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@luxsocialweb-blog
Le web social devient un moteur d’engagement pour les marques de Luxe | L'Atelier Du Numerique
See on Scoop.it - Lux Social Web
S'il y a une industrie que l'on aurait imaginé investir la sphère digitale pour se rapprocher de l'internaute labda, c'est bien celle du Luxe. Pour créer l’envie, elle a pour habitude de créer de la frustration.
See on atelierdunumerique.com
Why is the luxury industry stuck in predictability?
See on Scoop.it - Lux Social Web See on cpp-luxury.com
Luxury labels become 'cooler' than everyday brands | News | Marketing Week
See on Scoop.it - Lux Social Web
Apple retains the annual CoolBrands top spot, while a renascent luxury sector returned to favour this year.
See on m.marketingweek.co.uk
Hermès Launches Silk Knot App
See on Scoop.it - Lux Social Web
It gives step-by-step videos and photos to teach how to tie the house's silk scarves.
See on wwd.com
China Luxury Struts Despite Graft Crackdown, Slowing Economy
See on Scoop.it - Lux Social Web
China is cracking down on government excess and corruption. Advertisements for luxury goods are banned and it’s riskier than ever for officials to flaunt their wealth. But even with the officia...
See on m.voanews.com
Google+ Makes It Possible to Hang Out and Shop With Diane von Furstenberg
See on Scoop.it - Lux Social Web
Google is taking its relationship with fashion one step further next month when it's scheduled to host the first shoppable Hangout On Air with Diane von Furstenberg.
See on fashionologie.com
Kenzo creates a bespoke case for the Nexus 7
See on Scoop.it - Lux Social Web
In honor of Paris Fashion Week, Kenzo and Google have teamed up to present a colorful case designed especially for the Nexus 7 tablet.
See on luxuo.com
"Shopping is now morphing into a set of new consumer experiences and behavior, in which the lines between online and offline disappear, and where consumers are able to buy anything they want, anywhere, anytime."
Interesting post worth reading- Quote from “The end of retail as we know it?” via Luxury Daily at http://www.luxurydaily.com/the-end-of-retail-as-we-know-it/ (via buzzdigital)
The Hunt (www.thehunt.com) Tracks Down Hard-to-Find Fashion Online
“The Hunt is about making photos found on these sites as well as user-generated photos actionable…”
Mission: The Hunt is a community that tracks down the items you covet but don’t know where to find.
Do you use Pinterest for your small business? If not, here is a guide to getting your brand to be successful on one of the top social media platforms.
(Via Sober Advertising)
amexopenforum
Brands are starting to take a deep dive into social media with an extensive Facebook pages redesign. A network presence as illustrated by a custom fan page is essential and today few luxury brands have been reactive.
I created the 10 best practices list with all the possibilities that answer...
Hermès is on iPhone and invite you to discover “Grandes Heures”.
A watch is an instrument of precision, a guardian of life’s timetable. Time itself though seems to mock that very rigour, sometimes making hours fly by, while seconds and minutes can go on for ever. Hermès pays homage to the...
The social web involvement
www.globalwebindex.net
Van Cleef & Arpels is pleased to present you the new version of its iPhone application “A day in Paris”. Version 2.0 offers a new stroll and a new menu for access to all the poetic places of the application: - The Valentine’s Day stroll, exclusive to “a day in Paris”, is a stroll created...
Narciso Rodriguez for eBay
Award-winning American fashion designer Narciso Rodriguez makes history with his exclusive, new limited edition collection, available only on eBay.
So get ready! Bids will start on february 15th.
Boucheron has created a place dedicated to love on Facebook, the Twitt’Heart.
Since February 10th 2010, discover the warmest tweets and declare your love real-time on the Facebook page. Every update published on this page is taken from messages written by Twitter users, using hashtags related...
Inspirations by LVMH
Louis Vuitton Moet Hennessy has launched Nowness. An online magazine between editorial and promotional content.
www.nowness.com
