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Matt Britton, founder and CEO, MRY The biggest turnoffs are when the candidate truly has not done their homework on our agency, its clients and its work. It makes me question if they really want to work at MRY or just want a job. It is also a red flag when candidates disparage their current agency. We tend to look for the raw skills that can’t be taught — creativity, hustle, likability — and are less concerned about deep domain expertise which can be faked.

If you play 'serious' cricket on Saturdays... you are going to love this movie! Save Your Legs .. one of the best movies of the year!

#cricket #saveyourlegs #movie #bestmovie

Chevy.... runs deep..

#chevy #dad #awesome #content

all it takes is a simple..human insight..everything else really doesn't matter.. what an ad British Airways

#strategy #british airways

Brilliant insight...

#strategy

mry

People Talking about PTAT: Facebook got our hopes up and then crushed them

This week there was a bit of confusion when Facebook’s PTAT (Pee-Tat) metric mysteriously disappeared from pages – only to reappear a day later. The PTAT metric, short for People Talking About This, is a misleading proxy success metric, and so for many in the industry the rumors of omission was welcomed as long overdue. The PTAT metric can be found at the top of any page and tracks most actions that can happen on a Facebook page.

Example actions that contribute to PTAT:

New Fans

Engagements to Posts

Likes

Comments

Shares

Polls

Page Mentions

Check-ins

To all you HISPTERS... this is a bloody good one..

#hipster

What many Singaporeans didn't know about Spotify

My latest writeup in SBR. Evolution of ‘the theatre of the mind'.The Spotify revolution in APAC.

#radio #strategy #advertising #digital advertising #social media #spotify

Chirpify enables businesses and consumers to buy, sell, donate and pay in-stream on social media.

Social commerce... the next big thing..

An idea we have all talked about.. and chucked..

Deep cultural roots among the youth of the far east... MANGA.. The comic book heroes of Asia... Any familiarity to DC or Marvel ? :)

hadddd to share :)

from strategy to execution...perfect..

mry

Yahoo! Acquires Tumblr, Expanding Its Engagement

Late last night, the Twitterverse and trade press exploded when CEO Marissa Mayer confirmed that Yahoo! had acquired microblogging platform Tumblr for $1.1 billion.

A Tumblr acquisition has been speculated for an age, and it’s no wonder why with 300 million users and 900 posts per second, as well as brands like Topman, J Crew, Mashable, College Humour, EMI, Rolling Stone and Comedy Central taking to the platform in order to increase their engagement with target communities.

Back on Track

In the 90’s Yahoo! was, to many, synonymous with ‘the internet’. Once accessed, there was no reason to leave the web portal. You would chat, mail and consume all content under the Yahoo! umbrella.

Since then, there’s no arguing that Yahoo! has had its fair share of stumbling blocks, including several high-profile acquisitions. Remember the sad, slow demise of GeoCities? The growing irrelevance of Flickr? There’s also the question of Yahoo! failing to lead the charge when it comes to promoting creativity in online advertising. All of these setbacks have resulted in industry pundits questioning the company’s ability to keep up with competitors like Google and Bing.

Now, however, over a decade later, Yahoo! appears to be back on its original course for web supremacy, this time with solid leadership at the helm and a roadmap focused on content and social engagement.

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