Performing Arts Blog Year 2

[lucyloweyr2-blog]

One Man Two Guvnors Services Database

I am going to be comparing three different areas of Performing arts services that we can use alongside our performance, I’ll take into consideration the price, accessibility, quality and timing in order to find the company that matches our needs the best.

Firstly, I’ll compare 3 different costume companies that we could use to get our costume for the play from, as costume is a big part of the performance that we have to get right in order to show the era we are setting the play in, each actor and character in the play needs an individual costume. I have collected together examples of costume from One Man Two Guvnors so that I have an idea of what we need and I have created a database of places we can get this sort of costume from:

Costume:

Dolly

Lloyd Boateng

Charlie “the Duck” Clench

Pauline Clench

Harry Dangle

Alan Dangle

Francis Henshall

Rachel Crabbe

Stanley Stubbers

Gareth

Alfie

Ensemble

Costume Hire Database:

Jackie’s Fancy Dress

Tel: [phone] E-mail: [email protected]

They offer a selection of men’s and women’s costumes from the 60s era, and a lot of other costume selection too. They are situated in Barnsley so they are about 45 minutes away to drive, but they do offer a deliver service for an extra cost. Most costumes are available for hire but some costumes can be bought too, they do not note a hiring period, but it says that it will be agreed upon and if it goes over that time, there is an item charge of £5 a day until it is returned.

Script to Screen Costume

Tel: [phone] E-mail: [email protected]

They offer a selection of men’s and women’s costumes from the 1960s and plenty of other selections too in different categories. They are situated in Cardiff but they have a delivery service that can do next day delivery for anywhere in the UK. A lot of the costumes are only available for hire, and the hiring period is 5 days for most items.

Revival

Tel: [phone] E-mail: [email protected]

They offer a wide range of costumes suitable for the play, they offer men and women’s costumes from the 1960s and they offer Gangster costumes too, but they only offer collection of costumes and the store is about an hours drive away (Huddersfield). Costumes can be bought but if we are hiring costume, the hiring period is up to 7 days, and there is a deposit needed, but if costume is kept in good condition, this will be fully refunded.

Comparisons: Location - Jackie’s is the closest being in Barnsley (about 45 min away) and they also offer a delivery service for a price, then Revival is the second closest being in Huddersfield (about 1hr 10min away) but they do not offer delivery. Script to Screen is the furthest away in Cardiff but they deliver the costumes. Costume selection - I think the widest costume range is at Revival as they have the most costumes in the 60s era and they also have mob or gangster costumes that we could use. Next, I would say Script to Screen has a good selection of costumes we could use, and lastly I think Jackie’s doesn’t have as many suitable costumes for the play. Prices - The prices for Jackie’s are around £25 for collection hire and £40 for delivered hire. The prices for Script to Screen are from £20 to £30 and the delivery charge is £20. The price for Revival is from around £15 to £40. Revival has the some of the cheapest selections but also has some of the more expensive selections so on average I think the prices for each store are around the same, 25/30 pound. Hire period - I can not find a hiring period for Jackie’s, it is to be agreed upon when ordering, so I would imagine that they are flexible with the times, Revival has a period of 7 days and Script to Screen has a period of 5 days.

I think the best place to get costume for One Man Two Guvnors would be from Revival, as I think they have the most diverse and accurate costumes from the selection online, I think we would be able to find what we need from this place. They don’t deliver but the shop is only an hours drive away and I think it would be better for us to go and check out the costumes before we pay for them first anyway. Some of the costume are more expensive than the other websites, but the average costume I would say is cheaper, they had costumes for around £13 and the average I would say was at around £20, so I think it has good prices too.

Secondly, I’ll be comparing 3 different set hire companies, of which we could use in the play. This is important as there are a lot of different settings in the show that we need to portray in order for the action of it to make sense. The set is put together by the tech team and then used by the cast, so we need to make sure that we have everything for a full set. I have collected pictures together of what the set looks like and what we will need from the set hires:

Set:

Charlie’s house:

The set consists of - The back wall decorated as a living room, 4 chairs, dinging table, lamp.

Cricketer’s Arms:

The set consists of - Back wall and flats decorated as a pub and houses.

The pier:

The set consists of - Back wall with sea view, pier railings, 2 lampposts, buoy.

Aperitif bar:

The set consists of - Back wall with many picture frames and fake stairs, dining table, trolley, 2 chairs, cutout.

Rooms 10 and 11:

The set consists of - 2 big trunks, ironing board, 3 doors, pictures of cricketers.

