Leblek

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What is Social Media Marketing?

Need to know What Social Media Marketing is? Or prehaps the difference between the various platforms? Then check out this post.

Social media marketing is the practice of using social media platforms to build a brand and promote its products or services. It is estimated that 3.8 billion people now use social media. Therefore, some of the major benefits of using social media marketing to a small business include heightened engagement with consumers, having a much wider reach and being able to analyse interest in the brand…

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The Benefits of Psychological Marketing and Using it on Social Media

Looking to Maximise your Social Media Marketing? Be sure to check out these top Psychological Marketing Tactics to maximise your efforts!

By acknowledging the importance social media plays in our everyday lives, we can begin to understand how psychological marketing techniques that are used online influence our spending habits. Psychological marketing utilises well known behavioural techniques in order to drive sales and build a good brand image with both existing and potential customers. 

The Different Types of Psychological…

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What is The Kapferer Brand Identity Prism

Find out how The Kapferer Brand Identity Prism can elevate your brand to the next level!

Firstly, what is a brand identity? A brand identity is how a company wants the target market to view their business. However, this is often confused with a company’s brand image, which is realistically how the target market thinks and feels about the company and by extension, their products, services and consumer experience.

Whilst analysing the key components of brand identity in 1996,…

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What is Branding and Why is it Important?

What is Branding and Why is it Important? Find out today what the big brands already know

What is Branding?

Branding is a practice in which a company markets itself to be recognisable. This may include factors such as the business’ trade name, logo and promotional ploys and merchandise. However, successful branding may also be achieved through excellent customer service and effective advertising, which would increase the success of the business as a whole. 

Branding is also…

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The Importance of a Website

It's just a website, right? Wrong. Leblek discuss in detail the Importance of a Website for any business in the digital age.

In the modern Internet age most people are using websites to make informed and logical decisions when it comes to purchases or for employing the services of others. In a study conducted by the eCommerce Foundation it was found that “88% of consumers research and compare products before buying them either online or in-store.”This development in consumer behaviour highlights the importance and…

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