Social Media Weekly Analysis: WEEK 2 Gareth Bale’s return to White Hart Lane.
What was the Campaign?
The campaign ‘Bale is Back’ was created by Premier League club, Tottenham Hotspur after the club addressed an announcement, that the Welsh international winger was returning to the club after a 7 year depart to Real Madrid.
Image: Gareth Bale’s official announcement of return on Twitter.
Who was leading the campaign? Who was involved?
The campaign of ‘Bale is Back’ was lead by Tottenham Hotspur and Gareth Bale’s personal social media channels.
General football fans of european football (LaLiga, Premier League) and Tottenham fans were involved within this campaign. Users of Twitter, Instagram, Facebook and YouTube who followed the Club’s account and Gareth Bale’s account were informed of the return of the Welsh player.
Gareth Bale's social media channels equate to over 100 million followers across all platforms, whereas Tottenham’s social channels come under the 100 million mark. Gareth’s wide audience of fans on his personal account were informed just as much as Tottenham fans who followed the club’s account. The return of the player was the most talked about signing on Football social media content for a week between the 20th of September 2020 - 27th of September 2020.
Video: GARETH BALE SIGNS FOR SPURS | REVEAL VIDEO | #BaleIsBack
How did they set out to do the campaign? What tools were used?
The campaign was pushed through notifications and news sourcing.
Tottenham and football fans alike were notified if they followed the club’s account and Bale’s account. Fans were also notified via Sports media publishing such as Bleacher Report, Premier League News, Sky Sport, Fox
Where was the campaign seen? Is there any evidence of the campaign?
The campaign was seen through a vast majority of social media platforms such as Youtube, Twitter, Facebook, Instagram.
I engaged and saw the campaign through Facebook first and then twitter.
Image: Bale Is Back campaign highlight posts listed by Tottenham.
Critical reflection, was the campaign successful?
Yes, the campaign gained significant interest in the football world amongst Premier League and Tottenham fans. Many football fans were notified of the major signing, and this campaign created a lot of engagement on its social channels.
Image: Gareth Bale’s official statement on his return to his former Club.
https://bleacherreport.com/articles/2909806-gareth-bale-returns-to-tottenham-on-season-long-loan-from-real-madrid