Set Hire Database:

Backdrop Hire

Tel: [phone] E-mail: [email protected]

They do backdrops only, they have a big selection of sets, including a pier, a selection of street backdrops, and living rooms, if they don’t have everything that we need, we can also get in touch to request a certain set backdrop that we require. They have a hiring period of 5 days which is enough time for our tech run and the shows, the price for a full size backdrop for 5 days is £120 (+VAT). The hire is situated in Sheffield with a warehouse in Chesterfield, so it is close enough to collect, but they also deliver them.

B&Q

Tel: [phone] E-mail/contact form: https://www.diy.com/contact_us?icamp=contact_email

B&Q sells a lot of items that we need for set, such as doors, lamps, tables and chairs, picture frames, and if we are going to be decorating the set ourselves, they have wallpaper and paint that we can use. Though they don’t have the more unconventional items such as a cut out, lampposts and lifeguard buoy. We have a store in our town centre so it is easy to collect, but they also do deliver with a bulk delivery service. The prices vary from £6 for a picture frame to £35 for a lamp.

Scenery Hire

Tel: [phone] E-mail: [email protected]

They have a wide range of back cloths that we could use for our set such as a pier, living room, many streets, they also offer a service for assembling the set together. They are situated in Newport, but they have a haulage service which delivers to anywhere in the UK. Though there are no prices on the website, so I can’t take this into consideration.

Comparisons: Location - The closest to get to would be B&Q as there is a store 5 minutes away from our college, it also has a delivery service and as the sore is so close, it won’t cost too much to deliver. Next would be Backdrop hire as it is situated in Sheffield but they ave a factory in Chesterfield that we could collect our backdrops from, they too deliver and t wouldn’t cost too much again as it is really close to the delivery address. Scenery Hire is located in Newport, which is 3 and a half hours away, so it is probably too far to travel to collet, they too offer delivery, but it will be more expensive due to the mileage. Selection - I think the widest and most accurate selection of set would be B&Q, as even though they don’t offer the back drops and such, but they do offer materials needed to create our own, such as wood and wallpaper/paint, which would also work out cheaper, and they have most of the set we need for the show such as table and chairs, lamps, frames, etc. I think that Backdrop Hire has the more accurate back drops and are of higher quality, where as Scenery Hire has a wider range, but I don’t think their scenery is as suited to our show. Prices - Comparing prices is difficult as Scenery Hire doesn’t have any prices on their website, so I can’t include them in this comparison, and B&Q and Backdrop Hire offer 2 different things. Overall though, I think that B&Q would be cheaper as we could buy the materials and have a scenic painter to create all of the backdrops for our play, where as with Backdrop Hire, we would have to pay for 5 different back drops. Timing - The set that we would get from Backdrop Hire and Scenery Hire has already been created, so there isn’t a time rush for getting the set ready on time. They do have hiring period though as we will need to send the set back after we have used it so we will only have a short amount of time to deal with assembling and using the set, for Backdrop hire, the longest period is 8 days, Scenery Hire’s website doesn’t mention the hiring period. With B&Q, we would have to make sure we set plenty of time in order to create and then assemble them as part of the set.

I think that the best option for set is to get most of it from B&Q, they have a wide range of set that we need for the show, and they have materials that we need to create our own set, this means that it will have more accuracy if we create our own set too. It is the closest nearby and they also deliver the bigger items so we have no problem with getting the materials. I think that it would also work out the cheapest and there wouldn’t be any consequences if the set was damaged as it would belong to the college.

Lastly, I’m going to be comparing 3 Van Hire companies that we will need to use to transport costume, props and set to and from the theatre venue. We are using the college as a rehearsal space, so we will have everything at the college right before we start doing the tech runs at the theatre, therefore, we will need a van in order to transport all of the stuff. We have people in the company who have a driver’s license so we won’t need a driver, just the transport, and then the rest of the company will be able to unload everything. We will need the van to be a large size as we will be transporting the flats and set.

Van Hire Database

Serpent Motors

Tel: [phone]

Serpent Motors have a selection of vans of different sizes that can be rented for a full day. The largest van which we could use is £60 per day, of which we would need for 2 days, one for taking the stuff there, and one for returning it when the show is finished, the total cost for hiring their van would be £120. The mileage is 200 miles a day free which is more than enough as the venue is under a mile away from the college. They have a refundable deposit of £150 and the store is 1.8 miles away from the college.

Enterprise

Tel: [phone] E-mail: [email protected]

Enterprise has a large selection of vans that we can rent for a selection of time, it can be rented for any number of hours. For a full day, it costs £36.69 for the largest van, which is approximately 11.3 metres cubed, so for 2 days it would cost £73.38, but as we only need it for a number of hours, it is bound to cost less than that. It has unlimited mileage so we don’t have a problem with number of trips to and from, and the deposit is £200. It is 1.2 miles away from the college to pick up the van from Enterprise.

