Maybe there IS no such thing as bad publicity
There's an Ian McKellen film out right now called The Critic. I haven't seen it, but I'm fairly sure he's playing a villain. When have you ever seen a critic represented kindly in fiction or in art? They are usually portrayed as sadists or pretentious phonies. But then...I read and listen to critics a lot. The best ones are entertaining, insightful, fair. And merciless when a target deserves a savaging. Critics aren't just judges, they are filters. In a world where the amount of new stuff of all kinds is gargantuan, it can be helpful to see what is managing to make it across a critic's desk. So from a filmmaker's point of view, is a bad review worse than no review at all?
It depends, mostly on what sort of bad review it is. The Locals, my recent RTĂ documentary on the local elections in Dublin's North Inner City, was reviewed by three critics - two good reviews from Liam Fay (Sunday Times) and Patrick Freyne (Irish Times) and one bad review by Pat Stacey (Irish Independent) Good reviews get put up on the poster straight away - that's a no-brainer. But Pat Stacey's negative take presented an interesting quandary.
Pat thought the film was bad because we had offered the oxygen of publicity to candidates from the far-right. It's not entirely clear from his piece how he would propose to make a meaningful documentary about this particular election without talking to those candidates, but I suppose that's not his problem. But given the amount of time we spent on balancing up the various issues and agendas in The Locals, calling the doc "gravely misjudged" was arguably a little bit harsh...but that's the price you pay for putting your work out there. But then I thought, would the fact that a critic thinks The Locals was "gravely misjudged" discourage anyone from watching it? I think probably not. In fact, it's quite possible that the opposite is true...
The reality is that these days, the enemy of all filmmakers and indeed all creatives is apathy, obscurity, no-one giving a fuck about your work.
A bad review shows that someone cares about your work enough to choose to write about it. That in itself bestows a certain significance on your work.
I don't need to tell any of you that negativity, outrage and hostility are the currency of much social media and that bad news travels faster, fiercer and further than good news.
To be fair, Pat's review was certainly negative, but not outraged or hostile.
Finally, I (like most people I suspect) prefer reading bad reviews to good reviews. They tend to be funnier, sharper, more interesting.
So, decision made. The new reviews poster for The Locals has a stinker of a Pat Stacey quote in pride of place.
And if that makes you interested to see The Locals and make your own mind, you can watch the documentary now on RTE Player -
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