Lynne C Rail

Fashion designer and businesswoman Helen J Holley launched her own line of handbags in 1993, and the company expanded to include numerous retail outlets and selling its products through high-end stores. Spade sold the remaining shares of her company in 2006, but later resurfaced with a new fashion brand.

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Branding for Breweries

Great Beer Is Not Enough to Build a Successful Brewery Great beer is not enough. You can spend years perfecting the recipe, but if you hav

Great Beer Is Not Enough to Build a Successful Brewery Great beer is not enough. You can spend… Great Beer Is Not Enough to Build a Successful Brewery Great beer is not enough. You can spend years perfecting the recipe, but if you have not put the same thought into your numbers, brewery marketing, hospitality and customer experience, you are making the job much harder than it needs to be. As Brad Pendleton puts it: You are in the hospitality business first. Then you are a brewery. A really important mindset for anyone trying to build a stronger, more sustainable beer business. Full conversation with Brad Pendleton is live now on Branding for Breweries. #BreweryOwner #BeerBusiness #BreweryMarketing #CraftBeerBusiness #Shorts https://www.youtube.com/shorts/XvLTz1zoRQ4 via Branding for Breweries https://www.youtube.com/channel/UCb2fBqYAEmmXwk8jYUGWaCA July 29, 2026 at 04:41PM https://ift.tt/kGvXEgy via Branding for Breweries https://ift.tt/ZUQHXB1 July 29, 2026 at 04:48PM

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Branding for Breweries

Winning at Beer Festivals: How to Make Events Actually Pay Off Winning at Beer Festivals: How to Make Events Actually Pay Off https://www.

Winning at Beer Festivals: How to Make Events Actually Pay Off Winning at Beer Festivals: How to… Winning at Beer Festivals: How to Make Events Actually Pay Off Winning at Beer Festivals: How to Make Events Actually Pay Off https://www.youtube.com/watch?v=hvQ955D8teg via Branding for Breweries https://www.youtube.com/channel/UCb2fBqYAEmmXwk8jYUGWaCA July 27, 2026 at 04:41PM https://ift.tt/aZm2PRi via Branding for Breweries https://ift.tt/CR1AHOp July 27, 2026 at 04:43PM

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Branding for Breweries

How To Make Your Beer Releases Impossible To Ignore How To Make Your Beer Releases Impossible To Ignore https://www.youtube.com/watch?v=mo

How To Make Your Beer Releases Impossible To Ignore How To Make Your Beer Releases Impossible To… How To Make Your Beer Releases Impossible To Ignore How To Make Your Beer Releases Impossible To Ignore https://www.youtube.com/watch?v=mod7vGrqeok via Branding for Breweries https://www.youtube.com/channel/UCb2fBqYAEmmXwk8jYUGWaCA July 24, 2026 at 04:44PM https://ift.tt/lcTXNvG via Branding for Breweries https://ift.tt/3X9Hh8Y July 24, 2026 at 04:48PM

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Branding for Breweries

Get Your Beer Label Checked Before Print Before you send that beer label to print, get it checked. The Portman Group’s advisory service is

Get Your Beer Label Checked Before Print Before you send that beer label to print, get it… Get Your Beer Label Checked Before Print Before you send that beer label to print, get it checked. The Portman Group’s advisory service is free, confidential and normally responds within 48 hours. And around 90% of the feedback they give involves small changes rather than complete redesigns. So in most cases, you can keep the creative idea, protect the brewery brand and fix potential compliance issues before thousands of cans are already in market. Much better than discovering the problem after the print invoice lands. Full conversation with the Portman Group is live now on Branding for Breweries. #BeerLabels #BeerBranding #BreweryBranding #CraftBeerUK #Shorts https://www.youtube.com/shorts/n_RIEhRzsDQ via Branding for Breweries https://www.youtube.com/channel/UCb2fBqYAEmmXwk8jYUGWaCA July 24, 2026 at 02:54PM https://ift.tt/dLQSPbF via Branding for Breweries https://ift.tt/3X9Hh8Y July 24, 2026 at 03:13PM

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Branding for Breweries

One Complaint Can Challenge Your Beer Packaging One complaint is enough. Not ten. Not a pile-on. Not a social-media storm. The Portman Gr