Thrifty

Tel: [phone] E-mail: [email protected]

Thrifty has a selection of vans to choose from of different sizes. The largest van is approximately 15.5 cubic metres and costs £126 per day. For 2 full days, it will cost £252, but the cost lessens a little due to the hours of use, it won’t cost as much if we only use the van for a few hours. There is a charge for missing fuel, so the mileage costs, and it is 2.2 miles away from the college for the collection.

Size - The biggest van is from Thrifty at 15.5 cubic metres, the vans from Serpent motors don’t have any size information but from the appearance, I would imagine that the biggest is a little smaller than the one from Thrifty, and I would say that the largest van from Enterprise is the smallest out of the 3, at 11.3 cubic metres. This is important as we need to make sure that the set is going to fit inside the van. Mileage - Enterprise has unlimited mileage so this won’t cost anything, Serpent motors has 200 miles limit and then a charge is added, but we are very unlikely to use more than 200 miles, Thrifty has a charge of missing fuel so our mileage with this van will cost. Price - The cheapest option from the 3 is Enterprise, the most we will have to pay for a full day is £36.69, and if we have the van for less than 24 hour, it will be cheaper, next is the van from Serpent Motors at £60 for a full day, and then the most expensive is the van from Thrifty at £126 per day. Time - All of the vans are available for a full day or more, but Enterprise and Thrifty are more flexible with times, meaning that we have the option to only have it for a few hours, which will work out cheaper than having it the entire day. Location - They are all in close range of the college, meaning that we can get to the pick up place easily, the closest is Enterprise at only 1.2 miles away, then it is Serpent Motors at 1.8 miles away, and then Thrifty is the furthest away at 2.2 miles away.

Overall, I think our best option would be to hire the van from Enterprise, this is the cheapest option out of them all, there is unlimited mileage, the times are really flexible and it is the closest to the college. We are not sure of the set sizes yet, so it is dependant on if the van will be big enough to fit the set in it, whether or not we will be able to use this service, but I think as it is a large sized van, this is the best choice for van hire.

[lucyloweyr2-blog]

Contingency Plan

A lot of Performing Arts companies use private and public funding to get a budget for their show, such as QDOS who uses the arts council or private funding bids to fund their works. We are unlikely to get this type of funding for a number of reasons. Awards for All is a public funding organisation but we are not eligible for their funding as they mostly deal with registered charities and only fund work that focuses on improving health and revitalising the environment. The Big Lottery Fund is another public funding organisation that we could consider, but we are not likely to get it as they too focus on charitable organisations for good causes. De Haan is a funding organisation that funds projects that benefit the community, which could be said for our performance as we are a student group, but they are not open to unsolicited organisations so it would have to go through the college, and as we already have funding from the council with the college, we are probably unlikely to get this funding. Though we are unlikely to get his type of funding, there are many other ways we can fund raise to get money for our show. I think the best ways we can gain a budget is:

Inkind support - We have had support from the director for some of the props bought that are used in the show. Instead of using the budget for the show, our director has bought the props herself to use in the show which she will then keep after. We also have actors who are bringing in props and costume that we need, so that instead of us buying new items, we can use what people already have at home to keep the cost of the show at a minimum. This could save us over £200, as there are 22 cast members, and more characters than that, each costume is going to be at least over £10, so if we all bring in our own costume what we can, and whatever props we can, we won’t have to spend as much money buying them.

Bag packing - We are going to be bag packing at a local supermarket so that whilst we are helping people pack away their shopping, we can sell our play to them, whilst we are doing this, we could be fund raising and holding a collection for people to put in. I don’t think this would make too much, but I think we could get over £10 as people have just been shopping so they may put in their change into the collection.

Baking sale - We are going to be hosting a coffee morning over 2 days where we will be selling coffee, tea, biscuits and cake in order to raise money for the show. Any money made will go toward the final budget. If we let enough people know about it and we price a drink and a cake at £2 for the deal, we will only need to have 5 customers all day in order to make the money back for the price of the sale, any over 5 customers would be a profit to our fund, though I think we could get over 20 customers at least which would be £40 in total.

Flash mob collection - We could have a collection when we go out to do flash mobs, where if people are entertained by the scenes we show, they can donate to the collection and this will go toward our final budget. If people went out with a bucket or pot and stood beside the scenes being rehearsed, I think the scenes would attract attention and then if people enjoy them, they could make a donation. I think this would only get a small collection if any, around £10 maybe and people often give their change to collections.

Advertising in our programme - We are going to be accepting adverts in our programme where people can advertise their companies in order to get more publicity and we can make money by charging them for having these adverts. We have the prices to charge and that is £40 for a full page advert, £25 for half a page, and £15 for a quarter of a page advert. I think small companies will be interested in this in as a lot of people will be viewing the programmes so they are getting their companies heard. I think we could get around £100 all together by  accepting advertisements in the programme. This money that we are charging them, we can then use to pay for the cost of the programmes being printed and if there is any extra money, it will go towards our budget.

