Strictly Business

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Last week!

My client was a small local business called Miller bros creamery. This creamery has so much history and is loved by the locals, including me! As I stated in my last memo for this project, one of the challenges I think Miller bros will face when trying to implement my recommendations is lack of knowledge/ lack of employees. I also mentioned how I recommended the managers take hoot-suite courses in order to gain some knowledge on how to continue to grow their business with the help of social media. unfortunately, as of right now, its not in their budget. Therefore, as the lecture video stated, I think my client will fail because of 2 of the statements listed including, the lack of knowledge of the fundamental principle of mass collaboration, and lack of confidence from the managers to assign purposes to communities and being able to find a way to fulfill those purposes. Overall, these are all roadblocks that I believe Miller bros will successfully over come over time! Its been fun BIS315, see ya!

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Week 7

How to craft an effective social media content strategy

You need a strategic approach to social media content for effective marketing. Find out how to plan out content, organize publishing and mea

In order to develop and share effective content is to first set content goals in order to have a long term and an effective social media strategy in the future. The 5 main goals a social organization should follow and that are key to focus on are increase brand awareness, sales generation, increase community engagement, grow brand audience, and increasing web traffic. Like anything, it is important to create a plan. Which is why using a software like hoot-suite is so beneficial to a businesses marketing team. With hoot-suite, effectively planning out posts for the future. Not only can you plan out posts, but also track and analyze data from the posts that are created like the amount of engagement a certain post receives like profile visits, or impressions. Another major important principle to keep in mind is to maintain great customer service because this is one of the main reasons why social media users unfollow brands/ social organizations. Becoming a social organization could either make or break an organization. Social media helps organizations grow and become more successful, although if they do something wrong, create inappropriate posts like political or social issues that have nothing to do with their business/organization. For these reasons, it is super important that social media managers are very educated on how and what to post.

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Online Communities

7 Steps for Building an Online Community + 5 Examples

Online communities build brand awareness, increase leads, and drive conversions. Learn the steps necessary to launch your community.

For my post I provided two links, both lead to websites with steps or features that successful online communities consist of. I also found a gif from tumble displaying all of their communities that exist on their app. It one of the links attached above, from Khoros.com, its titled "12 features of a successful online community" and one of the 12 features is to track user behavior. I though this was kinda funny but also cool two see two different lesson or learning objectives from separate weeks are now overlapping each other. That just shows that even though consumers want to say businesses that collect their data are unethical, tracking users behavior helps a business advertise and widen their reach to the best of its ability. Although I feel that I have learned a lot while completing the Hootsuite course, there are a few things that i feel were very stressed and repeated which includes, using a consistent voice, have a quick turn around time, and using posts to engage followers and reach. One of the most important principles that I just learned would is personalization. This doesn't even mean to me like choosing your colors or designing your social media account, to me this means that even though you are a business and your trying to be professional, dont forget to be human! be relatable, sympathetic and most importantly, be yourself!

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Beware of Big Data

Big data surprisingly (but maybe not so much) does not have a legal definition although according to the video and lecture "The Legal Side of Big data" Big Data is when volumes of data is collected, processed and modeled using the data in order to predict the next customer. It's important for both the business collecting the big data and their consumers to be aware of what big data is and how it effects our world today. For businesses, the one thing I think they need to be careful of is going too far and using the data they did collect in a unethical way which could get them in trouble, an example would be selling customers personal information to the dark web. As a customer of many businesses online and an all around consumer, like everyone, I think it is actually terrifying that all of these businesses have permanent records on our interests, what we search or engage with online. Although I want to think of this as something companies and businesses shouldn't do, I also think they are using their resources to the most of its abilities in order to have the most reach to their customers. There is also a point and line that has been crossed by many businesses who participate in collecting big data, which is why there are so many court cases involving big data. Since this is a fairly new problem, in my opinion I think it is important for our government or whatever organization to set rules and regulations in order to somewhat regulate the amount or what businesses can collect in order to make it safer and less intrusive on consumers.

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ATTN: JUNK NEWS

In the article, "Three reasons junk news spreads so quickly across social media" from the oxford internet institute, written by Philip Howard and Samantha Bradshaw(only if her name was Carrie), they state that the reason are algorithms, advertising, and exposure. I am a big conspiracy theory person therefore, when I read and think of algorithms effecting the news we see or provided to us, especially involving politics I think of the government controlling what we are able to see right away. I completely think that the public only can see what the government wants us to see! I think its pretty ironic that united states citizens are suppose to believe we live in the land of the free and judge other countries governments for highly filtering what the public sees when our government does the same! Although I also don't think I am educated enough of the topic to be so opinionated about it. Secondly, advertising. personally, I don't really see a problem with this because it's just companies and businesses doing what they have to do to try and be successful. Even though clickbait can lead to disappointment, they achieved their goal of attracting and engaging users attention right? The only personal example I can think of is clothing brands advertising sales or promoting giveaways in order to increase engagement on their posts, sadly i fall for this ALL the time. Lastly, exposure. I think this one is the most interesting! Based on the people you follow, the sites you visit, and basically the life style you live determines what information you're exposed to. A specific example I have of this is recently i went to the mall, and went to the store Fossil to buy a wallet for my friend to giver her boyfriend for his birthday so she wouldn't have to make a trip to the mall since i was already there! Anyways, we were texting about it and she sent me two screenshots of two options of wallets to get. The next day i went on my instagram and an ad for Fossil was on my feed. This directly links to our past blog post from week 3 and discussion about the problem and dangers of big data which just shows how powerful it can be.

