on the amount of virtual machine space they use. This pay-as-you-go model eliminates the capital expense of deploying in-house hardware and software. However, users should monitor their IaaS environments closely to avoid being charged for unauthorized services.

In 2016, spending on public cloud Infrastructure as a Service hardware and software is forecast to reach $38B, growing to $173B in 2026. SaaS and PaaS portion of cloud hardware and infrastructure software spending are projected to reach $12B in 2016, growing to $55B in 2026. The following graphic provides an overview of spending on public cloud infrastructure worldwide from 2015 to 2026.

Platform as a service (PaaS)

Platform as a service (PaaS) is a cloud computing model that delivers applications over the Internet. In a PaaS model, a cloud provider delivers hardware and software tools - usually those needed for application development - to its users as a service. A PaaS provider hosts the hardware and software on its own infrastructure. As a result, PaaS frees users from having to install in-house hardware and software to develop or run a new application.

PaaS does not typically replace a business' entire infrastructure. Instead, a business relies on PaaS providers for key services, such as Java development or application hosting. For example, deploying a typical business tool locally might require an IT team to buy and install hardware, operating systems, middleware (such as databases, Web servers and so on) the actual application, define user access or security, and then add the application to existing systems management or application performance monitoring (APM) tools. IT teams must then maintain all of these resources over time. A PaaS provider, however, supports all the underlying computing and software; users only need to log in and start using the platform – usually through a Web browser interface.

Most PaaS platforms are geared toward software development, and they offer developers several advantages. For example, PaaS allows developers to frequently change or upgrade operating system features. It also helps development teams collaborate on projects.

Software as a service (SaaS)

Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet.

SaaS removes the need for organizations to install and run applications on their own computers or in their own data centers. This eliminates the expense of hardware acquisition, provisioning and maintenance, as well as software licensing, installation and support. Other benefits of the SaaS model include:

Flexible payments: Rather than purchasing software to install, or additional hardware to support it, customers subscribe to a SaaS offering. Generally, they pay for this service on a monthly basis using a pay-as-you-go model. Transitioning costs to a recurring operating expense allows many businesses to exercise better and more predictable budgeting. Users can also terminate SaaS offerings at any time to stop those recurring costs.

Scalable usage: Cloud services like SaaS offer high scalability, which gives customers the option to access more, or fewer, services or features on-demand.

Some avid learners, who are keen to know how we at SpringPeople are bringing some of the best tech gurus to share their Cloud computing knowledge, may visit our plethora of courses on Cloud Computing and get a good understanding of the important aspects of cloud, the tooling used, and how to engineer applications to work in the cloud.

Apache Hadoop & Big Data

Apache Spark and Scala

Hadoop Administration

Amazon Web Services Cloud Computing

Openstack

Microsoft Azure Design, Config & Impl

MongoDB

Puppet

Cloud Testing

Cassandra Crunch

Apache Spark

Chef

Git

Data Science-Big Data Analytics for Business

Developing Applications with Cloud Foundry

AWS Architecting

AWS Operations

AWS Security

Big Data Analytics on Hadoop

Cloud and IT as a Service for Business Transformation

Cloud Computing

Cloud Computing Infrastructure

Pivotal Cloud Foundry Immersion

Cloud Infrastructure and Services (CIS) (EMC)

Cloud Tiering Appliance

Cloud Security

Data Center UCS

Data Analyst

Google App Engine

HBase

Hbase Impala Flume

Hive

IT-as-a-Service Planning and Design

KVM

Mahout

Developing Microsoft Azure Solutions

MongoDB Admin

Neo4j

Pig

Salesforce for Administrator

Salesforce for Developer

Salesforce for Managers

Storm

vCloud Automation Center: Install, Configure, Manage (VMware)

vCloud Director: Install, Configure, Manage (VMware)

Virtual DC & Cloud Infra

AWS Developer Certification

AWS DevOps Certification

AWS SysOps Certification

Magento For Beginners to Advance

Be a cloud Expert with SpringPeople and propel your career forward to cash in on a multi billion dollar industry.

