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“ To have a good idea, you must first have lots of ideas.”

Linus Pauling

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The problem of hate in general, but for the sake of this text, the problem of hate in society is that it's louder and impolite, and takes more space and attention than that of reason and respect. Therefore those who spread it give us a harder time to fight it back.

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The art of discourse and conflict

I was always fascinated by the art of discourse, how a person tells her story, how a brand tells a story, how a business tells it’s story? What it hides and what it reveals, and what makes us hooked to it. A powerful and innovative brand has always a powerful story to tell, so does a business with purpose. 

I recently found one of the most beautifully articulated definitions of storytelling, by Guillaume Lamarre in his book Storytelling. 

" Storytelling is an art of conflict.

The stories are the tale of the confrontation between the personification of a desire - the character  (here I would add brand or business too) - and the obstacles that come her way. What gives emotion to a good storytelling is the uncertainty about when the confrontation will take place.

The talent of the good storyteller (here I would add brand or business too), lies in her ability to dramatize this doubt."

Guillaume Lamarre, Storytelling

Sharing it in Spanish as well, as the build of the Spanish language gives his text dimension and drama.

" El storytelling es un arte del conflicto. 

Las historias son el relato del enfrentamiento entre la encarnación de un deseo - el personaje (aquí agregaría marca o negocio también) - y los obstáculos que le salen al paso. Lo que da emoción a un buen storytelling es la incertidumbre sobre cuándo se producirá la confrontación. 

El talento del buen storyteller (aquí agregaría marca o negocio también) reside en su habilidad para dramatizar esta duda. "

Guillaume Lamarre, Storytelling

What is/are the conflict/s in your brand or your business? What makes it a powerful story to tell?

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The Culture Map by Erin Meyer. Decoding how people think. 

I started to read this brilliant book, recognising the fantastic complexity of communicating between different cultures. 

I have more than 10+ years of global experience, working with clientes and teams, all the way from South America to Asia. I lived in different countries and I am still surprised, how things get done so differently in each country, deeply rooted in our ways and culture. 

Each culture has a unique history that informs the way each one of us, understands and resolves a need. What makes sense in a mind of a British-Portuguese man, like myself, can be very different from what is a logical way of doing things for someone in India, Colombia or Germany. 

More than just understanding how others are different, in their response to different situations, is the gratifying journey of understanding how does oneself respond to others.

A must to have thought. A must to have read. 

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'Prototyping, braistorming, and observations. These are the fundamentals, the reading, writing, and arithmetic of innovation.' (Tom Kelley) The key for longterm success that majority of big businesses ignore. What I usually call 'from deck to market', a common mistake of business management.

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The simple fact is that nobody ever learned anything by listening to themselves speak.

Richard Branson

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" I assume that your goal is to change the world - not study it. Entrepreneurship is about doing, not learning to do. if your attitude is "Cut the crap - let's get going."

#GuyKawasaki #entrepreneurship #innovation #siliconvalley

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We live in a business world increasingly driven by the demands of empowered consumers with absurdly high expectations, yet we are still struggling with the legacy of a century or more of big industrial thinking that systematically dehumanized the interface between businesses and people. There’s definitely some catching up to do. The less customer-centric your business is, the more you’ll get out of it.

Medium article: The Problem with Design Thinking by Tim Malbon

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We believe that if you sing while you cook, the food will turn out tastier.

Mormedi - Design Studio 

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It takes no money to respect the individual. It takes no survey to remove repressions.

Harvey Milk

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Everything already exists. If you look carefully. Innovation is deconstructing the existing to do it differently, what gives others the impression of novelty or never-existed before.

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Design is intelligence made visible.

Alina Wheeler

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Stop polarization. We need to build more human connections.

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The Book Of Now.

Welcome to the Book of Now.

Part of human-centric design thinking and the desire to bring people together at a tactile level, nothing can do that better than a book- something that digital screens can never replace.

Beyond the tactile there is the element of compiling the expertise and understanding of design thinking into a single volume that summarises our learnings and our ideas in different fields of healthcare and human experience. This is the Book of Now. An ongoing limited edition series crafted by us to showcase our approach to designing for healthcare in the 21st century.

Each title is a study on how we applied the principles of Design Thinking to solve a specific healthcare problem. It highlights the insights we uncovered and summarises the extensive research, strategy and design work done by our team to arrive at beyond-the-pill solutions.

The Book of Now series is recommended reading for anyone interested in learning more about patient-centric design for healthcare. And how it is relevant to the world we live in today.

Current volume - Book of Now. - Helix

Coming next - Book of Now. - Alivius Volume 1 and 2.

Note: We follow standard Maharashtra Gov procedures to keep Covid-19 away and keep us safe while at work. Once the pandemic is under control we would be happy to have you at the studio if you want to read our Books’ Of Now.

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Modernity

About 1st modernity (my parents and before them)

"Socialization and adaptation were the materials of a psychology and sociology that regarded the nuclear family as the 'factory' for the 'production of personalities' ready-made for conformity to the social norms of mass society. Those 'factories' also produced a great deal of pain: the feminine mystique, closeted homosexuals, church-going atheists, and back-alley abortions. "

Shoshana Zuboff in The Age of Surveillance Capitalism

What do you think is the 2nd modernity about? This one of the interned of things or 'big mall' with their social media companies?

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Evolution is like a brilliant uneducated crafts-man: what it lacks in intellect it makes up for in experience.

Rory Sutherland - Alchemy 

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I am extremely happy to reveal our new identity and web experience. We spend many months working on this, with a lot of sweat and breakthroughs here we are with a newly fresh approach that communicates our purpose and our values as studio 5b because “Good Health Can’t Wait”. At 5b design is the last thing we do while we think today to not be obsolete tomorrow. here is the link for our web experience. 

studiofiveb.com

(Note: our mobile experience is not yet ready. So don’t open our web experience link on a mobile phone as it will not work just yet)