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LMS Marketing: Lead Nurturing – Keep A Close Eye On Who Visits Your Website

Knowing Who’s Visiting Your Website And Following Up Accordingly Is A Top Best Practice For LMS Marketing

People are more likely to purchase your Learning Management System if they trust the name behind it. Which is why you must build a rapport with your prospects after you make your first impression. Leads must be nurtured if you want them to find value in working with you and include you when they release their LMS RFP. Here are some tips to help you closely monitor site traffic, generate more leads, and turn casual visitors into customers.

Qualifying Your Leads

Knowing who lands on your website, and following up with the most promising visitors, is something that needs to be done every day. Some examples of promising traffic are:

When more than one person from the same company hits your website on the same day, you need to investigate.

When former prospects turn up on your site, that probably means they are having second thoughts about the system they picked over yours.

Unfortunately, it’s hard to automate this type of monitoring, so it has to be done by a live human being. There are apps that help you do this, but I’ve found that smart people who know your business are much better.

Compiling A ‘Hot Lead’ List

After you recognize the tell-tale signs of promising traffic, what do you do next? First, you’ll need a good “buyer database” so that you’re not constantly digging to find names and contact information. My favorite for corporate training and HR buyers is the MentorTech list. It's very comprehensive, well maintained, from a high-integrity company that has been around for a long time. ZoomInfo is also excellent for HR and training buyers and DiscoverOrg for visibility into corporate org charts. There are many, many others, but the vast majority of them have relatively low quality information.

Targeting Different Stages Of The ‘Buyer’s Journey’

Visitors come to your site for a variety of reasons. Perhaps they are your customers looking for more information on your latest release or brand new people who’ve heard about you and want to learn more about your product. Or they are in the market for a new LMS and want to see if you’re the right fit. Then there are those who are on the fence about including you in their RFP and simply need a little nudge. These are all different stages of the buyer’s journey and sales funnel. You can learn a lot by analyzing which pages they visited, for how long, and how often.

For example, visitors who read your “top 10 reasons why you should invest in a LMS” article are probably in the market for a new tool, but in an early stage. They still need some convincing. This is your opportunity to include an opt-in form to add them to your mailing list and follow-up with more info, such as emails that highlight the benefits of a modern LMS and/or product, in particular, and how it can improve their ROI.

Factoring Referrals Into The Equation

Clicks that come from external site links are generally from referrals. For example, a blogger mentions your product and speaks highly of its robust reporting features. Or you published an article on a popular eLearning site that generates more traffic to your site, courtesy of the embedded links. These stats help you focus your efforts, in that you can see where your marketing investments are paying off, as well as which allows you to reach your target audience most effectively.

Using PPC (Pay Per Click) Marketing To Track Targeted Traffic

PPC ads allow you to determine exactly where your traffic is originating and how you can perfect your approach moving forward. Visitors click on the embedded link in the ad to get more info or sign up for a free trial. As such, you’re able to see which keywords and calls to action have the most impact, in addition to which marketing venues offer the best ROI. And then, after the visitor hits your site, you will see which PPC sources converted into leads at the highest and which leads became sales qualified leads (SQL) and eventually real opportunities.

Including Links In Your Email Marketing Materials

Add links to all email marketing content to monitor their success rates and pinpoint where your traffic is coming from. For example, the email newsletter you sent last week contained valuable information regarding your new built-in asset library. As a result, your site has seen a surge in visitors who are looking for more details. Giving you the ability to determine which features/topics generate the most interest, in addition to who actually opens up your email marketing messages and why.

Going Beyond Site Stats With Social Media Engagement

Social media stats are also a crucial part of your marketing campaign, especially when it comes to generating and nurturing leads. Not only do they enable you to track visitor engagement and gather feedback, but you also have the opportunity to interact with your audience directly and build a rapport. You can see which posts are most popular in order to offer readers more of the same and gradually improve conversion rates. Social media is not something you want to spend a lot of time on, but it is a very important component in content marketing campaigns.

Invest In A Marketing Automation System

Lastly, if you don’t have a good marketing automation platform to see who’s hitting your site and to automate lead nurturing, then you need one. I have a love-hate relationship with Marketo, having used it for many years, but I do recognize that they may be the best at monitoring website traffic. I’m sure there are other systems that do an okay job at this, but Marketo is the best I’ve seen. In my recent head-to-head comparison between Hubspot and Marketo, I found that Hubspot consistently missed much of the traffic that Marketo picked up. However, I’m told that they’re getting better in this area.

Some other marketing automation systems that I like are Act-on, which can be a little pricey, and Active Campaign, which is much more reasonable for smaller vendors.