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THE EVER CHANGING WORLD OF MOBILE TECHNOLOGY AND APACHE CORDOVA (FORMERLY PHONEGAP)

While the consumer world is rapidly shifting to mobile-first delivery of information, with smart phones rapidly becoming the vehicle for doing everything from sending and receiving mail to depositing cheques, the same transition in the business world likely will take years.

Successfully shifting from on-premises delivery of IT services to mobile IT, however, is not limited to solving technical challenges. With the advent of intuitive, fun-to-use applications in the consumer marketplace, employees increasingly expect their business applications to match the user experience of their personal apps. That has led to a rise in demand for IT professionals who understand gamification and how to deliver an intuitive user interface (UI) and good user experience (UX).

Since the start of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a mobile phone, GPS navigation device, an embedded web browser and instant messaging client, and a handheld game console. Many experts argue that the future of computer technology rests in mobile computing with wireless networking.

Apache Cordova (formerly PhoneGap) is a popular mobile application development framework originally created by Nitobi. Adobe Systems purchased Nitobi in 2011, rebranded it as PhoneGap, and later released an open source version of the software called Apache Cordova. Apache Cordova enables software programmers to build applications for mobile devices using CSS3, HTML5, and JavaScript instead of relying on platform-specific APIs like those in Android, iOS, or Windows Phone.

It enables wrapping up of CSS, HTML, and JavaScript code depending upon the platform of the device. It extends the features of HTML and JavaScript to work with the device. The resulting applications are hybrid, meaning that they are neither truly native mobile application (because all layout rendering is done via Web views instead of the platform's native UI framework) nor purely Web-based (because they are not just Web apps, but are packaged as apps for distribution and have access to native device APIs). Mixing native and hybrid code snippets has been possible since version 1.9.

We at SpringPeople can make you the expert with our PhoneGap training. While it sounds very optimistic, here’s what you know at the end of the course:

Build mobile JavaScript applications using jQuery Mobile

Understand the overall architecture of PhoneGap apps and the develop, build, deploy process

Work hands on with the tool chain for creating PhoneGap apps for mobile platforms

Learn to make smart design plans based on the capabilities of mobile JavaScript

Access mobile device hardware, such as cameras, using PhoneGap's JavaScript APIs

Interact with remote services from a PhoneGap app

#BeTheExpert with SpringPeople and renew your career in mobile application development.

[learning-springpeople-blog]

INTERNET OF THINGS: THE PRESENT AND THE FUTURE?

The “Internet of things” (IoT) is becoming an increasingly growing topic of conversation both in the workplace and outside of it. It’s a concept that not only has the potential to impact how we live but also how we work.

In simple terms, Internet of Things refers to devices that collect and transmit data via Internet. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure. Experts estimate that the IoT will consist of almost 50 billion objects by 2020. The term has now given rise to new technologies like smart grids, smart homes, intelligent transportation and smart cities.

Kevin Ashton, cofounder and executive director of the Auto-ID Center at MIT, first mentioned the Internet of Things in a presentation he made to Procter & Gamble in 1999.

Although the concept wasn't named until 1999, the Internet of Things has been in development for decades. The first Internet appliance, for example, was a Coke machine at Carnegie Melon University in the early 1980s. The programmers could connect to the machine over the Internet, check the status of the machine and determine whether or not there would be a cold drink awaiting them, should they decide to make the trip down to the machine. Even far back in 1974, ATMs are some of the first IoT objects.

IoT could support total services spending of $235 billion (around £155 billion, AU$320 billion) in 2016, up 22% from 2015, according to Gartner. The analyst company also thinks that 6.4 billion connected things will be in use worldwide in 2016, up 30% from 2015, and this number will reach 20.8 billion by 2020.

It's predicted that there will be billions of devices on the IoT, but will the future really be like this? "There are good reasons to think that it won't," says Michael Barkway, consultant at The Technology Partnership (TTP), who think it's the web's cheap 'many-to-one' model that has driven revolutionary change. "For the IoT, the cost model is many-to-many, and the issue of who pays makes a pivotal difference." With many suppliers, standards and technologies in a complicated market, the IoT will grow - but slowly.

