THE CRAIC

[madadamnews]

BEHIND THE SCENES WITH SMYTHSONS AND ALISTAIR GUY ON HIS NEW GALLERY SHOW! Throughout late 2015 we filmed several photo shoots with Alistair Guy for his gallery show Strong Women. The project is curated by Smythsons of Bond Street and the exhibition, including our film, will be shown in their store in London before touring to New York. Models featured in the show include: Savannah Miller, Tamsin Egerton, Daphne Guinness, Tippi Hedren, Melanie Griffith, Brix Smith-Start and Daphne Self.

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SCENES FROM LOS ANGELES • MIKE EVANS DIRECTS NEW VIDEO FOR PORTALIGHTS TRACK 'LIKE A CREEP'

As London weather got a bit too cold, we shipped out to LA to shoot two  videos for Manchester rock group Portalights. Using local actors, director Mike Evans constructed two simple video concepts taking advantage of the extraordinary setting. Like a Creep was released on the band’s Vevo.  It mixes movie genre motifs with traditional music video performance sequences to create a dusty uncompromising slice of sunny California.

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COOLY G 'WAIT 'TIL NIGHT' • HYPERDUB RECORDS DIR. FRANCESCA CASTELBUONO A few weeks ago we shot a video with director Francesca Castelbuono and the brilliant Cooly G, for Hyperdub Records, the label that brought you Kode9 and Burial.  It was a fun and exhausting night shoot on The South Bank and later in Brixton Village. Many thanks to Stuart White, who recently shot Disclosure’s You and Me and stylist Melody MaKer of Charlie XCX fame. The video was featured on the front page of Dazed Digital as part of their Hyperdub day.

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WELCOME TO THE SCHOOL OF LIFE • MAD ADAM BEGINS ITS WEEKLY SERIES Alain de Botton is the bestselling author of Essays in Love, The Consolations of Philosophy and The Architecture of Happiness. We started working with his organisation, The School of Life this summer, making short animated films explaining different subjects, including Art, History, Philosophy and Literature. We’re now very pleased to be heading up a new series called The Curriculum, which explores several different figures in world culture every week. Check back here, and subscribe to The School of Life on YouTube to keep up to date.

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NEON JUNGLE'S 'HIDEAWAY' LIVE VIDEO HITS 1M VIEWS! We were asked to produce two live videos for pop sensation Neon Jungle and their labels Columbia and Sony in March last year.  We settled on a suitably distressed Georgian location in Stoke Newington, an old favourite  for fashion shoots.  The girls brought their own anarchic styles, which clashed beautifully with the decaying grandeur of their backdrop. After a long day we had covers of ‘Hideaway’ (Kiezsa) and ‘Take me to Church’ (Hozier) in the bag. The videos were released on Vevo in April, and as of today 'Hideaway' has accumulated 1M views, with 'Take me to Church' not far behind, making both sessions in the top three most viewed of  Neon Jungle's videos.

[madadamnews]

HOUSE OF PERONI • BEHIND THE EDITORIAL

We shot this behind the scenes video in early summer last year in the beautiful Peroni House on Lincoln's Inn Fields, to be featured in House of Peroni’s online magazine alongside the editorial. In the shoot, photographer Alistair Guy and stylist Caminito Gasparro explore androgyny and uniformity, contrasting Matteo Molinari’s wonderful collection with the amazing design background of Peroni House. Check out the full editorial here.