One Complaint Can Challenge Your Beer Packaging One complaint is enough. Not ten. Not a pile-on…. One Complaint Can Challenge Your Beer Packaging One complaint is enough. Not ten. Not a pile-on. Not a social-media storm. The Portman Group explained that the number of complaints is not what matters. What matters is whether that complaint raises a valid issue against the Code. Which means your beer packaging needs to stand up on its own merits from day one. Do the compliance work before you print thousands of cans, rather than discovering the problem once the beer is already on shelf. Full conversation with the Portman Group is live now on Branding for Breweries. #BeerBranding #BeerPackaging #BreweryOwner #CraftBeerUK #Shorts https://www.youtube.com/shorts/n7Wk_e4RXNo via Branding for Breweries https://www.youtube.com/channel/UCb2fBqYAEmmXwk8jYUGWaCA July 23, 2026 at 03:15PM https://ift.tt/s5K1rhn via Branding for Breweries https://ift.tt/3X9Hh8Y July 23, 2026 at 03:23PM

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Branding for Breweries

Why “It Says Beer” Is Not Enough “But it says beer on the can…” That does not automatically make the packaging safe. A beer label can cle

Why “It Says Beer” Is Not Enough “But it says beer on the can…” That does not automatically make… Why “It Says Beer” Is Not Enough “But it says beer on the can…” That does not automatically make the packaging safe. A beer label can clearly communicate alcohol and still create a problem if the overall design has particular appeal to under-18s. The colours, characters, illustration style and typography all count. This is not about making boring beer packaging. It is about understanding where the line is before you spend money printing thousands of cans. Watch the full conversation with the Portman Group on the Branding for Breweries podcast. #BeerBranding #BeerPackaging #BreweryDesign #CraftBeerUK #Shorts https://www.youtube.com/shorts/GlsBIBcnAFE via Branding for Breweries https://www.youtube.com/channel/UCb2fBqYAEmmXwk8jYUGWaCA July 22, 2026 at 03:38PM https://ift.tt/Gre2NX6 via Branding for Breweries https://ift.tt/hlFxcOq July 22, 2026 at 03:53PM

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Branding for Breweries

Done Is Better Than Perfect: The Low Effort Brewery Video Strategy Done Is Better Than Perfect: The Low Effort Brewery Video Strategy http

Done Is Better Than Perfect: The Low Effort Brewery Video Strategy Done Is Better Than Perfect: The… Done Is Better Than Perfect: The Low Effort Brewery Video Strategy Done Is Better Than Perfect: The Low Effort Brewery Video Strategy https://www.youtube.com/watch?v=DHpwLJU13bc via Branding for Breweries https://www.youtube.com/channel/UCb2fBqYAEmmXwk8jYUGWaCA July 21, 2026 at 08:41PM https://ift.tt/TCDH8Ul via Branding for Breweries https://ift.tt/hlFxcOq July 21, 2026 at 08:43PM

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Branding for Breweries

Stop Naming Beer Like This If your beer naming process involves opening the dictionary, pointing at a word and hoping for the best, it migh

Stop Naming Beer Like This If your beer naming process involves opening the dictionary, pointing at… Stop Naming Beer Like This If your beer naming process involves opening the dictionary, pointing at a word and hoping for the best, it might be time to stop. Start with your brewery brand. Then decide what the beer needs to do within your range. Then think about the drinker you want to choose it. That gives you a much stronger starting point than a collection of random words ever will. Mike Gertz shares a more strategic approach to beer naming in the latest episode of the Branding for Breweries podcast. Watch the full conversation now. #BeerBranding #BeerNames #BreweryBranding #BrandStrategy #Shorts https://www.youtube.com/shorts/9zEFxKATPWs via Branding for Breweries https://www.youtube.com/channel/UCb2fBqYAEmmXwk8jYUGWaCA July 17, 2026 at 02:05PM https://ift.tt/UCnImlx via Branding for Breweries https://ift.tt/ihzFx4m July 17, 2026 at 02:23PM

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Branding for Breweries

What Makes a Great Beer Name? A great beer name needs to be clear enough that people understand it, but unusual enough that they actually r

What Makes a Great Beer Name? A great beer name needs to be clear enough that people understand it,… What Makes a Great Beer Name? A great beer name needs to be clear enough that people understand it, but unusual enough that they actually remember it. It should sound good when someone orders it across the bar, feel right for your brewery brand and ideally give you room to build a whole family of beers around it. Simple, then. Mike Gertz shares what makes beer naming work in the latest episode of the Branding for Breweries podcast. Watch the full conversation now. #BeerBranding #BeerNames #BreweryMarketing #CraftBeer #Shorts https://www.youtube.com/shorts/fS1oGqujaLQ via Branding for Breweries https://www.youtube.com/channel/UCb2fBqYAEmmXwk8jYUGWaCA July 16, 2026 at 02:17PM https://ift.tt/KLH3ZPE via Branding for Breweries https://ift.tt/A5OkVbd July 16, 2026 at 02:28PM

