When Jeff Bezos first launched Amazon.com in 1994, he gave himself a 30 percent chance of success — slightly better than the 1 in 10 odds for internet startups.“That’s actually a very liberating expectation, expecting to fail,” he told Time magazine when it named him Person of the Year in 1999.By then, sales had ticked past $1 billion, but the company had yet to turn a profit. Some analysts remained skeptical that Bezos could deliver














