Lexy Barraclough’s Portfolio

Graphic Designer from Albuquerque

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Two different versions of front and back labels for a matcha variety pack collection. One is more colorful and modern and one is more traditional Japanese inspired with a monochrome color palette in classic matcha green.

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These are some of the labels I have created for New Mexico Tea Company’s tea collections. They are pre-packaged selections of teas for various Holidays and themes, and these are the cover labels that go on the outside of the packaging. They all must keep to a certain layout for grouping purposes, and then use the other design elements to evoke the essence of each Holiday or theme.

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A set of labels I created for a company called Zinks Town that wanted to carry our teas in their store. They wanted a fun, colorful set of labels that was inspired by Mexican art, such as papel picado banners.

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These are a couple of the concepts I made for the Zinks Town custom labels that didn’t end up working out for one reason or another. I’ve included these to show how, when designing something, you come up with several concepts before deciding on the chosen design.

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A layout from New Mexico Tea Company’s website including photos of the loose leaf tea that I have taken and done some photo editing on, as well as various labels I have designed for each tea.

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A selection of fruit tisane, herbal tisane, oolong tea, white tea, and yellow tea labels I have made for New Mexico Tea Company.

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A selection of green tea labels I have made for New Mexico Tea Company.

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A selection of black tea labels that I have created for New Mexico Tea Company.

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These are several custom tea labels I have made for businesses or individuals to sell custom blends of our teas at New Mexico Tea Company. The first one was from an art exhibition, the second was used as gifts from a client’s wedding, the third one was for an independent small business florist, and the last one was for an independent tea house here in Albuquerque.

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A few of the Zodiac Tea Collection posts I made for New Mexico Tea Company’s Instagram page to advertise our collections of teas chosen for specific Zodiac signs. We did a collection for every sign, but these are just some of my favorites. The main picture is the label that was put on the front of the wrapped collections.

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This is just a larger, poster sized version of the yearbook superlative post I made for New Mexico Tea Company’s Instagram page.

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These are a collection of Instagram posts I made for New Mexico Tea Company. They show collections of their products that fit a certain theme and are arranged in a way that’s pleasing to the eye. The one in the middle is a fun project they had me do for our social media pages where I had to pick out some teas that fit into yearbook superlative categories and then I did some digital illustrations on top of them to look like someone drawing in their yearbook.

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Some Taylor Swift lockscreens I made for my iPhone. I wanted to experiment with a kind of collage or scrapbook style and went in two very different directions for each one, while keeping with the feel of the Midnights album, from which these both were inspired.

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A Taylor Swift graphic I did for fun. I wanted to integrate the typography with the photo by making it kind of blend into the background, in a way that makes it feel like they belong together.

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These are a couple of product labels I have created for New Mexico Tea Company. I wanted a homemade feel to them so I used my own handwriting on the Earl Grey label and a different, but similar handwriting font on the Citrus one. I also incorporated watercolor in the background to add to the personal feel. I tried to keep the two labels feeling similar and like they came from the same line of products, but differentiate between the two teas used.

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This series was done as a way to speak out against conforming to the gender binary. I wanted the series to have a cohesive look and feel to them. I also wanted to use a mostly pastel color palette with a lot of pinks because those colors are usually considered “girly” and are taken less seriously somehow, and by using them in this project I wanted them to become more gender neutral by using more masculine imagery like leather shoes and a punching fist reminiscent of comic books. I included the hashtag to, hopefully, get people talking about it on social media. You can also purchase these designs on a t-shirt or just about anything else on society6.com/lexybarraclough.

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This project was for my Graphic Design 2 class and we had to design a food truck and its branding using only illustrations and no photos. I chose to do a cupcake truck and I used Lavender because I thought it was a rarely used flavor. I created all of the graphics and text in Illustrator and laid them out on a truck template that could be put together into a mockup of a truck when printed and cut out.