You’ll uncover some of your hottest leads by paying close attention to who hits your site. However, the analytics are just raw data until you dig into them and detect patterns that can help you nurture leads. Use this article as a guide to go beyond the charts and percentages to sort promising hits from marketing misses, which gives you the focus to concentrate on hot leads instead of time wasters.

If you want to learn more best practices for LMS marketing, download the free eBook 10 Marketing Strategies That No Learning Tech Vendor Can Live Without.

Check the original post here: https://elearningindustry.com/lms-marketing-strategy-lead-nurturing

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In the Workplace Training Network’s online Workplace Violence Prevention course, available on The SafetyNET, this exact scene plays out. What do you think? If you were to witness an interaction like this, would you think the manager handled things well? Would you say the manager has received effective training in how to handle the issues that arose? Are your employees equipped to handle situations like this?

An analysis of three important competencies in your employees can allow you to measure the effectiveness of your company’s training on workplace violence:

Their awareness of how harassment and bullying can pose risks

Their commitment to respectful conduct

Their knowledge of the warning signs of violence and what to do if they occur

Without these competencies, when workplace violence incidents occur, people often say they didn’t see it coming. Upon further investigation, warning signs almost always emerge that those people missed, or chose to ignore. The problem is that, when employees lack training, people commonly think of workplace violence only as physical assault. According to the Canadian Centre for Occupational Health and Safety (CCOHS), workplace violence is any act in which a person is abused, threatened, intimidated, or assaulted at work. Therefore, employees should be trained to be aware of:

Threatening behaviour such as shaking fists, destroying property, or throwing objects

Verbal or written threats, which include any expression of an intent to inflict harm

Harassment, which is any behaviour that demeans, embarrasses, humiliates, annoys, alarms, or verbally abuses and that is known to be or would be expected to be unwelcome. This includes words, gestures, intimidation, bullying, or other inappropriate activities of a similar nature

Verbal abuse such as insults, swearing, or condescending language

Physical attacks such as hitting, shoving, pushing, or kicking

When these warning signs are witnessed, most people don’t need training to have their internal alarm systems go off. But, without training, obstacles to action may arise when those alarms sound, such as:

Aversion to conflict

Discomfort with emotion

Lack of knowledge or confidence regarding policies and procedures

Perceived lack of time for “non-bottom line” issues

Desire to stay out of others’ personal business

Fear of snitching

Fear of retaliation

How many of these obstacles did you notice in the manager’s interaction with Jeff? If the manager had received proper training, the scene would have looked a lot different. Now it’s up to you to decide: if the same situation arose in your workplace, how would you want your managers to react?

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Under Occupational Health and Safety (OHS) Regulations, all employers have an obligation to ensure the workplace is safe. To make sure employees know how to stay safe on the job, employers must provide training to teach workers how to recognize potential hazards and how to safely use, handle, store, and dispose of hazardous substances. Employees must also be taught how to handle emergencies on the job.

Safety training is instruction with site-specific information and occupation-specific procedures addressing worker safety. Training is an important part of understanding the hazards that may be present at a workplace, and preventing injuries on the job.

For some employers, providing the required safety training for all their employees and supervisors can be a challenge. In the past, many companies provided safety training in-house. However, over the past decade we’ve seen a rise in the utilization of online safety training.

For more information,  visit: http://bit.ly/2oEUA33

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The Driver's Information Management System for tracking commercial drivers and easily integrated into the Learning Management platform.

Driver Information Management System  tracks all required driver information including licence number, expiry, and type as well as medical certification and Hazmat endorsement when applicable. By updating this information and entering a licence expiry, automatic email notifications will let drivers, supervisors, and system administrators know about expiring licences 90 days before the expiry date.

Find out more: http://www.trainanddevelop.ca/commercial-driver-compliance/

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LEARNING MANAGEMENT SYSTEM

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Equipment Management System

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BISTrainer, an online software suite that hosts an array of learning management tools, has released a new feature allowing companies to manage their vehicles, equipment, and heavy machinery from a single access point.

Keeping track of equipment and machinery can be time-consuming, especially when there are many paper records to manage .......click here to read more about Equipment Management System.

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Equipment Management Software

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BIS training solutions-Aerial Platforms

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Learn the purpose and benefits of accident/incident investigation with this workplace safety training course. Find out more: http://bit.ly/1to3zCR

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eSafety Program - System Walk Through

The eSafety program is a cloud-base software platform that includes an enterprise level LMS, classroom calendar management system, training records management system and competency validation tracking system

http://www.trainanddevelop.ca/learning-management-system-lms/

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Learn the skills to maintain and operate Boom trucks. Get online ‪Boom truck‬ safety course with BIS Training Solutions. Give us a call at 866-416-1660 http://bit.ly/1YRlyeH

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Ensure early identification of a Vehicle’s potential problems and defects. Get your ‪Daily Trip Inspection‬ certificate online http://bit.ly/1ToNTrK 

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Improve Your safety awareness & develop a safer and healthier work environment with Behaviour Based Safety Online Course. Learn more: http://bit.ly/1XZf4g3 ‪ ‪

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Fall Protection Training

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Fall Protection Training with BIS Training Solutions.