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Branding for Breweries

Why Naming a New Beer Is Getting So Difficult There are only so many words left, people. With more breweries, more releases and more beer

Why Naming a New Beer Is Getting So Difficult There are only so many words left, people. With more… Why Naming a New Beer Is Getting So Difficult There are only so many words left, people. With more breweries, more releases and more beer names already taken, finding a name that feels distinctive is becoming properly difficult. So, how do you name a new beer without sounding like every other hazy pale on the shelf? Mike Gertz shares his advice on beer naming, brewery branding and creating releases people actually remember. Watch the full conversation now on the Branding for Breweries podcast. #BeerBranding #BreweryMarketing #CraftBeer #BreweryOwner #Shorts https://www.youtube.com/shorts/aP_RuSgWSx8 via Branding for Breweries https://www.youtube.com/channel/UCb2fBqYAEmmXwk8jYUGWaCA July 15, 2026 at 02:28PM https://ift.tt/RLlDotx via Branding for Breweries https://ift.tt/bpoNPz7 July 15, 2026 at 02:38PM

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Branding for Breweries

How Does Cask Beer Stay Relevant? How Does Cask Beer Stay Relevant? https://www.youtube.com/watch?v=z01daWM8kJ8 via Branding for...

How Does Cask Beer Stay Relevant? How Does Cask Beer Stay… How Does Cask Beer Stay Relevant? How Does Cask Beer Stay Relevant? https://www.youtube.com/watch?v=z01daWM8kJ8 via Branding for Breweries https://www.youtube.com/channel/UCb2fBqYAEmmXwk8jYUGWaCA July 14, 2026 at 04:45PM https://ift.tt/Y7N0jin via Branding for Breweries https://ift.tt/bpoNPz7 July 14, 2026 at 04:58PM

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Branding for Breweries

Why Great Brewery Brands Look Effortless with Matty McMullen Why Great Brewery Brands Look Effortless with Matty McMullen https://www.yout

Why Great Brewery Brands Look Effortless with Matty McMullen Why Great Brewery Brands Look… Why Great Brewery Brands Look Effortless with Matty McMullen Why Great Brewery Brands Look Effortless with Matty McMullen https://www.youtube.com/watch?v=mEJOORcbktA via Branding for Breweries https://www.youtube.com/channel/UCb2fBqYAEmmXwk8jYUGWaCA July 13, 2026 at 04:34PM https://ift.tt/7Tgqnxv via Branding for Breweries https://ift.tt/QVwD1iJ July 13, 2026 at 04:48PM

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Great Branding Cannot Save Bad Beer

Great branding can win the first pint. But can it win the second if the beer is not good enough? In this episode of Branding for Breweries,

Great Branding Cannot Save Bad Beer Great Branding Cannot Save Bad Beer Great branding can win the first pint. But can it win the second if the beer is not good enough? In this episode of Branding for Breweries, I’m joined by Max Finnance, Master Cicerone, BJCP Grand Master Judge and founder of Max Beverage Consulting, for a properly honest conversation about beer quality. We talk about the elephant in the room that there is still plenty of bad beer in the market, why many breweries do not have a dedicated quality programme, and why friends telling you your beer is great is not always the feedback you need before taking it commercial. Max shares practical advice for home brewers considering a commercial leap, smaller breweries trying to build better quality systems, and established breweries that want to protect their brand reputation through consistency, sensory training and better process. Because great branding, marketing and a brilliant taproom can get people through the door. But poor beer quality will eventually catch up with you. In this episode, we cover: Why beer quality is still a major issue for many breweries Why free beer gets overly positive feedback How to know whether your beer is ready to go commercial Why consistency matters as much as making one great batch How homebrew competitions can give useful feedback When to bring in a beer quality consultant Why sensory training matters for brewery teams The most common beer flaws breweries need to spot Why some flavour traits are appropriate in one style and wrong in another How small breweries can build a quality process without a huge lab When it is right to dump a batch Why a diverse tasting panel is more useful than one person’s opinion The biggest mistakes breweries make when entering beer competitions Why packaging quality can make or break a competition entry Why great branding cannot carry bad beer forever The brutal advice every home brewer should hear before opening a brewery This episode is especially useful for brewery owners, brewers, quality teams, taproom managers, home brewers considering a commercial launch and anyone who wants to protect their brewery brand through better beer. Subscribe for more conversations on brewery branding, beer marketing, taproom growth, packaging, positioning and how breweries can stand out and sell more beer. Useful links 🍺 From Tim and Branding for Breweries Sign up to the Branding for Breweries newsletter https://thebrandweaver.co.uk/brewery-… Buy the Branding for Breweries book https://amzn.eu/d/00WWplaD Follow Branding for Breweries on Instagram   / brandingforbreweries   Connect with Tim on LinkedIn   / thebrandweaver   🍻 Max Finnance and Max Beverage Consulting Follow Max on Instagram   / maxfinnance   Connect with Max on LinkedIn   / max-finnance   Visit Max Beverage Consulting https://maxbevconsulting.com/ https://ift.tt/MWwxElA via Branding for Breweries https://ift.tt/KyJPzal July 11, 2026 at 04:46AM