Selling programmes - At the events, we are going to have programmes being sold and for each person buying a programme, it will make more money for us either to cover any remaining costs of the programmes themselves or to contribute to the final budget/profit. I think we can charge around £2 for each programme, as people who are asking to buy a programme, are likely to pay £2 for it. I think we could be selling around 50 programmes at each show and make a profit of £300 all together.

Car wash - We could hold a car wash event where we charge people to have their car washed and the money we make will go to the college fund. We could do it somewhere in the Chesterfield College car park with permission so that we are in a place where people driving can see us and where there is space for us to be washing the cars, I think we could charge £2 per car and get the materials from college cleaning. I think we could get around 5 customers which is £10 to add to the college budget.

Photo booth - We could hold a photo booth in the heart space at the college and people will pay to have their picture taken with lots of silly costumes we have in the green room. I think we could charge £1 per picture and then we could have a page on Facebook where we post the pictures and tell people the link of the page in order to view their picture. As it is in the centre of college, we would need permission and space to do it, but I think we could get attention of people walking past or on their dinner, so I think we could get around £20 for doing this.

[lucyloweyr2-blog]

[tommcmanaman1998]

Marketing presentation part 2

[tommcmanaman1998]

Marketing presentation part 1

[lucyloweyr2-blog]

Marketing Item - Programme

I’ve created a programme that we can sell at the event as part of my marketing item, this way we can make back some money used to fund the show and make profit from the show. I have edited the original picture used on the poster for the main cover, so that it is closer up and only one of the platters is visible as we only need the title on there, so in my opinion, the rest of the space isn’t necessary. I added the Chesterfield College logo too in the top corner to show that the production as a part of the college’s. I then have a synopsis of the play as well as the rights underneath, and a cast list of the entire cast and their roles in the play. After I have included head shots of each actor with their name, role and a short bio, with pictures in between to add some colour and to show some fun behind the scenes images that I think people will enjoy. I also have adverts in there that have been paid for which helps us pay for the price of the programmes, and I have the production team with special thanks to others to show our gratitude to the production staff and any help we have had. The last page is similar to the Beatles album cover ‘A Hard Day’s Night’ to show references to the era and the ‘Ringo Starr looking’ character ‘Roscoe’ (AKA Rachel), they are also funny shots of each actor to resemble the silly comedy of the show.

Some of the quality has been lost by screenshotting the pages

There is some information missing; Joe’s bio and the Beatles like pictures, I have asked plenty for the information to be sent to me or posted on Tumblr but it hasn’t yet so I will update as soon as I can

[lucyloweyr2-blog]

Marketing - update with the views that we have on the LineUp page I made and where these views are coming from. By signing up the event for LineUp, we are automatically placed on the event listing for popular local websites and from those listings, we have received views of the event where we have the information about the play as well as the ticket website so that people can easily book a ticket if they are interested.

[lucyloweyr2-blog]

Marketing Evaluation

1. What was your item of publicity?

I had a few items of publicity that I did in order to fully market our show to the best of my abilities, my first item was to create an advert to go in newspapers and in magazines in the local area to get the word out about our show, and placing advertisements on local newspaper and radio websites. My second marketing item was creating a programme that could be sold at the show to raise money to cover the cost of our performance. I also helped out in other areas of marketing such as marketing the show whilst we were bag packing for customers at the supermarket, telling friends and family about the show, sharing the page for the event on Facebook, and flyering at the flash mob so that anyone viewing the scenes who were interested in the piece would then have a flyer that contains all of the information of the show on it and could then book a ticket to come and see our show.

2. Give your ticket sale information and discuss which performances were more popular than others and possible reasons why:

As of today, the ticket sales for Thursday at 7:30pm are 77, the sales for the performance at 2:30pm on Friday are 54, and the ticket sales for the 7:30pm performance are 99. I think the reason that the Friday evening tickets have sold a lot faster than the rest are because a lot of people are free in the evening, having returned from work around 5pm and so they are available for the show. This point also stands for the Thursday evening performance but I think Friday’s sold faster because it’s a Saturday the day after which isn’t a working day so people don’t have a problem with returning home late in the evening. I think the Friday matinee performance has sold the least amount because a lot of people will be at work during the day time (at 2:30pm) so they aren’t able to make the show. I think the show can also appeal to younger people who may be on their school or college breaks, or people who do not work, but I think they will be less likely to buy tickets as they will not have as much money, therefore I think the most interest will be from adults who are working.

3. Compare the data from both productions and give reasoning for the outcome. Could it be the differences in marketing strategy or is it the production target audience?