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LMS.org’s BIS Training Solutions Review

BIS Training Solutions have created a learning management system tailored to the topic of safety. Users can keep employees informed of safety standards and practices. Ecommerce tools let users profit from their course materials. Custom branding allows the system to blend seamlessly with the company’s other online and internal resources. Other features include virtual proctoring, multilingual capability, training record management, single sign-on and a convenient search engine.

BIS Training Solutions: Promoting Safety & Success Through eLearning

BIS Training Solutions offer an eLearning platform that focuses on safety. Users are presented with an easy to manage system that covers tracking, management and reporting. Classroom instruction can be managed so all training-related material and data is stored in one convenient place. BIS can also connect users to the SafetyNET, which is a network of more than 200 organizations throughout North America that develop and share safety training courses.

What Do You Get with BIS?

BIS gives users all the features they expect plus extras that can help them produce better trained employees. Workers who understand safety guidelines and rules are far less likely to wind up in a dangerous and potentially costly high risk situation while on the job. BIS’s learning management system can help users promote safety education with reward systems, document management and more. What does BIS bring to the table when it comes to safety in your business?

Multilingual Possibilities for Better Communication BIS allows users to utilize its eLearning software anywhere with multilingual conversions. The system was developed to accommodate the use of multiple languages. Once a new language has been translated and tested, it can be installed. This capability is a necessity for organizations that work across borders.

Course Codes That Track & Limit Course Access To make course management even easier, BIS uses a course code system. Course codes can be generated and used to track use. They can also be setup to allow for a specific number of users to access the course, whether they already have an account or not.

Ecommerce with Multiple Currencies Along with multiple languages, BIS also provides options for multiple currencies when selling training courses. Users are given access to a fully functional shopping cart. The user can offer products to customers and accept payment in multiple currencies.

Advanced Search Engine for Admins Browsing the user base is even easier with BIS. The system includes a search engine that lets admins find results a variety of ways. Search by first or last name, course code, email address, username, company name or other criteria.

Manage a Wide Range of Documents A variety of documents can be managed within the learning management system. Users can upload and store documents that can be reviewed on demand. Files can also be reviewed for specific employees so users can browse competency validation forms, performance assessments, annual reviews and other materials related an individual worker.

Built-in API for Internal Systems BIS’s learning management system includes an API that lets users connect to other internal systems. Once implemented, users can program the system to connect to payroll or the company intranet. Synchronization makes it easy to keep all systems up to date. Users can edit and export employee training data and add or remove users as needed.

Access to SafetyNET SafetyNET gives users a convenient place to start building their content library. The network offers hundreds of safety training courses that are ready to use. The topics range from driver and equipment training to awareness, general safety and soft skills like leadership and time management.

Advanced Evaluation Tool BIS’s evaluation tool offers the unique opportunity to evaluate individuals or groups. Question pools can be created with randomized question order and randomized answer order so every evaluation is unique. Multiple question formats are supported and results are instantly generated, tracked and saved to the system.

BIS Makes Safety Training Easy

While many eLearning products focus on an all-purpose approach to eLearning, BIS presents a specialization that focuses on a very important part of any organization. Safety must be a top priority for a company to have a happy workforce and low operational costs. BIS allows users to manage courses, track progress and monitor groups and individuals to identify safety strengths and weaknesses within their organization. BIS’s solution is also SCORM compliant so users can utilize tools like Captivate, Storyline, Articulate and Lectora.

The Future of BIS Training Solutions

BIS Training Solutions stands out because of an emphasis on safety. The learning management system contains a number of convenient tools, like a varied search engine, evaluation tools, multiple language capability and user roles. Users can streamline safety training to supply employees with the knowledge they need to work efficiently and with minimal risk without wasting too much time in a dull classroom. The addition of the SafetyNET promises to make BIS a top choice for businesses that need a safety-focused LMS.

Work Safer with BIS Training Solutions

BIS has created an LMS that allows for the creation, management and tracking of safety training courses. Users have the flexibility of managing materials and data for online and classroom instruction. The system is streamlined and user friendly so there’s less hassle and more functionality and features. Users can expand their course catalog with the SafetyNET or offer their training materials for sale with a built-in shopping cart. BIS helps businesses maintain high safety standards within their industry.