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Your Friends Saying Your Beer Is Good Means Nothing #brewerymarketing #beerdrinkers #beerbiz

In this clip from my latest chat with Max Finnance on Branding for Breweries, we talk about why honest feedback is hard to get, and why brew

Your Friends Saying Your Beer Is Good Means Nothing #brewerymarketing #beerdrinkers #beerbiz Your Friends Saying Your Beer Is Good Means Nothing #brewerymarketing #beerdrinkers #beerbiz In this clip from my latest chat with Max Finnance on Branding for Breweries, we talk about why honest feedback is hard to get, and why breweries need to be careful not to mistake polite praise for real market demand. The full show is out now on all your favourite streaming platforms and on my feed https://ift.tt/QLyOUCd via Branding for Breweries https://ift.tt/B6nsFmV July 9, 2026 at 07:02AM

[lynnecrail]

Great Branding Cannot Save Bad Beer

Great branding can win the first pint. But can it win the second if the beer is not good enough? In this episode of Branding for Breweries,

Great Branding Cannot Save Bad Beer Great Branding Cannot Save Bad Beer Great branding can win the first pint. But can it win the second if the beer is not good enough? In this episode of Branding for Breweries, I’m joined by Max Finnance, Master Cicerone, BJCP Grand Master Judge and founder of Max Beverage Consulting, for a properly honest conversation about beer quality. We talk about the elephant in the room that there is still plenty of bad beer in the market, why many breweries do not have a dedicated quality programme, and why friends telling you your beer is great is not always the feedback you need before taking it commercial. Max shares practical advice for home brewers considering a commercial leap, smaller breweries trying to build better quality systems, and established breweries that want to protect their brand reputation through consistency, sensory training and better process. Because great branding, marketing and a brilliant taproom can get people through the door. But poor beer quality will eventually catch up with you. In this episode, we cover: Why beer quality is still a major issue for many breweries Why free beer gets overly positive feedback How to know whether your beer is ready to go commercial Why consistency matters as much as making one great batch How homebrew competitions can give useful feedback When to bring in a beer quality consultant Why sensory training matters for brewery teams The most common beer flaws breweries need to spot Why some flavour traits are appropriate in one style and wrong in another How small breweries can build a quality process without a huge lab When it is right to dump a batch Why a diverse tasting panel is more useful than one person’s opinion The biggest mistakes breweries make when entering beer competitions Why packaging quality can make or break a competition entry Why great branding cannot carry bad beer forever The brutal advice every home brewer should hear before opening a brewery This episode is especially useful for brewery owners, brewers, quality teams, taproom managers, home brewers considering a commercial launch and anyone who wants to protect their brewery brand through better beer. Subscribe for more conversations on brewery branding, beer marketing, taproom growth, packaging, positioning and how breweries can stand out and sell more beer. Useful links 🍺 From Tim and Branding for Breweries Sign up to the Branding for Breweries newsletter https://thebrandweaver.co.uk/brewery-… Buy the Branding for Breweries book https://amzn.eu/d/00WWplaD Follow Branding for Breweries on Instagram   / brandingforbreweries   Connect with Tim on LinkedIn   / thebrandweaver   🍻 Max Finnance and Max Beverage Consulting Follow Max on Instagram   / maxfinnance   Connect with Max on LinkedIn   / max-finnance   Visit Max Beverage Consulting https://maxbevconsulting.com/ https://ift.tt/PmSq2Dc via Branding for Breweries https://ift.tt/B6nsFmV July 9, 2026 at 07:00AM