Overall, we have sold 230 tickets so far, where as the Rent cast have sold 302 tickets, we started marketing the 2 performances around the same time so the Rent cast have managed to sell tickets faster than One Man Two Guvnors. Although I think One Man Two Guvnors would have been a more popular option, due to comedy being a popular theatre genre that appeals to almost everyone, our tickets being cheaper than Rent’s, and our show being quite big in the UK having been on the West End quite recently, Rent tickets have sold faster and the reasons, I think, are:

Marketing events - I have seen the Rent cast at the fashion show singing to promote the musical, and I know that they went to the Arts Festival, we also had some cast at the Arts Festival but we didn’t have as many to advertise our show and we had flyers handed at at the fashion show but we didn’t have anyone at the event that was able to market it. They also went to a supper kitchen to market their show and had two events at local radio stations.

Creative approaches - I think the most creative approach for One Man Two Guvnors has been the flash mob that we did, and people were very interested and drawn in by this. Therefore I think another reason that Rent has sold tickets faster, is that they have done more creative, eye-catching performances than we have. I think singing is a great way to catch people’s attention and gain interest in the show, which they have done at many events that they attended.

The venue - The Pomegranate is a more well known theatre in Chesterfield than the Rose Theatre and it is where many theatre goers go to when they want to watch a show. As they are advertised around the theatre and on their website, I think more people who are interested in the theatre will be aware of the show, as opposed to the Rose Theatre where not as many events are held.

Backing organisations - Rent has partnered with Chesterfield Pride, a charity organisation which has an event held near the performance dates. People who are interested in going to Chesterfield Pride may then hear about Rent and be interested in seeing the show due to the LGBT+ themes in the musical. One Man Two Guvnors doesn’t have any partnered organisations so we don’t have any other events or organisations to promote us.

Timing - The Rent Facebook page in particular started posting content faster than the One Man Two Guvnors Facebook page, therefore, the word of their show was out to people online quicker than ours was. This means that someone could have seen the Rent Facebook page and booked their tickets, and then not been interested when seeing our show advertised as the dates are so close together.

Though, generally, our outcomes for ticket sales aren’t a huge difference and I think the reason that we have quite similar ticket sales is because we have marketed our two performances in similar ways. Such as; posting content on social media and sharing it, handing out flyers and sticking up posters around the local area, bag packing at a local supermarket whilst marketing the performances, advertising in papers and magazines, and all cast telling our friends and family about the show.

4. What elements of your strategy worked well? Explain fully and give reasoning as to why:

I think the flyering and the flash mobs went well as these gained a lot of attention, lots of people were drawn to the scenes being done at the flash mob and were then interested when I asked if they would like a flyer and asked me more about the show. This method didn’t cost anything and only took around 2 hours to do, but it gained a lot of attention, so overall we haven’t wasted our time doing it or spent any of the budget on it. I think the posters also gained a lot of attention as we have a lot of them in college and I notice them myself when walking around because of the really bright orange, it really grabs my attention. I believe that bag packing was effective, as a lot of the customers, that we helped with their shopping, were interested in the leaflets that we gave them and asked us more about the show. We helped them out and spoke to them personally about the show, so that we could answer any questions or describe in more detail some of the comedy and the plot of the play, and so I think this influenced people to book a ticket, more than seeing a flyer or poster with less information would have. This method was also cost free and was around 3 hours for each of us, which It think was worth the time due to the amount of interest we had. I think that the LineUp account has worked well for marketing the play, as we have been listed on the What’s On events of local paper and radio websites, where people have shown interest in our play by viewing the event. This shows that people, who are looking for something to do in the area, have seen our play being advertised on these website and clicked on the ad to get more information, and they could have booked tickets from there. It also didn’t cost anything and didn’t take too long to make the page, so we haven’t made any losses.

5. What went less well? Give full reasoning and description:

I think some of the social media didn’t gain as much attention as we would have liked, as when looking at some of the posts, there wasn’t many views or likes. I think this is because the pages haven’t been liked by many people or haven’t been shared around a lot, so the word isn’t getting out as much as we’d like it to have done. There wasn’t much content being posted on the pages to begin with, the interviews took a while to be filmed and posted as well as the profiles, they were all posted a bit last minute, so there wasn’t constant advertising being done, therefore different people wouldn’t be seeing it. Even though I think the posters around college grabbed the attention of people well, I’m not sure that in the college was the right place to put a lot of them, as most of the interest for the show has been from adults, possibly because students don’t have much money or possibly because some students haven’t been to the theatre before so they don’t think they will enjoy it. We have had no interest in the School Packs, but I don’t think that this was to do with the marketing method, I think it was more to do with the timing. If we had the School Pack ready earlier, then I think the marketing method for having cheaper tickets for a group of students and their teacher, would have worked, but due to the fact it is so close to the show, the schools didn’t have enough time to inform their students, give out permission letters and receive the letters back in time.

