The 5 things that will kill your art based business
There’s so much creativity in building a business and watching it grow. It really is like raising a child.
What I love most about it is finding inventive solutions to challenges that come up as the business evolves. It’s that creative part when I’m inspired by a new idea that I really love.
But there are some basic principles to running a business that are absolute musts.
If you want a hobby, you’re free to do whatever you want. But if you want to make some money, you have to follow some business guidelines.
It’s like art, science and raising a kid all wrapped into one.
I can tell you from experience that if you don’t follow the rules of business, eventually you won’t have one.
THINKING ABOUT STARTING A BUSINESS FROM HOME?FIND OUT HOW TO KNOW WHICH ONE IS RIGHT FOR YOU!
It’s just that as artists, you just want to do the art stuff. But don’t make the mistake of forgetting about the business stuff.
It’s not as daunting as you think. Just put some thought into these things and you’ll be fine.
And don’t forget you can have fun with it too! Your originality, vision and flavor can and should go into all of this.
There are no set rules around that.
Here are some of the top business mistakes I see in art based businesses.
You are missing out on massive sales if you don’t have a web site. Period.
Building one isn’t as difficult as it used to be. But there is significant planning around creating one if you want to do it right.
Content is king but design and visual appeal is nearly as important. A professionally designed web site usually stands out from a home made one. So spending a little bit of money on a web designer usually pays off.
What so many people get wrong is thinking that a web site is enough.
Think of it like a business card. The only way people will see it is if you hand them out. Getting your web site seen by people is where you really want to put your time and effort.
SEO, PPC, Social Media, flyers and all your other marketing channels should point people to your site.
I used to be confused about what branding meant. Even after I learned what the literal definition was, I still wasn’t quite sure how to get it right.
But simply put, branding is just showing your market who you are. You can get very creative with this and as an artist, it’s the most fun!
It’s the way you write your web site content, the pictures you use in your marketing material, the style you have on your business cards, the way you dress or the little thank-you notes you add when you deliver your products.
Its your personality. It represents your values and beliefs in your life and how you bring that to your business.
It’s important to match your brand with your market. So you can’t just say “this is who I am so I’ll brand myself that way”.
Figure out who your ideal customer is then showcase your business in a way that relates to them but with your own personal spin. If you don’t brand yourself, you are just another face in the crowd.
So show them who you are. The more creative and authentic, the better.
Lack of organization and planning
This one has always come easy to me but I’ve seen others fail as their business grows. Their lack of organization eventually kills them.
Planning your week for outcomes and deadlines in advance will keep you from floating from one crisis to the next.
Organizing your day around these outcomes will allow you to move in a focused, forward direction.
There are always emails, phone calls, problems and distractions on any given day. Certain unforeseen things can’t always be put on the back burner.
But scheduling your time on purpose will keep your business (and life) on track.
Not taking care of your clients
Customers are what make your business. Without them, you’re broke.
Making money is something we all have to focus on, but focusing on helping people by giving them solutions to their problems is what will make your business fly.
I’ve seen so many businesses that operate just to make money. They don’t care about how you feel and they won’t spend any time or effort to help if you don’t get what you expect as a customer.
It feels meaningless and cheap.
Regardless of what you’re selling, don’t ever compromise your promise to your clients. You aren’t just selling a product, you’re selling an experience. That’s rule number one.
Rule number 2 is to go out of your way to make them feel special. A follow up phone call, a special note, a hand delivered package or even just give them what you promise.
Let them know you have their back and be in a spirit of giving.
That’s what business is about.
Not taking care of yourself
My Dad taught me that we will always have problems in one form or another. It’s how we deal with the problems that will define your life.
How we deal with problems has a lot to do with our state of mind.
You can’t give anything if you’re feeling empty and depleted.
Not taking care of yourself is probably the number one business killer. You can make mistakes in other areas but those can be fixed.
If you don’t feel good about yourself, how can you take care of a business. Not only that, but your mood and energy is reflected in everything you do.
There are ways to practice getting into a good state of mind. Meditation, diet, being outside and just taking breaks all help from getting sucked into the day to day troubles.
You can’t pour from an empty cup.
Take care of yourself first.
I’d love to hear what your priorities are. What’s the number one most important thing that would kill your business if you didn’t have it?
Leave a comment and share with somebody who could use these tips in their business!