Why not using Mailmalade to wish a good Christmas?
Christmas holidays are now over. We wonder how many Christmas cards have you received by post this year? Probably less than last year and surely much less than 10 years ago. Santa Clausâ beard hasnât changed much, smiles and good wishes are the norm these days and unwrapping gifts is the most usual sport. But Christmas cards have changed significantly, with Christmas E-cards being increasingly more common nowadays.
In fact, there is a myriad of advantages when sending Christmas cards by email instead of the traditionally posted cards:
Quicker: people consult frequently their email accounts, which makes your Christmas wishes to arrive faster to the addressee.
Cheaper: no need to buy them in your local shop.
Sustainable: paper-free, so more environmentally friendly.
Efficient: people consult their email regularly and are connected to social networks. They will likely share your Christmas card with their friends and contacts, so your message can get really viral.
The world has moved on and so the Christmas cards have since they were invented in 1846 by Sir Henry Cole, the chief organiser of the Great Exhibition. According to the Greeting Card Association, there are about 102 million Christmas cards annually sent in the UK which represent a total value of nearly ÂŁ150m. This is just a small proportion of the total greeting card market, with an estimated total value of ÂŁ1.38bn. Apart from Christmas greetings, there are cards for every occasion: birthdays, weddings, retirements, leaving, parties, babies, engagements, welcomes, etc.
Over the Internet, there are plenty of web applications and companies that help you design E-cards. You can customise the design, add text and appearance effects, embed videos, etc. But at the end of the day, you are sending a customised email, mostly based on an image. And this is precisely the principle of Mailmalade: âeasily build compatible HTML emails using your own designâ.
So, next Christmas, why not making use of the versatility of Mailmalade to prepare your Christmas cards? Use your own design, save time and get full compatibility when your friends receive your best wishes.
More than 600 Beta testers have already signed up for tasting Mailmalade in Beta, and growing. We are in the very last stage of the development of the site and the first private invitations are coming up this month. Make sure you are one of them! You could be the winner of an exclusive Mailmalade T-shirt by just signing up.