6. Give ways in which you would improve or change your strategy:

For my personal role, I would like to have set my marketing plan to have been getting in touch with newspapers and magazines earlier than I did. The Derbyshire Times and S40′s issue had already been for June, so we couldn’t be in this month’s issue, and the next issue wasn’t until after the show. If I had completed the ad earlier and rang people straight away to ask about advertisements, we could have been in more papers and magazines, and more people could have heard about the show. As a team, I would like to have communicated more with each other, so that our plans for the week could have been more organised and everyone had an objective for the week ahead. This way, we could keep check on how things are coming along to motivate each other, and we know if someone is not fulfilling their role and get on top of it. If we had done this, I think that things would have been completed on time, and therefore, more people could have heard about the show due to; having the School Pack ready, as we could informed more schools about the show and sold a bunch more tickets, more content on social media being posted frequently, meaning that people online at different times of day and on different days are seeing it, and getting our word out more in general, such as getting in papers, being on the radio, and going to more events. Overall, I think more drive and timekeeping was necessary for us to have marketed our show better, I think more tickets would be sold if we had kept on track of everyone’s plans for the week and actually have gotten stuff done and out there in time.

[lucyloweyr2-blog]

Very short clip of the scenes being done at the flash mob (I would have recorded more but my phone lost battery, I recorded more on Dec's phone after) @jgreenuniverse

[lucyloweyr2-blog]

Pictures from today's flash mob, the stunts attracted a lot of attention and got people interested in seeing the show.

@jgreenuniverse @declan-lewis @charleyeden457 @jodi-lauren @emily-jane1996

[lucyloweyr2-blog]

Star of the day award for getting the magazine ad and coming in to do the ties

[lucyloweyr2-blog]

Contingency Plan

A lot of Performing Arts companies use private and public funding to get a budget for their show, such as QDOS who uses the arts council or private funding bids to fund their works. We are unlikely to get this type of funding for a number of reasons. Awards for All is a public funding organisation but we are not eligible for their funding as they mostly deal with registered charities and only fund work that focuses on improving health and revitalising the environment. The Big Lottery Fund is another public funding organisation that we could consider, but we are not likely to get it as they too focus on charitable organisations for good causes. De Haan is a funding organisation that funds projects that benefit the community, which could be said for our performance as we are a student group, but they are not open to unsolicited organisations so it would have to go through the college, and as we already have funding from the council with the college, we are probably unlikely to get this funding. Though we are unlikely to get his type of funding, there are many other ways we can fund raise to get money for our show. I think the best ways we can gain a budget is:

Inkind support - We have had support from the director for some of the props bought that are used in the show. Instead of using the budget for the show, our director has bought the props herself to use in the show which she will then keep after. We also have actors who are bringing in props and costume that we need, so that instead of us buying new items, we can use what people already have at home to keep the cost of the show at a minimum. This could save us over £200, as there are 22 cast members, and more characters than that, each costume is going to be at least over £10, so if we all bring in our own costume what we can, and whatever props we can, we won’t have to spend as much money buying them.

Bag packing - We are going to be bag packing at a local supermarket so that whilst we are helping people pack away their shopping, we can sell our play to them, whilst we are doing this, we could be fund raising and holding a collection for people to put in. I don’t think this would make too much, but I think we could get over £10 as people have just been shopping so they may put in their change into the collection.

Baking sale - We are going to be hosting a coffee morning over 2 days where we will be selling coffee, tea, biscuits and cake in order to raise money for the show. Any money made will go toward the final budget. If we let enough people know about it and we price a drink and a cake at £2 for the deal, we will only need to have 5 customers all day in order to make the money back for the price of the sale, any over 5 customers would be a profit to our fund, though I think we could get over 20 customers at least which would be £40 in total.

Flash mob collection - We could have a collection when we go out to do flash mobs, where if people are entertained by the scenes we show, they can donate to the collection and this will go toward our final budget. If people went out with a bucket or pot and stood beside the scenes being rehearsed, I think the scenes would attract attention and then if people enjoy them, they could make a donation. I think this would only get a small collection if any, around £10 maybe and people often give their change to collections.

Advertising in our programme - We are going to be accepting adverts in our programme where people can advertise their companies in order to get more publicity and we can make money by charging them for having these adverts. We have the prices to charge and that is £40 for a full page advert, £25 for half a page, and £15 for a quarter of a page advert. I think small companies will be interested in this in as a lot of people will be viewing the programmes so they are getting their companies heard. I think we could get around £100 all together by  accepting advertisements in the programme. This money that we are charging them, we can then use to pay for the cost of the programmes being printed and if there is any extra money, it will go towards our budget.

