Dominating the news recently was the Dove campaign that unfairly targeted New Jersey as “The Armpit of America”.
Well Dove…you messed with the wrong group of women.
Our production company, Long Shot Productions, LLC, produced a viral video in support of #HipNJ correspondent Melisa LaTour‘s company, The MTL Communications Group and #HipNJ guest, Jennifer LoBianco, CEO of 8fold.
These two women, pros in the PR and marketing industry, teamed up to take a stand against this unfair stereotype that constantly plagues The Garden State. The video features real-life Jersey women who capture the strong spirit of our citizens.
#HipNJ proudly stand next to them in their initiative. After all, who knows better than our #HipNJ team, amazing guests and loyal followers how FABULOUS our great state is!?
Please watch and share this important message!