Hopefully most of you have heard about our revenue generating urban park. As silly as it sounds, this really is the first day we can officially, officially, officially open up publicly about everything we plan to do. We literally haven’t been able to say with certainty what was going on and in some instances have had to maintain absolute secrecy. This project has multiple moving pieces, there is a lot of positioning and lobbying.
This idea started in February and we’ve since been flushing things out, for example…
I literally couldn’t ever write a blog post that fully explained how 4 months later we ended up with this…
Never in a million years, let alone a few months, did we expect to be here right now.
They said we couldn’t get the Masi Building but then we did. July 1st. #madeinutica @handshake.city
A post shared by Made In Utica (@madeinutica) on Jun 25, 2018 at 5:59pm PDT
This is actually just the beginning and we don’t have all the answers yet. This project is built on phasing and scalability and it is done that way to allow us the opportunity to let the park shape an identity for itself and not us force one on it.
With that said, it is 100% fair for many of you to be asking us, “what the f— is Handshake.City?” We’re going to do our best to clear some of that up.
1. “I’ve seen a lot of posts about “Handshake City,” but none of which explaining what the hell it MEANS!”
We’ve built a ‘social stream’ to keep people updated with all the progress we have been able to share.
Within that stream you will find media coverage, container blueprints, case studies and even a little history about the lot as well as the future plans of our project.
Additionally, here is an informative article, GUEST VIEW: Utica handshake firmer these days and plus a video courtesy of The Utica O-D.
You can also view a full sitemap on the about page of Handshake.City. Anything we’ve posted there, like our entire pitch deck, is available to view. I personally recommend the diagrams that show how the sun would move and what type of shade patterns we would need to consider. Well thought stuff.
Then of course there is the easy way to find out more, by contacting us and asking directly.
2. Un-hipster this for me: “An organized citizen-led approach to neighborhood building using short-term, low-cost, & scalable interventions to catalyze long-term change.”
The core function of Handshake.City is to temporarily use vacant buildings and land as a space to mobilize a flexible environment of food, art, culture, and retail within renovated shipping containers, until such a time that the land or building can be brought back into full commercial use.
Handshake.City is a meanwhile use project – short-term use of temporarily empty land and buildings until they can be brought back into commercial use. Instead of sitting empty and vacant, like it has for years, Handshake.City will serve as a vibrant green space in downtown. The landlord (Urban Renewal Agency) will continue to look for a new commercial occupant for the space during the meanwhile use. It takes a potential problem and turns it into an opportunity and helps make an area vibrant.
In our case, we’re leasing 4,000 square feet along Division Street for one year. We’re hoping to prove that Handshake.City COULD be the commercial occupant long term by transforming the empty lot into a dynamic hub for business start ups and as a market for the arts and creative industries.
Shipping containers allow us quick, low cost development for the area so you see results instantly. Our development is a matter of weeks, not years. You will see an operating revenue generating urban park this summer, not in 2022 or whatever timeline other major construction and development has going on.
3. “If I hadn’t been following closely I would be a bit confused. Maybe there’s a tagline or something that sums up the project which you could add to every post. That might help it click better as folks scroll by quickly.”
“We’re working with small business owners, local developers, and public bodies to create a destination that captures public interest, generates buzz for upcoming projects, creates ties to the local economy, and drives incremental foot traffic by making temporary uses of empty property and land to quickly bring life and activity to Bagg’s Square.”
4. “It’s gotta appeal to the dopes like me who are only half paying attention.”
If you weren’t paying full attention to Made In Utica after four years it would be very difficult to get you to do so now. We just released our 5th Utica Passport, completed our 2nd Do It For Utica, we have a date for a 3rd Utica Day, 3rd Downtown Getdown, 2nd summer of Yoga In The Square and will have shown 11 free movies in downtown Utica over the last 3 summers. If we haven’t got you yet we’ve wasted a ton of resources in trying to do so.
5. “I’m down. Don’t get me wrong. But it’s vagueness confuses me.”
Hopefully this article clears some of it up but again to touch on the previous statement, this has been a somewhat secret process.
We believe in full transparency on stuff we do and this project was no different. The citizen led approach quickly taught us the political approach. Much of our project remained vague until we finally got the sign off from the mayor.
We wanted to be pushing this on April 10th when we were first given approval for the idea and on May 24th when Urban Renewal approved our application. We had to wait until now because it took 10 weeks and a few days to get the application signed, that is just how it goes.
With that signature we can now release funds to build the park. We couldn’t do anything without it and we also had a long waiting period before we were allowed to accept donations and solicit investors or businesses. There was a lot going on and all things considered it went pretty quickly. Hopefully it takes shape now in a more clear way. We did still get insurance, bathrooms, containers, blueprints and designs done while waiting. Trust us, we’ve been just dying to tell everyone about this.
❗️❗️Really important question ❗️❗️ what would you like to see in this open lot? Next to PJ Green, under the overpass from the train station, down the block from Utica Coffee? #madeinutica #utica #uticany #ocnewyork #downtown #baggssquare #uticasbackyard
A post shared by Made In Utica (@madeinutica) on Mar 4, 2018 at 4:41pm PST
This is a very unique project, especially for this city. The success of Handshake.City will be measured on the ability to form an identity for itself, naturally. We can tell you we want to have a creative market on the weekends, live music and healthy programming options as well as kid friendly entertainment and an open interactive art space. We want it to be a green space for employees within Bagg’s Square to enjoy or people getting off the train to come visit. We can tell you what we hope to achieve and now we can continue to do it with the type of transparency we are comfortable with, full.
For much of this process we have doubted it would even happen and for a lot of reasons not even worth mentioning. I still don’t think we’ve had a minute to take in this entire experience or to sit back and realize what we’ve been able to do. We have to keep looking ahead to what needs to be done.
First, consider making a donation.
Second, volunteer with us.
A post shared by Made In Utica (@madeinutica) on Apr 11, 2018 at 9:40am PDT
Third, when we do pop up please just show up.
What the f— is Handshake.City? Hopefully most of you have heard about our revenue generating urban park. As silly as it sounds, this really is the first day we can officially, officially, officially open up publicly about everything we plan to do.