Selling programmes - At the events, we are going to have programmes being sold and for each person buying a programme, it will make more money for us either to cover any remaining costs of the programmes themselves or to contribute to the final budget/profit. I think we can charge around £2 for each programme, as people who are asking to buy a programme, are likely to pay £2 for it. I think we could be selling around 50 programmes at each show and make a profit of £300 all together.

Car wash - We could hold a car wash event where we charge people to have their car washed and the money we make will go to the college fund. We could do it somewhere in the Chesterfield College car park with permission so that we are in a place where people driving can see us and where there is space for us to be washing the cars, I think we could charge £2 per car and get the materials from college cleaning. I think we could get around 5 customers which is £10 to add to the college budget.

Photo booth - We could hold a photo booth in the heart space at the college and people will pay to have their picture taken with lots of silly costumes we have in the green room. I think we could charge £1 per picture and then we could have a page on Facebook where we post the pictures and tell people the link of the page in order to view their picture. As it is in the centre of college, we would need permission and space to do it, but I think we could get attention of people walking past or on their dinner, so I think we could get around £20 for doing this.

[amberpaoloni]

What marketing techniques and materials have your group chose to market the event to the target audience?

This it the update version.

@beckylangford1983 @suemcgeorge @tommcmanaman1998

[matthewjacksonblr25]

(Updated) Methods of marketing our performance.

Market Strategy: Why has our group chosen to these marketing techniques and make How will you approach your role/job to make sure your Marketing is inventive and captures the attention of the Target Audience?

We will be making deadlines for material completion -e.g. we will have the flyers finished and printed before 10th may. Take inspiration from our research and put it into our own marketing - e.g. posters -attractive, bright, colours, layout etc.

Having decided what our Target audience is, what the selling points of them are, focus on them in your task role -e.g. flash mobs – comedy – Consider when and where is the best to release the marketing technique to make the strategy more effective -e.g. The end of the beginning/end of the month when people get paid use selected slogans/brands on marketing materials -e.g. “the best show on the planet” be creative in you approach: try new methods, clever layouts, something eye-catching.

Make deadlines for material completion -e.g. finish flyers and send of for printing by 10th of May. Take inspiration from our research and put it into our own marketing - e.g. posters -attractive, bright, colours, layout etc. Having decided on who our Target audience is and the selling points for them, we will focus on them in our task roles -e.g. flash mobs -comedy.

Consider when and where is best to release marketing technique to maximize its effect -e.g. the end of the beginning/end of them month when people get paid. Use selected slogans/brands on marketing materials -e.g. “the best show on the planet”. Be creative in you approach: try new methods, clever layouts, something eye-catching.

Why Use Posters?

We’ll be using posters as they are an extremely effective marketing method. One poster can be seen by many people, and if people are seeing posters around chesterfield daily, it will remain in their heads and they won’t forget about it. they are also bright, intriguing and easy to read, with all the required information laid out in an easy to understand manner.

Why Use Social Media?

Social media is an easy way to reach hundreds of people. Updates can be sent out to the public instantly, and video’s and photos of rehearsals will help to draw audiences in. Our target audience includes secondary school children, and teenagers most of which use social sites like Facebook, Twitter and YouTube. Not only is this modern and far reaching but it’s also cost effective as it’s completely free.

Why Do Flash Mobs?

Flash mobs are a great way of connecting directly to potential audiences. Displaying some of the characters will help show what the plays about, and draw much wanted attention. They are intriguing, funny, and encourage people to take flyers. This will also allow actors to move around in character and interact with members of the public. Actors will improvise with each other and hand out flyers at the same time and this will be very effective to get the audience interested.

What’s Useful About a Radio Advert?

The radio advert will reach a great amount of people instantly because their will already be hundreds of people listening, we are guaranteed they will hear about our show. If Amber’s sister agrees, it will most likely be completely free.

Why Use Word of Mouth?

Word of mouth is a simple and easy way to raise our performances profile. Mentioning the performance in conversations, telling friends and family about it and asking them to tell their friends will spread the news about the performance very quickly. Also friends and family are most likely to come and see the performance. Word of mouth is completely free.

Why A Newspaper Advert?

It’s quite easy to get an advert into local papers, and is a simple bright, attractive advert with the vital information (show dates/times and ticket prices) it will be easy to read and reach the hundreds of people who already read the newspaper.

What’s So Effective About Flyers?

Flyers are something we can all easily carry round in our bags, and hand out to whoever we want. All the information will be on one small piece of bright paper that will be colourful and intriguing to the person who looks at it. They’ll be really useful to hand out during flash-mobs too, as flash-mobs will increase our chance of people accepting flyers and reading them. They aren’t targeted marketing, but they’ll be worth the price of them for the money they make.

Why invite Schools?