"Lofty outlooks will only come true if companies stop focusing on selling the IoT product, and start demonstrating and selling the long-term value of the services enabled by it," says John Phillips, VP of Europe, Zuora, who stresses that Nest isn't just a thermostat, it's a central nervous system for a house.

"In the next twelve months, data through fibre will become as important as electricity through copper," says Phillips, "making the IoT narrative shift from product to the value of their ongoing service, as companies use data to meet the service-oriented expectations of their customers."

Understand the complete mode of communication and infrastructure used in IoT and how to utilize it for the remote controlling of the devices with our INTERNET OF THINGS (IOT) - FROM BEGINNER TO EXPERT course. This course observes Internet of things as the platform for networking of different devices on the internet and their inter related communication. Reading data through the sensors and processing it with applications sitting in the cloud and thereafter passing the processed data to generate different kind of output is the motive of the complete curricula. Students are made to understand the type of input devices and communications among the devices in a wireless media.

#BeTheExpert in IoT – The latest Emerging technology, which has increased curiosity of all the Fortune 500s.

[learning-springpeople-blog]

TOP 10 REASONS TO GET IT CERTIFICATION.

Over the years, the value of a college degree has had proven staying power. The "piece of paper" as often referred to, does have value for demonstrating a person's ability to commit to and achieve a significant education goal, if it's from a reputable school. Although everyone has several examples of successful senior executives and strategic thinkers without the four-year degrees, these tend to be both exceptions and exceptional individuals. Certifications on the other hand can give one an edge and are useful for demonstrating that a candidate has the interest in a particular field and the ability to test well. Also, certification has found its way into almost every industry for a reason: It helps advance the profession.

One key strategy for job-seeking in the high-tech industry is to obtain professional certification. Short of obtaining a two- or four-year degree in information technology, certification can be one of the more valuable additions to your resume. What many people don’t know is that certification can increase the odds of on-the-job employee innovation.

SpringPeople is a global corporate training provider for high-end and emerging technologies, methodologies and products. SpringPeople is the only and exclusive master partner for Pivotal, Elastic, Lightbend, and Mulesoft in India. Additionally Springpeople is the education delivery partner of Hortonworks, EMC, VMware, and RSA. SpringPeople brings authentic, certified training, designed and developed by the people who created the technology, to Corporates and Development/IT Professionals community in India.

The right certification can provide value in many ways, including the following:

- Most obvious is that the certification itself is a strong credential that helps illustrate your knowledge in a specific technology.

- By their nature, certifications are generally designed in a way that provide a wide variety of topics. When using a technology in the workplace, you tend to always use the same set of configuration options, commands, and procedures primarly cause if you the success mantry why spoil it and second your technical environment tends to drive you toward specific types of product usages and automations. As a result, it becomes very hard to develop an expertise in all features/options within the technology.

- Certification preparation can provide the motivation needed to set aside the time and energy needed to truly study a topic.

- If you are currently knowledgeable in the topic, studying for a certification can raise your conceptual understanding of the technology.

- The organization through which you received your certification training is generally an ongoing source of information, networking, and career development.

- Many certifications require a specified amount of continuing education to maintain your certification. This ongoing educational requirement provides additional motivation to keep current on your industry.

- A good certification course should not only educate your mind but it should also give you hands-on experience. The courses should provide learning opportunities that are internet-based and lab-based. Certification programs should provide different levels of training, such as Associate, Specialist, or Expert. The end result should translate into a marketable set of knowledge and experiences that prove that you can walk the high-tech walk.

- After completing your certification, your training/study materials can be a great technical reference and job-aid to assist you in your daily work.

- Very often certification training includes the use of hands-on and/or simulated instruction. This ability to play with the technology in a non-production environment allows you to try new things and experiment with the technologies without the worry of causing harm to your production environment.

- Last but not the least certifications from a trusted source, where you can cash in on all available resources, is a huge confidence builders and adds glory to your resume.

Bottomline, certification gives recognition of competency, shows commitment to the profession, and helps with job advancement. #BeTheExpert & get certified in your chosen technology with SpringPeople.

Being ISO 9001:2008 & ISO 10002:2014 certified, SpingPeople aims to enhance customer satisfaction through the effective application of the system, including processes for continual improvement of the system.