Magic Pixel

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First party identity and CDP

The digital marketing field is filled with innovative, integrated solutions. Companies have a tremendous opportunity to collect, arrange, and use user data from numerous sources to […]

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How Magento Customers can leverage MagicPixel extension for Server-side tagging, GA 4, identity, and attribution

Magento is used by about 200,000 websites, and yours might be one of them. Magento is an Adobe-owned e-commerce website platform that focuses on building e-commerce […]

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GA4 | France| Rule| Privacy

In May, the E.U.’s General Data Protection Regulation (GDPR), the most significant revision to data privacy rules in more than 20 years, went into effect. It […]

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Consent Mode and Google Analytics 4

Many users assume that consent mode is Google’s attempt to provide a legally sound consent solution for the many regulations that one could be required to […]

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CPRA draft regulations have arrived. What do they mean?

Interestingly, the California Privacy Protection Agency (CPPA) recently revealed suggested changes to the CCPA rules. The proposed changes were first made available to the public in […]

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Why smart online marketers are switching to GA4

Marketers have been using Google Analytics for years to evaluate brand engagement and make data-driven strategies about marketing attribution and resource allocation. If you own a […]

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What are the benefits of a CDP customer data platform?

A CDP Customer Data Platform can connect all your apps and websites for financial, analytical, and access points. It is open and integrated as the data […]

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What Is Tag Management In Digital Marketing

Website tags are necessary for digital marketing, but they often lead to complications. A website tag is a component of JavaScript code integrated into a web […]

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How to Activate First Party Segments on Social and Search

Customer interactions have never been more critical, especially when third-party cookies will be wiped out by 2023. As our marketing expert recently explained in a blog […]

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How Your E-Commerce Brand Can Prepare For A Cookieless Future

If there’s a lesson the recent pandemic around the world has taught us, it’s that the future is able to be anything to us, and we […]

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Offsite Impression Tracking Through Tracking Pixels

Offsite impression tracking through tracking pixels is the most important thing for impressions and their tracking. Pixel tag and pixel transformation are the two technical terms […]

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How our ID Link Service can work with the Customer Match Tool that Google is proposing

How our LinkedID service can work with Customer match tool Google is proposing With the third-party cookie-less days dawning closer, even marketers who have invested in […]

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Server-side tracking made easy for Marketers

Client-side pixel-led targeting is dead. All right, it’s soon pretty much going to be—two moments of silence in advance. So now, make way for server-side tracking. […]

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Use Cases of a Customer Data Platform (CDP) for Advertising and Marketing

Customers are the lifeblood of any business. It’s only natural then that every company’s function is driven by what its customers need, want, and expect. That […]

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How the role of Third-Party Cookies in Programmatic Advertising and AdTech is diminishing and switching to first-party cookie

It would be a flagrant understatement to cite the role of third-party cookies in advertising as we know it today. However, the current trends have forced […]

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Steps Brands can take to protect user PII being shared with Google Analytics and comply with GDPR.

There have been several interesting developments regarding Google Analytics in the EU. Brands were already treading perilous waters when it came to GDPR compliance. However, a […]

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How does a Tag Manager improve website performance?

Performance is at the forefront of the list when talking about websites. Many organizations are susceptible to user experience and how much of a difference between […]