Social Media Weekly Analysis: WEEK 11 Toyota 2020 AFL Grand Final.
Reigning premiers, Richmond Football club have won a thrilling grand final against Geelong Cats in accomplishment for back to back premierships.
This is how Social Media reacted to the tigers historic win in one of the most difficult seasons of AFL history.
Image: @AFL tweet image uploaded 11.21pm 24 October, 2020
Richmond Tigers Football club and Geelong Cats Football club were both grand final contenders for the AFL 2020 Premiership.
The campaign was a 1 day sporting event promoted to the public of Australia through social media and news publishing ( Both Television and physical News).
Because of the statewide Victorian lockdown, the AFL grand final had to be moved from the MCG to the Gabba in Brisbane, Queensland.
On the special day, AFL, Richmond FC, Geelong FC and multiple other sponsors, were involved in a thrilling day of Australian Football, in which would conclude the AFL season.
Image: @geelongcats Instagram Grand Final Day post
Who was leading the campaign? Who was involved?
The AFL, Richmond FC, Geelong FC, Queensland Australia (It’s Live! Queensland), Queensland Government.
AFL fans across the country tuned in @7:30pm respective to their regional time to watch the two teams battle it out.
The Multiple sponsors/broadcasters which were involved with the campaign were:
SherrinAustralia: Official Football supplier of the AFL
ToyotaAustralia: Japanese & Australian motor company and official sponsor of the AFL
FordAustralia: American Motor company and official sponsor of Geelong
JeepAustralia: American Motor company and official sponsor of Richmond
CottonOnAustralia: Clothing retailer and official sponsor of Geelong
NibGroupAustralia: Health care group / Insurance company and official sponsor of Richmond
PumaFootyAustralia: International clothing retailer and official Guernsey supplier/sponsor of Richmond
FoxSportsAustralia: Australian sports broadcaster
Kayo Sports: Sports video-streaming service
Channel 7 Broadcasting: The Seven Network is a major Australian commercial free-to-air television network and broadcaster
as well as many other sponsors included in the AFL campaign.
Image: Promotional image used on social media platforms to advertise the Toyota AFL Grand Final in Queensland.
How did they set out to do the campaign? What tools were used?
The campaign was featured exclusively on Channel 7, the official broadcasting service for the Toyota AFL grand final every year.
Videos, photos, blogs, articles, promotional advertising material was all used in conjunction with the campaign.
All of these tools were featured on AFL’S, Richmond’s, Geelong’s, Toyota’s, and many other major sponsors and broadcasting social media and websites.
International News services such as 7NEWS, 9NEWS, 10NEWS and FoxNews made aware of the campaign to the people of australia regionally and across the world.
https://fb.watch/1pU8vXgma4/
Video: AFL Grand Final | Only on 7 - Facebook Post on Channel 7′s page.
Where was the campaign seen?
The campaign was seen nationwide on social media platforms: Facebook, Instagram, Twitter and many more.
The campaign was seen on all major networking channels, sponsors and teams social media channels.
Image: @toyota_aus Instagram page post regarding Toyota HiLux Fan Zone, two winners as seen in the photo in the back of a Toyota HiLux the official car of the AFL.
Critical reflection, was the campaign successful?
The Toyota AFL grand final was extremely successful, with many fans of the AFL and both respective teams engaging and getting involved with the national sporting day via social media.
It was an extremely successful day for Australian Culture nationwide, and successful for Toyota, AFL and the remaining broadcasters and sponsors on the day.