Inviting schools allows us to reach large groups of children with little effort, and could potentially increase audience numbers considerably. It doesn’t take long and is an incredibly efficient use of our time. secondary schools are a large part of our target audience too, and there isn’t a much better way of reaching them than through their school.

What’s The Use of Cheaper Ticket Prices and Concessions?

Although having cheaper tickets will bring in less money per ticket, it will mean our product is much more sellable, and many more people are likely to be able to afford a ticket. In puts us in strong competition wi.th other shows too, as whereas our ticket price will be £8, other shows average at about £20. We’ll also be offering concession; student tickets will cost £7, which should help draw in our target audience.

[tommcmanaman1998]

Marketing element responsibility

The main marketing elements that we are to be in charge of our digital side of our marketing campaign as we have a lot of influence over this as we are the ones adding information on to this part of the marketing campaign as well as being responsible for this information. This affects the younger side to our audience as they are the ones who will mainly be looking at this and keeping themselves updated on the show as well as keeping them interested in coming to the show too.​

We are also responsible for the handouts of flyers as well as large posters in shop windows as it is part of our responsibility as a marketing team to share information to the public in many a different way. This affects our older audience members as they are the ones who are mainly affected by this as they rely on these to know when the show is and where it will be taking place

[jgreenuniverse-blog]

How will you approach your role/job to make sure your Marketing is inventive and captures the attention of the Target Audience?

make deadlines for material completion -e.g. finish flyers and send of for printing by 10th of may

Take inspiration from our research and put it into our own marketing - e.g. posters -attractive, bright, colours, layout etc

Having decided what our Target audience is, and what the selling points of them are, focus on them in you’re task role -e.g. flash mobs -comedy

Consider when and where is best to release marketing technique to maximize it’s effect -e.g the end of the begining/end of them month when people get paid

use selected slogans/brands on marketing materials -e.g. “the best show on the planet”

be creative in you approach: try new methods, clever layouts, something eye-catching.

[jgreenuniverse-blog]

marketing strategy: why has our group chosen to these marketing techniques and materials?

Why Use Posters? we’ll be using posters as they are an extremely effective marketing method. One poster can be seen by many people, and if people are seeing posters around chesterfield daily, it will remain in their heads and they won’t forget about it. they are also bright, intriguing and easy to read, with all the required information laid out in an easy to understand manner.

Why Use Social Media? Social media is once again an easy way to reach hundreds of people. Updates can be sent out to the public instantly, and video’s and photo’s of rehearsals will help to draw audiences in. Our target audience includes secondary school children, and teenagers most of which use social sites like Facebook, twitter and YouTube. Not only is this modern and far reaching but it’s also cost effective as it’s completely free.

Why Do Flash Mobs? Flash mobs are a great way of connecting directly to potential audiences. displaying some of the characters will help show what the plays about, and draw much wanted attention. they are intriguing , funny, and encourage people to take flyers. this will also incorporate going round in character, and interacting with members of the public, improvising with each other and handing out flyers at the same time, which will have much the same effect.

What’s Useful About A Radio Advert? The radio advert will once again reach a great many people instantly. Because their will already be hundreds of people listening, we are guaranteed they will here about our show. if ambers sister agrees, it will most likely, once again be completely free.

Why Use Word Of Mouth? word of mouth is a simple and easy way to raise our performances profile. Mentioning it in passing it in passing conversation, and asking friends and family to tell their friends will spread the word around quickly, and with how many people are working on our performance, that will be a lot of people to hear about it. also friends and family are some of the most likely people to come and see the performance, and once again, word of mouth is completely free.

Why A Newspaper Advert? it’s quite easy to get an advert into local papers, and s a simple bright, attractive advert with the vital information (show dates/times and ticket prices) it will be easy to read and reach the hundreds of people who already read the newspaper.

What’s So Effective About Flyers? Flyers are something we can all easily carry round in our bags, and hand out to whoever we want. once again with all the information pact onto a small piece of bright paper they won’t take much to read through. They’ll be really useful to hand out during flash-mobs too, as flash-mobs will increase our chance of people excepting flyers and reading them. they aren’t targeted marketing, but they’ll be worth the price of them for the money they make.

Why invite Schools? inviting schools allows us to reach large groups of children with little effort, and could potentially increase audience numbers considerably. it doesn’t take long and is an incredibly efficient use of our time. secondary schools are a large part of out target audience too, and there isn’t a much better way of reaching them than through their school.

What’s The Use of Cheaper Ticket Prices and Concessions? although having cheaper tickets will bring in less money per ticket, it will mean our product is much more sellable, and many more people are likely to be able to afford a ticket. in puts us in strong competition wi.th other shows too, as where as our ticket price will be £8, other shows average at about £20 we’ll also be offering concession; student tickets will cost £7, which should help draw in our target audience.