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Social Media Consultant

Being a social media consultant, in my opinion, would be such a cool and fun job. In my view, the most important qualities a social media consultant should have are, creativity, great organization and planning skills, and good grammar. Not everyone has the skills to be creative, therefore, this is such an important quality because not everyone could do the job! In order to keep an audience engaged, every and any post needs to grab the readers attention in some way. Whether it's just a statement, or more importantly a picture or story. Without engagement, it would be difficult to attract new cliental or even keep the current followers. After learning about hoot-suite, this software is great in order to stay organized and plan future posts. This also includes keeping track of data and analytics in order to plan what time, or day is best to post, or what content you followers like seeing the most of. Although, you still have to be an organized and well planned individual to use a software that helps you be organized! Lastly, without good grammar, posts would seem highly unprofessional and could lead to followers not taking the account seriously. Personally, I try to act like i'm my own social media consultant to my social media accounts. I have an app that shows the analytics of my posts, but I have never really paid attention to business side of it, or how to use the data to gain followers or views. With that being said, I would advise social media consultants to really pay attention to the data and analytics of posts made because its like feedback that automatically generated. With the data you can create strategies and make plans in order to improve you social media accounts and reach as a whole.

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The Danger of Data

Big Data is basically just large volumes of data. Big data and algorithms are such powerful tools because most apps, or websites collect users data even when they are not using the app. Have you ever noticed after visiting a certain store, talking about a certain product, or even just talking about a place, thing or person, an advertisement post from that product place or person pops up on your social media feed? Its almost as if your phone is constantly listening. Therefore, as I was saying, this is such a powerful tool because it allows companies to target their customers with their specific needs or want, it also allows companies to find customers all together.

Big data can be extremely dangerous because as I stated above, most apps and websites collect you information even when you're not using the app. As you've probably noticed whenever you buy something online now, google or the app itself auto stores your password, and credit/ debit card information. This information, if left in the wrong hands, can easily be sold to the black web or other dangerous people. This leads to stolen debit and credit card information, phishing and scams, or even worse, identity theft.

Overall, in this day and age, I personally think its almost impossible to avoid the problems that collecting data causes. Although professionally, with a business mindset, I do see how it can be helpful to companies and businesses in order to advertise or even gain feedback. Personally, as a user and consumer, I its extremely invasive and unethical in my opinion. I am not sure if I really have an idea on how this problem can be dealt with because most websites and apps require you to agree to their terms and conditions which states that they collect information from their users so explore and use the internet at your own risk!

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The Influence of the Internet

Like any young adult in this day and age, I will admit that I am completely and utterly addicted to my phone. Although the internet is amazing, I wish I was born before the time of the internet, social media, smart phones, or even phones in general. Emma Rathbones article made me smile and envy everyone who actually got to live that life, with that lifestyle being the only thing anyone knew. I want to be able to be bored, and read a book, or spontaneously doodle an awful drawing or move somewhere new and be mysterious because theres no way for anyone to know anything about you unless you tell them. Instead, like Max Stossels mentioned, we are constantly in competition with each other, trying to prove something to the world, our followers, or maybe just ourselves?. Being a girl, I think social media effects us a lot more than men. I am constantly checking social media and looking at influencers or even other women and comparing myself to them, from their bodies to how they look, to the clothes on their back and even their lifestyles. Therefore, having the internet constantly available causes a lot of anxiety for a lot of people including myself, but its also a very great tool in order to find out anything you need to know at any time. Personally, the only time I can think of a time when I went awhile without the internet is either when I was grounded and got any devices taken away from me when I was younger, or camping on weekends. As I get older, I think I will be less absorbed in my phone, and spend my time more wisely. Overall, I think the internet is very useful and a great thing although I do wish I didn't grow up with it so I could live in a time where you can truly just enjoy the life thats in front of you.

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The Beginning

Hello fellow classmates of BIS315, my name is Makenna Satura. I am currently a senior at Central Michigan University pursuing a degree in general business administrations and communications with a minor in management. I am on track to graduate after this fall semester in December 2021! I am currently an intern at Rock Central which is one of the 30+ companies' part of the FOC (Family of companies), along with Quicken Loans. I am a member of the payroll team and hope to make a career out of this opportunity. Luckily, I get to finish my college career remotely in my hometown, Harrison TWP, Michigan which is located right on Lake St. Clair. I am a new blogger, although it has been something that I have always wanted to get into, I definitely need some more hobbies in my life. With that being said, I really hope BIS315 helps me become a regular Tumblr user, even after the class is finished. A company that I think is exemplary in regard of its use of social media would be the one and only, Nike. They are present on all the major social media platforms, constantly showing ads on TV, Facebook (https://www.facebook.com/nikesportswear), Instagram, Twitter, Tiktok, and Youtube. Nike is great at using the concept of Mass Collaboration, their ads never fail to include people that are apart of every different group that exists in todays society. Different ethnicities, races, religions, genders, and even creating an ad to specifically motivate pregnant women to stay active (https://youtu.be/_-5MGkUwe6w). With this advertising strategy, Nike puts a lot of thought into reaching out to ALL of its customers, making sure no one feels forgotten. #BIS315